Skip To Content

    35 Cute Products From Small Businesses You'll Probs Want To Buy ASAP

    A personalized acrylic clutch, beaded earrings, candles, and many more items you likely won't realize you needed until you see 'em.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Pikachu-inspired scrunchies that'll bring a touch of fun to your 'do. They'll look just as cute hanging out on your wrist on days you want to let your hair down 😉.

    an arm with pikachu printed scrunchies on it
    The Fairy Godsisters / Etsy

    The Fairy Godsisters is a woman-owned small business run by two sisters-in-law (so cute) that sells Disney-inspired scrunchie sets in addition to comfortable Minnie Mouse ears that actually won't give you a headache. I have an array of products from these lovely ladies and can confirm they're fantastic. I even got a set of Disney scrunchies from my Secret Santa last year!

    Get it from The Fairy Godsisters on Etsy for $5 each (available in two styles).

    2. A Birthdate Candle featuring your actual day of birth, because who doesn't love something customized JUST for them?

    a candle that says march fourth on it
    birthdatecandles / Via

    These candles are ~inspired by the stars~ and feature a label that contains your specific birthdate as well as typical traits for someone with your sign. You can shop by month or sign to find your perfect candle. I have one of these and have given them as gifts — they smell great and look great! Added bonus? Birthdate Candles is an Asian-owned small biz!

    Get it from Birthdate Candles for $38.

    3. A castle-shaped sun catcher that'll fill your home with rainbows, magic, and overall good vibes.

    WishUponMagic / Etsy, Heather Braga / BuzzFeed

    WishUponMagic is a woman-owned small business based in Arcadia, California. They make some of the most magical and adorable stickers and keychains I've ever seen. I have tooooons of their stickers all over my belongings and this lovely sun catcher hanging in the window of my home office. I'm planning to get another one for my kitchen window — why not fill my entire home with rainbows?

    Get it from WishUponMagic on Etsy for $11.99.

    4. A colorful art print for book and animal lovers alike — a must-have for anyone with a blank space on their wall.

    an art print with various books and a dog and two cats
    Little Otsu

    Little Otsu small business based in Portland, Oregon that's family-owned and proudly co-owned by an Asian-American woman! The shop sells stationery, knickknacks, and other home goods. This specific art print was made by Astoria, NY-based artist Boyoun Kim.

    Get it from Little Otsu for $43.

    5. An inspirational notebook to use as a journal or planner, a must-have if organization and order soothe your soul (guilty).

    a spiral notebook with "goal getter" written on it in light pink and a person with their hair up sitting in bed with a notebook and a cup of tea
    CopperandBrassPaper / Etsy

    It was *so* hard to choose just one notebook from this shop! CopperandBrassPaper is a Black-owned small business filled with adorable Afrocentric paper goods and gifts. I'd also recommend the the file folder set and their keychains — so pretty.

    Get it from CopperandBrassPaper on Etsy for $10.

    6. A "Happy Pill" charm you can add on to a chain you already have (how thrifty of you!) as a little reminder that you're Awesome with a capital A. Don't let anyone tell you otherwise!

    a gold pill-shaped charm with a smiley face on it
    V Coterie

    I was gifted one of these and am obsessed with it for multiple reasons. I love that it subtly pays tribute to my struggles with my mental health (as well as how far I've come!), as it's shaped, quite literally, like an antidepressant pill. However, that's only apparent if you look closely — otherwise it's just a cute smiley face! Additionally, V. Coterie is a woman-owned small business based in Tulsa, Oklahoma that sells products designed to celebrate medical professionals.

    Get it from V. Coterie for $78.

    7. A customizable clutch to add your initials, full name, or anything you want to! Added bonus? You can wear it to a wedding without worrying it'll accidentally get picked up by someone else who thought it was theirs.

    a pink acrylic bag with light pink initials on it and a heart
    raeoflightcustom / Via

    I have one of these and it's *so* pretty! I love that it's personalized with my name. I displayed it on my desk for a while until I finally got a chance to wear it to an event. It's absolutely dazzling and makes for such a fun gift. Rae of Light is a woman-owned small business that sells, obviously, custom bags! 

