This is Lisa Nandy, the Labour MP for Wigan, whose name has been touted as a potential party leader.
This is Wigan — and this is the important bit — a town in Greater Manchester.
Lisa Nandy thinks towns are pretty important, and you might hear her talking about them a lot. She is a cofounder of the Centre for Towns. Left-wing writers say she can reconnect Labour with towns. She writes about towns all the time.
In short, Lisa Nandy loves towns.
And so she has become a meme.
A meme that has escalated in the best possible way.
There are mashups.
Some very dank efforts.
And because it's Christmas...
Hannah Al-Othman is a political correspondent for BuzzFeed News and is based in London.