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Pair up (hehe) with a cause you're passionate about.
The model's simple — but incredibly effective. After choosing whichever sock tickles your fancy, you'll have the option to donate a pair of socks to an unhoused person, donate 10% of your purchase to R U OK? for mental health campaigning or donate four days worth of educational supplies to a disadvantaged child. Since it's launch, the Sydney Sock Project has made over 100,000 donations to Australian charities.
Following the release of the vulva designs they were able to raise over $10,000 in just three months. When you buy a pair that are designed specifically for certain causes, your donation goes directly to them.
Now, I don't know about you, but I'm obsessed with the idea of vulva-themed socks — you can grab your own pair right here.
Check out their entire range here.