    Get it from Rae of Light for $99 (available in 39 styles).

    8. Tea bags in a variety of whimsical shapes that'll make your cup of tea *that* much more exciting. Your evening spent at home reading just got a whole lot more fun.

    Tea Heritage

    Tea Heritage is a small business based in Lyon, France, that sells adorable tea bags.

    Promising review: "Delicious tea, beautiful tea bags. Such a treat!" —Becky McMahon

    Get them from Tea Heritage on Etsy: The dresses (available in three flavors) or the leaves from for $9.32.

    9. A customized Starbucks cup to combine your love for Disney and caffeine into one reusable tumbler. No extra thought process needed — fill 'er up and head out the door!

    For the Love of Pixie Dust, Heather Braga / BuzzFeed

    I have one of these cups (as seen above) and it makes me happy every day. The finished product is super cute and you will love that your name is spelled correctly for once. AND you can carry Disney magic around with you no matter where you go! For the Love of Pixie Dust is a woman-owned small business based in New Jersey that sells fun personalized cups.

    Get it from For the Love of Pixie Dust for $21.

    10. A fairy garden decor set for your pumpkin, so instead of making something *spooky* that'll scare trick-or-treaters away you can display something cozy and adorable.

    a pumpkin with two windows and a red door on it
    MyFairytaleDoors / Etsy

    MyFairyTaleDoors is a family-run small business that creates magical fairy-like accessories for the garden.

    Get it from MyFairyTaleDoors on Etsy for $40.

    11. A crystal glass butterfly bracelet you'll want to buy a handful of for everyone in your life — it's the epitome of beauty and would certainly make for a stunning gift.

    model wearing the butterfly bracelet in several different colors
    INDV Apparel / Etsy

    INDV Apparel is a small business based in Los Angeles that sells beautiful jewelry.

    Promising review: "Arrived extremely fast and is so beautiful that I can't stop staring at it! I ended up buying another color and still want more — they're all so cute." —Tasha Reus

    Get it from INDV Apparel on Etsy for $24 (available in 16 colors).

    12. A canvas drink holder, a must-have for anyone (like myself) who prefers only to drink iced beverages, regardless of the weather outside. This will protect your precious fingers from getting too cold and will turn your morning coffee into a style statement.

    Dreamy Daisy / Etsy

    Dreamy Daisy is a small business based in Washington that sells canvas bags.

    Promising review: "These reusable drink holders are SO cute. They're high quality and the size is perfect. Also the packaging was very lux, so it’d make a great gift! When I asked a question, they responded the same day. Will definitely order from this company again!" —Kyra Middeleer

    Get it from Dreamy Daisy for $15.99 (available in eight colors).

    13. A witty crewneck sweatshirt that'll guarantee you'll have a ~ghoul~ time whenever you wear it.

    Femfetti / Etsy, Mallory Mower / Etsy

    My colleague Mallory Mower and I both took one look at this sweatshirt and knew we had to have it. It's super soft and cozy. It might just become your go-to cold weather accessory.

    It's from Femfetti, a small business run by a squad of incredibly creative women in Columbus, Ohio. They've been making apparel since 2013 — every design features hand-drawn illustrations and lettering!

    Get it from Femfetti on Etsy for $30.40+ (originally $38; available in unisex sizes S–5XL).

    14. A trendy motel-inspired keychain to pay tribute to the place you wish you could retire alongside Blanche, Dorothy, Rose, and Sophia.

    a green keychain that says shady pines retirement home on one side and thank you for being a friend on the other
    Lockwood Shop

    Lockwood Shop is a Queer- and woman-owned small business based in Queens, New York. I've actually been there plenty of times and can confirm it is a wonderful place to shop!

    Get it from Lockwood Shop for $11.95.

    15. A hat embroidered with your pet on it, so the whole world can appreciate what a stylish pet parent you are.

    a split photo of a dog and the same dog embroidered on a black baseball hat
    999Spyglass / Etsy

    How special is this!? I have other hats from this shop and have never been disappointed — the embroidery is done so carefully and beautifully. You'll need to send the shop owner a photo of your pet, then she'll hand draw it (amazing) and embroider it onto the hat. I can't think of a better way to pay tribute to your furry friend. 999Spyglass is a woman-owned small business based out of Baltimore, Maryland that primarily sells Disney-inspired apparel.

