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An Open Letter To The Official Spice Girls Impulse

This is what childhood smells like.

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Launched in 1997, the limited edition official Spice Girls Impulse fragrance was unleashed on the world, changing lives forever.


Single-handedly, this body spray set insanely high scent expectations for an entire generation of perfume lovers.

Encouraging fans to "wear nothing but Impulse Spice", the fragrance embodied everything Spice Girls.

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However, typical of every first love, memories of Impulse Spice both fill us with pure joy and painfully pinch our hearts.


For while this fragrance will be treasured forever, its irreplaceable nature has left a generation tainted for life, incapable of finding a body spray, deodorant or perfume that could possible match up.