2) Axe deodorant's offensiveness isn't just limited to the sense of smell— unabashed sexism runs rampant in their ads. Consider the typical formula in which a young man sprays the malodorous substance on his shirtless body and waits for the attractive women to fly across the room and cling to his perfectly sculpted pecs.
This is teaching men that women are so primitive, they need only select their mates based on pheromones or scent. Which is something that bacteria, insects, and pigs are shown to do. As my proof, watch the above ad depicting dirty, nearly naked women stampeding and competing their way through forests and plains to reach their Axe’d up “partner," just as a herd of wild animals would do.