    Get it from 999Spyglass on Etsy for $60+ (available in 12 colors).

    16. Catnip disguised as a baguette, because why should you be the only one enjoying delicious carbs?

    a cat sniffing a basket of bread toys
    MiniTigerDesign / Etsy

    MiniTigerDesign is a small business based in Canada that sells handmade cat toys, gifts, and treats.

    Promising review: "I bought this for the image of my cat carrying a baguette in his mouth. I ordered it in the past and had to reorder cause they wore it down so much! But be careful, the cats go crazy for these sticks! Had to hide them when I went to sleep to make sure they wouldn’t annihilate it in the night LOL. It’s one of their favorites. Would buy again, did buy again, they’re amazing, 10/10." —Kaylene Calligaro

    Get it from MiniTigerDesign on Etsy for $13.38 (available in white or whole wheat).

    17. A stylish reverse tie-dye sweatshirt you can customize with *whatever* you want — the options are endless!

    two black sweatshirts with acid wash tie dye, one says "los angeles" on yellow the other says "new york" in pink
    BFFs and Babes / Etsy

    BFFs and Babes is a woman-owned small business that sells customized apparel for both adults and kiddos. I have this sweatshirt with "New York" on it in neon yellow as seen in the example and it's quickly become one of my faves. It's suuuuuper soft and cozy in addition to being on-trend. Definitely worth your while.

    Get it from BFFs and Babes on Etsy for $70+ (available in unisex sizes S–3XL and in cropped or full length).

    18. A journal designed to help you set goals, achieve them, and have a fun adventure along the way.

    the quest journal
    The Hero's Journal

    The hard copy also comes with a digital bundle that features 91 undated daily pages. The journal itself is filled with 225 no-bleed pages, reflection sections, time planning guides, and so much more. Added bonus? It comes from a delightful small business!

    Get it from The Hero's Journal for $50.

    19. A frame for your peephole for any diehard Friends fans, because you and I both know you always wish you could've lived in Monica's epic apartment. All you'll have to do next is paint your door purple!,

    Handmade with Love by Fatima is a small business based out of Madrid, Spain.

    Promising review: "Great handmade frame. Used it on my front door and it looks awesome!! The frame comes with adhesive strips on it and it worked very well and it was very easy to put up. Thank you!!! Recommend to all" —Taylor S.

    Get it from Handmade with Love by Fatima on Amazon Handmade for $26.95.

    20. A cute kitchen timer to ensure your baked ziti or famous chocolate chip cookies won't burn while you're simultaneously trying to make sure your house is presentable for guests.

    a black cat shaped timer
    CosaNova / Etsy

    CosaNova is a small business that sells adorable accessories for the kitchen and home office.

    Promising review: "Super cute kitchen timer! I got it for my mom for Mother’s Day and she loved it. Really good quality and she can hear it tick clearly anywhere in the kitchen/dining room and the alarm is loud and clear." —Bronte Foringer

    Get it from CosaNova on Etsy for $10.95.

    21. Mane Club's smoothing hair mask will be the perfect addition to your at-home spa night and leave your hair looking moisturized and healthy for all of your upcoming activities.

    a pink packet of 5-in-1 deep conditioner with a fun font on it that says "babe alert"
    Mane Club

    I will never never get over Mane Club's packaging. It's to die for. I've also had the pleasure of trying out their masks — they've left my hair SO soft and smelling amazing. Anyways, Mane Club is a small business based in California that sells cruelty-free, vegan haircare products.

    Promising review: "Really nice and hydrating hair mask with a generous portion in each pouch. I will be purchasing again." —Philippa D.

    Get it from Mane Club for $3.

    22. A safe wooden knife for any budding chefs who have outgrown their plastic play kitchen and want to get a bit more hands-on with cooking.

