Mind Opener To The Fashion World
What are you wearing, do you even know where it comes from?
PR Release from iLoveGoldie.com :
Amolika steps into her fraction. The others are already hurriedly tracing from one item to the next. Before she notices, she has a pile of completed items stacked on her left; her arms are working on their own without any command. Hours on hours pass. Her throat burns from the dust in the air, her nose from the smell of the glue and paint, her eyes from the light. She knows she cannot ask for water, since that rarely goes unpunished, besides, water results in other necessities, which are only granted on exclusive occasions. Hours pass. She notices her pace slowing, so does the manager. She knows what is to come. Her body tenses as she hears the fabric slip. She feels the impact of the fabric onto her back. She recovers, but the next blow comes quicker and stronger. Her hip bones hit the desk, the pain wrenches the air from her lungs for the bruises have not yet healed. She hears insults screeching in her ear. Yet, she feels lucky, for this time, it ends prematurely.
This story is an archetype of events too often typical for those in the fast fashion factories across the developing world. Countless young women find themselves trapped in such horrendous working environments, while countless other young women ignorantly and glamorously wear the product of such torturous exploitation. The exploitation does not end there however. Fast Fashion’s destruction transcends the human experience and covers the planet with its pollution.
Numerous times, these atrocities have been revealed by undercover actors, including those in the fashion industry, environmentalists, and human rights defenders. However, through denial, distractions and rare apologies, the mainstream fashion industry has overshadowed the seriousness and the urgency of matter.
An impact is, however, made thanks to the ubiquity of the digital world in our daily lives. Influential advocates have risen, starting a fashion revolution and championing for ethical fashion and a sustainable lifestyle through online journal, blogs, social campaigns and documentaries. I Love Goldie is the perfect example of a blog that exposes the truth and inspires simple steps individuals can take towards a more holistic sustainable lifestyle, including fashion choices. This multilayered women's blog exhaustively discusses eco-friendly designers and franchises by presenting novel angles and series. Recently, I Love Goldie launched a series that features designers, vendors and key players in the slow-fashion, anti-bride, eco-friendly industry. Moreover, the blog is soon to host first hand interviews and insights into the leading ethical fashion franchises, vendors, facilities and restaurants across Canada and United States.
In today’s age where everything seems to have a negative consequence somewhere and at some point in time, solutions, easy steps and suggestions by which each individual can lead an ethical, fashionable lifestyle while reducing the harmful, often unthought-of consequences their actions produce is a valuable and an essential tool. Unfortunately, such tools are not so easily found, fortunately, I Love Goldie delivers them with perfection. Our beloved items of beauty and joy should not be fashioned by pain and suffering. Let’s break the torment. Be at the forefront of the fashion revolution with I Love Goldie.
Blog: http://www.ilovegoldie.com/
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