How To Market To Hipsters

Dissecting a Demographic "The consumer is not a moron...despite those stupid glasses." -Loosely Quoted from Dave Oglivy

1. Set up HQ in Brooklyn or Portland, Oregon.

Via spin.com

Literal street cred.

2. Use terms like: RETRO! LOCAL! or VINTAGE! as often as possible.

Via retroswagsmith.tumblr.com

Example) Vintage diapers - get them while they're hot!

I could quite literally sell shit with these terms.

3. But source from somewhere insanely exotic.

Via narwhalnewsnetwork.com

"These buttons are hand-crafted from the humanely-farmed tusks of South American narwhals."

4. All packaging should look like it might be concealing porn or razor blades.

Via simplehomemade.net

Brown wrapping paper and twine - don't get suspicious, it's an organic Turkish fig bar!

5. Herd kittens to be your brand ambassadors.

Via cutecatfunnies.tumblr.com

A pretty solid marketing tactic for any audience.

6. Hire a throwback 90s star as a celebrity endorser.

Via tattoos.fansshare.com

I can't vouch for this tactic with any empirical evidence, but the popularity of this website assures me that it's bulletproof.

7. If that fails, there's always Ryan Gosling.

Via theaccidentalextrovert.com

No explanation necessary.

8. Which is practically the same thing...

Via simplekindoflovely.buzznet.com

9. Make sure your models look like your customer. (What they think they look like anyway.)

Via tumblr.com

Gratuitous use of ombre, hipster glasses, undercuts and sleeve tattoos encouraged.

10. Integrate subliminal product messaging into Bon Iver songs.

Via stereogum.com

Into the hipster's sub-consciousness at its most surely vulnerable state.

11. Throw a mustache on it.

Via dollarstorecrafts.com

You've seen your hipster friends post pictures of their baby on Facebook with a mustache pacifier..? Exhibit A.

12. But above all, remember that: Irony Sells.

Via otherthanthat.com

Sells like Selleck.