    Kids hands holding the wooden
    JUstenbois / Etsy

    JUstenbois is a small business based in Canada that sells eco-friendly handmade tableware from maple wood.

    Promising review: "My 4-year-old grandson cooks with me but moves too fast for a real knife. He made an entire salad with this brilliant, beautifully made knife. Fit his hands and he was a whiz right away using it because of the smart design. Every child should have one. Shipping was fast. Packaging was great." —graceannemchugh

    Get it from JUstenbois on Etsy for $16.74.

    23. Beaded earrings that'll add a *jolt* to any of your outfits — even if it's one you've worn time and time again.

    blue beaded lightning bolt earrings
    The Tiny Tassel

    The Tiny Tassel is a Black woman-owned small business based in Charleston, South Carolina that primarily makes stunning homemade jewelry.

    Get them from The Tiny Tassel for $34 (also available in pink).

    24. A ghost-shaped bath bomb, perfect for anyone who is looking to invigorate their skin with a raspberry- and vanilla-scented bomb that's infused with rose quartz which is said to heighten your sense of self-love.

    a pink ghost-shaped bath bomb
    Crystal Bar Soap

    Crystal Bar Soap is a woman-owned small business based in California that sells incredible soaps, bath bombs, bubble bars, oils, body butters, and bath salts. I've been using their products for years now and am a huge fan! Their new Halloween-inspired bath products are a 10/10 based on their looks alone! All of the products are 100% vegan and cruelty-free.

    Get it from Crystal Bar Soap for $6.

    25. A gourd-geous sweater that'll be the crowning jewel of your autumn wardrobe — how could it not be???

    a model in a brown sea isle sweater with a pumpkin design on it
    Kiel James Patrick

    Kiel James Patrick is a husband-and-wife-owned small business based in Rhode Island that sells New England-inspired apparel and handmade jewelry.

    Promising review: "I fell in love with this sweater on Instagram, and am so happy with it! It's super soft, very wearable, has a warm, happy-casual look, and was really fun and festive for Zoom Thanksgiving." —Maggie B

    Get it from Kiel James Patrick for $128 (available in women's sizes XS–2XL).

    26. A 500-piece puzzle featuring a beachy design you'll be glad you purchased when you're stuck indoors during a blizzard and need a time-consuming activity.

    a malibu and mermaid themed puzzle

    This amazing, woman-owned shop is LA-based and was founded by Mexican-born artist Ilse Valfré. They sell all kinds of fabulous fashions, accessories, home goods, and more.

    Get it from Valfré for $28.

    27. Fall-themed hoops you can wear with all of the new sweaters you'll inevitably add to your collection this season.

    the different seasonal charms on gold hoops

    Indigo Clay Jewelry is a Minnesota-based small business that designs super-cute statement earrings made out of lightweight clay.

    Promising review: "I really like the size of these hoops and the quality and attention to detail on the charms is really good!" —Shelby Stern

    Get them from IndigoClayJewelry for $20 (available in eight designs).

    28. A bookmark book tracker that'll motivate you to actually settle down and read the novel your book club decided on for this month. After you finish a book you can add the title into the spine on the bookmark and color it in — adorable.

    The bookmark
    britishbookart / Etsy

    Britishbookart is a small business based in the UK that sells paintings of literary characters, like Belle from Beauty and the Beast (my personal fave) and Arya from Game of Thrones, as well as reading trackers and bookmarks.

    Get it from britishbookart on Etsy for $3.55.

    29. A handmade felt mobile inspired by pop culture favorites like Pokémon, Pixar's UP, and so many more. A must-have for anyone looking for something that'll soothe their tyke as they drift off to sleep and perfectly accent their nursery theme.

    Drops of Color

    I cannot stop freaking out over how cute these are! This small business is woman-owned by a stay-at-home mom and grandma. She also makes themed felt garlands! I'm absolutely blown away by some of her designs. Some of my other favorites include Beauty and the Beast, Hercules, and the Mario Bros.

    Get them from Drops of Color: Pixar's UP for $95, Pokémon for $90 (both available in six wood colors).

