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13 Under-The-Radar Beauty Brands You'll Wish You Knew About Sooner

Step outside the Sephora-scented box.

1. Gold Label Cosmetics

Gold Label Cosmetics
Gold Label Cosmetics

The line, which you can shop here, was started by makeup artist Kristen Brown. It features gorgeous lipsticks ($14) and matte lip pens ($20), all of which are vegan, gluten-free, and paraben-free. BuzzFeed pop culture staff writer Sylvia Obell recently gushed about the "Social Diary" Suede Matte Lip Pen.

2. Ajani Cosmetics

Founder Yasheda Johnson makes all the vegan, cruelty-free lipsticks by hand in small batches and ships internationally. They'll run you $11 each. Check them out here.
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Founder Yasheda Johnson makes all the vegan, cruelty-free lipsticks by hand in small batches and ships internationally. They'll run you $11 each. Check them out here.

3. Black Orchid

The body line carries facial scrubs, body scrubs, and hair/beard oils. Get your exfoliation on just in time for spring. Prices run from $10 to $13, and you can shop here.
blackorchidbeauty.com

The body line carries facial scrubs, body scrubs, and hair/beard oils. Get your exfoliation on just in time for spring. Prices run from $10 to $13, and you can shop here.

4. Foxie Cosmetics

This vegan, hand-crafted line features a host of body products like bath bombs (like the skull one above, made with activated charcoal), body butters, shower gels, and perfumes. You can also get cleansers, moisturizers, and more. Most products fall between $5 and $27. Everything is handmade by owner Foxie, who plays music in a hardcore/punk/metal band called Bleed the Pigs. Shop here.

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5. MDMflow

The line features gorgeous, highly pigmented, handmade lipsticks. BuzzFeed UK lifestyle writer Tolani Shoneye interviewed 24-year-old founder Florence (aka Flow) Adepoju earlier this year. The lipsticks run between £18 and £25 (about $26–$36), and you can shop here.
Laura Gallant / BuzzFeed / Via buzzfeed.com

The line features gorgeous, highly pigmented, handmade lipsticks. BuzzFeed UK lifestyle writer Tolani Shoneye interviewed 24-year-old founder Florence (aka Flow) Adepoju earlier this year. The lipsticks run between £18 and £25 (about $26–$36), and you can shop here.

Founder Stacy White started making products for natural hair after starting a tremendously successful wig line. (I own THREE of them myself, and they're fly as hell.) Her site is a one-stop shop for bomb-ass wigs and products to keep your natural hair healthy [Shakira voice] underneath it all [/Shakira voice]. In the picture above, she's wearing one of her wigs with a bit of her own hair out, twisted with the Twist & Curl Defining Soufflé.

Shop the products, which run from $8–$12, here.

7. Nubian Heritage

I wrote about Shea Moisture, Nubian Heritage's sister brand, last year — and I keep a bottle of the Coconut & Papaya Lotion above at my desk at all times. It smells delicious and keeps me moisturized all day. Many a BuzzFeed employee has been known to swing by and snag some on a Bad Elbow Day. Products run from $4.99 to about $14.99; shop here.
ulta.com

I wrote about Shea Moisture, Nubian Heritage's sister brand, last year — and I keep a bottle of the Coconut & Papaya Lotion above at my desk at all times. It smells delicious and keeps me moisturized all day. Many a BuzzFeed employee has been known to swing by and snag some on a Bad Elbow Day. Products run from $4.99 to about $14.99; shop here.

8. Aromi Beauty

The line makes gorgeous matte lipsticks in these more traditional shades, as well as bolder ones like azure blue and emerald green. The lipsticks run from $15 to $17, and you can buy them here.
instagram.com

The line makes gorgeous matte lipsticks in these more traditional shades, as well as bolder ones like azure blue and emerald green. The lipsticks run from $15 to $17, and you can buy them here.

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9. Alaffia

Everyday Coconut Texture Spray adds volume and moisture to all hair types — plus it smells incredible. Alaffia's products run from about $6 to $13.99, and you can shop them here.
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Everyday Coconut Texture Spray adds volume and moisture to all hair types — plus it smells incredible. Alaffia's products run from about $6 to $13.99, and you can shop them here.

10. Beauty Bakerie Cosmetics

I wrote about a Beauty Bakerie lip shade I'm obsessed with earlier this month, but I hadn't yet tried their eye makeup. All the colors are highly pigmented and perfect for spring. Might have to go binge-watch every YouTube tutorial that features them. Lipsticks are $20, and cream eyeshadows are $16 each. Shop here.

11. The Lip Bar

The Lip Bar blends natural ingredients like shea butter, avocado oil, and jojoba oil into its vegan, cruelty-free lipsticks. Lipsticks are $10.90 each, and liquid lip lacquers are $11.90; shop here.
thelipbar.com

The Lip Bar blends natural ingredients like shea butter, avocado oil, and jojoba oil into its vegan, cruelty-free lipsticks. Lipsticks are $10.90 each, and liquid lip lacquers are $11.90; shop here.

12. Anita Grant

The independent skin and hair-care brand is based in the U.K. All products are paraben-free, and most are vegan (though they use honey in the Rhassoul Deep Condishes and beeswax in the Organic Sapote & Coconut Pomades). Products run from about £2.15 to £15.95 (roughly $3 to $23). Shop here.

13. Sienna Byron Bay

The Australia-based nail polish brand makes its products with vegan, cruelty-free ingredients. Even its nail polish remover is made from soy beans. The polishes are 25 AUD each, about $18. Shop here.
instagram.com

The Australia-based nail polish brand makes its products with vegan, cruelty-free ingredients. Even its nail polish remover is made from soy beans. The polishes are 25 AUD each, about $18. Shop here.

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