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Posted on Nov 19, 2012

Misfit Shine Hits Fundraising Goal In 24 Hours

Indiegogo video for Misfit Shine quickly hit 500k views on YouTube and was picked up by Forbes, Fast Company, TechCrunch, ABC News, Gizmodo, MSN, Mashable and more.

by harrisonwinter

Community Contributor

So far, the video that my company helped create to launch the Misfit Shine on Indiegogo has racked up over 500k views on YouTube.
The Indiegogo campaign quickly hit it's fundraising goal of $100k in one day.
I'm sharing it now with the BuzzFeed community to see if you can help us spread it further.
A stunning all-metal physical activity tracker that you can sync with your smartphone just by placing it on the screen -- called the Misfit Shine. It's tiny so you can wear it just about anywhere anytime. Simply tap it and a halo of lights appear to tell you how you're tracking to your daily activity goal. Unlike traditional pedometers, the Misfit Shine's proprietary sensor algorithms can track bike pedals and swim strokes in addition to just steps so you'll get more credit where credit is due. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime and is super strong and completely waterproof.
The Misfit Shine comes with a clasp so you can easily wear it, and will retail for $99. A sports wristband will retail at $19 and a stylish leather band for $49.
The Misfit Shine will be available for pre-order on Indiegogo until Dec. 15th at indiegogo.com/misfitshine — indiegogo.com / Via buzzfeed.com

So far, the video that my company helped create to launch the Misfit Shine on Indiegogo has racked up over 500k views on YouTube.
The Indiegogo campaign quickly hit it's fundraising goal of $100k in one day.
I'm sharing it now with the BuzzFeed community to see if you can help us spread it further.
A stunning all-metal physical activity tracker that you can sync with your smartphone just by placing it on the screen -- called the Misfit Shine. It's tiny so you can wear it just about anywhere anytime. Simply tap it and a halo of lights appear to tell you how you're tracking to your daily activity goal. Unlike traditional pedometers, the Misfit Shine's proprietary sensor algorithms can track bike pedals and swim strokes in addition to just steps so you'll get more credit where credit is due. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime and is super strong and completely waterproof.
The Misfit Shine comes with a clasp so you can easily wear it, and will retail for $99. A sports wristband will retail at $19 and a stylish leather band for $49.
The Misfit Shine will be available for pre-order on Indiegogo until Dec. 15th at indiegogo.com/misfitshine

indiegogo.com / Via buzzfeed.com

So far, the video that my company helped create to launch the Misfit Shine on Indiegogo has racked up over 500k views on YouTube.
The Indiegogo campaign quickly hit it's fundraising goal of $100k in one day.
I'm sharing it now with the BuzzFeed community to see if you can help us spread it further.
A stunning all-metal physical activity tracker that you can sync with your smartphone just by placing it on the screen -- called the Misfit Shine. It's tiny so you can wear it just about anywhere anytime. Simply tap it and a halo of lights appear to tell you how you're tracking to your daily activity goal. Unlike traditional pedometers, the Misfit Shine's proprietary sensor algorithms can track bike pedals and swim strokes in addition to just steps so you'll get more credit where credit is due. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime and is super strong and completely waterproof.
The Misfit Shine comes with a clasp so you can easily wear it, and will retail for $99. A sports wristband will retail at $19 and a stylish leather band for $49.
The Misfit Shine will be available for pre-order on Indiegogo until Dec. 15th at indiegogo.com/misfitshine

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