    30. A gingham pet collar that'll rival Dorothy's iconic look and ensure your pup is always photo ready.

    a yorkie in a tan gingham collar
    Harry Barker

    Harry Barker is a small business that has been selling pet products since 1997! All of the products are made with sustainable, recyclable materials.

    Promising review: "We are on the second collar for my dog of this exact style in red. She's a crazy pup who took her collar through mud over and over. After a year we had to finally retire it and get a new one, but couldn't part with the design. We love this brand and collar!" —Alison B.

    Get it from Harry Barker for $24 (available in sizes S–L and four colors).

    31. A Madame Leota throw pillow to impress any true Disney fans or hitchhiking ghosts who visit your home.

    a tan throw pillow with an illustration of madame leota as a tarot card
    My Oh My Supply Co

    I have the sweatshirt version of this design and am obsessed! My Oh My Supply Co. is a small business run by two incredibly talented ladies — one of whom is a member of my team at BuzzFeed, Ali Faccenda, and Lindsey Whalen. They create magical apparel you'll definitely want to add to your own collection of Disney items. I cannot even begin to tell you just how many items I've personally purchased. Please don't ask me, it's borderline embarrassing.

    Get it from My Oh My Supply Co. for $32.

    32. A teething ring made of silicone and wood, starring a cute lil' giraffe who will keep your baby company while they chew away and relieve some of the unpleasant feelings in their gums.

    The silicone and wood giraffe teething rings in pastel colors
    The Baby Space / Etsy

    The Baby Space is a small business based in Heywood, United Kingdom founded by Natalia and Jan, parents of two adorable children, to provide colorful toys, handmade decors for nurseries, teething aid and gifts for little ones. 

    Promising review: "Amazing quality product. Great value! Love the color soooo much!"—Brooklin Emily 

    Get it from The Baby Space on Etsy for $10.10 (available in six colors).

    33. A candle in honor of autumn for anyone who appreciates nothing more than the seasonal scent of pumpkin spice lingering through their home.

    a candle with an orange label on it that says "basic witch, pretty sure my blood type is pumpkin spice"
    Evil Queen

    When I tell you I am wholeheartedly committed to this candle brand I mean it. I was first introduced to them when I discovered their "OMG You're Engaged" candle in a boutique near my NYC apartment a few years ago. I've been gifting them to everyone I know (and myself) since. This small business is woman-owned by an absolute badass who also writes poetry. My all-time favorites are the seasonal options — and this year's fall collection surely hasn't disappointed. Evil Queen recently went under a re-brand and the new labels are simply a 10/10. They still feature the sassy one-liners I've grown to appreciate but have a much cleaner look any candle fan will enjoy.

    Get it from Evil Queen for $22 and check out the entire fall collection.

    34. A Harry Potter-inspired swaddle blanket that'll get you tons of Instagram likes (that's why people have babies, right?) and also encourage your tyke's love of magic from the start.

    Little Crowns and Capes

    Little Crowns and Capes is a small business that makes the cutest swaddle blankets I've ever seen! If Harry Potter isn't your thing, check out their other styles featuring Disney castles, The Lord of the Rings, Friends and The Office (some will be restocking soon!).

    Promising review: "I am obsessed! These swaddles are amazing and grow with your baby! They’re lightweight but heavy enough, if that makes sense. These designs are everything. I can’t wait for the new release. I wish these were out with my other two when they were babies. If you are feeling hesitant, don’t be it’s totally worth it!" —Skye J.

    Get it from Little Crowns and Capes for $25.

    35. And a set of three reusable beeswax wraps in a gorgeous floral print to add some *pizzazz* to your leftovers or homemade PB&J lunch.

    a floral beeswax wrapper
    Goldilocks Goods

    Goldilocks Goods is a Canada-based small business that sells sustainable and reusable home goods.

    Promising review: "Great quality and cute prints. Not to mention they smell amazing. We have been loving them for wrapping cheese and salami, keeping them fresh and condensation free! Will be ordering more :)" —Georgia M.

    Get it from Goldilocks Goods for $30.

    Rockin' your new Pikachu scrunchie like:


    Some reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift guide banner