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    Hey Bud Skincare Is Using Real Pictures In Their Billboard Ad To Promote Skin Confidence

    Skin texture exists — and that's okay!

    Hameda Nafiz
    by Hameda Nafiz

    BuzzFeed Staff

    It's hard not to compare our skin to others when it's not cooperating and even harder to feel confident when we know we're not having a ~good skin day~.

    Hey Bud Skincare

    To find out more about just how impacted we are by the appearance of our skin, Hey Bud Skincare conducted a survey for Acne Awareness Month. The results? A staggering 96% of participants revealed that it seriously affected their self-assurance.

    Something as seemingly simply as a pimple can become a confidence crater — especially when you're receiving unsolicited comments about it and advice on how to take care of it.

    Hey Bud Skincare

    Half of the survey participants admitted to receiving unwanted comments, ranging from hurtful to unhelpful. It's high time we promoted kindness and understanding, especially when it comes to something we all have to deal with.

    Thankfully, the demand for authentic representation is overwhelming with 98% of respondents wanting to see real skin in images from their favourite skincare brands. Hey Bud Skincare learned this information and is actually doing something about it.

    Hey Bud Skincare

    They're launching a billboard featuring genuine skin representation — encouraging the celebration of the beauty of diversity and rejecting airbrushed perfection. This kind of portrayal makes the idea of a skincare journey far less intimidating than the silky smooth skincare ads we're used to seeing.

    Skin texture exists — and no amount of product and care can guarantee a smooth, seamless complexion. Breakouts, discolouration and scarring, on the other hand, can be tended to, and Hey Bud Skincare has you covered.

    Hey Bud Skincare

    Here are a few of our favourites from their range:

    This Daily Hemp Gel Cleanser, which will leave you glowing, moisturised and best of all, free from oily skin and clogged pores.

    Hey Bud

    Lather up your face in this gentle foamy cleanser that won't leave your skin dried out or stripped of natural oils — thanks to its purified blend of Sodium PCA, a plant-based ingredient for advanced hydration, hyaluronic acid to combat dry or flaky skin and hemp seed oil to balance skins oil production.

    Buy it from Hey Bud for $33 AUD / $23 USD / $18 GBP.

    This lightweight Hyaluronic Acid + Hemp Serum, which will give you deliciously plump skin that doesn't look like it's aged a day.

    Hey Bud

    A little fun fact: Hemp seed oil is rich in omega-3s and omega-6s, boosting your skin's ability to produce collagen and delay signs of ageing! This serum's also made with cucumber and betaine to combat dry, dehydrated skin. 

    Buy it from Hey Bud for $45 AUD / $31 USD / $25 GBP.

    Or this Hey Bud Eye Cream that's lightweight and promises to help smooth the eye contour area for an immediate and long-term softer appearance.

    Hey Bud Skincare

    The main ingredient in all Hey Bud Skincare is the game-changing hemp seed oil, known for its ultra-nourishing properties and high counts of omega 3 and 6. Hemp seed oil works to improve the skin’s barrier along with other ingredients including vitamin E, betaine and soy bean oil, blended together in a truly unique formula for total eye care that plumps and brightens. 

    Buy it from Hey Bud for $45 AUD / $31 USD / $25 GBP.

    Discover more about Hey Bud Skincare here or check out their products here!

    With their skincare products, you can nurture real skin confidence and discover the power of self-acceptance.