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Everyone's Really Fucking Mad About The New Arnott's Shapes

"Where is the flavour I can see? I'm not even mad. I'm just disappointed."

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But recently, Arnott's decided to change Shapes, and it's caused quite a bit of controversy.

Arnott's "tweaked the recipe" according to a press release. The same statement explains that they now sprinkle seasoning on both sides of the biscuit and bake it into the centre. The "new and improved" snacks also have a higher Health Star Rating.


And other disgruntled comments that got straight to the point.

Facebook: arnottsshapes

It's all happening on the Shapes Facebook page right now.


BuzzFeed has received the following statement from Arnott's:

"Over the past few years, we’ve had thousands of contacts from Shapes fans asking us for more of what they love – flavour. So, our chefs went away and explored how they could deliver it. One of the main problems we had was getting the flavour to stick onto the biscuits (it was falling off on the biscuit line due to us removing some oil a few years back). We’ve solved this by employing new technology which involves baking the flavour right into the biscuit and applying it to both sides. We also found that making the seasoning sprinkles smaller meant they stuck to the biscuit better.

It’s important to note that BBQ Shapes Original, our biggest selling shape, will still be available alongside the new BBQ flavour, Savoury Shapes remain the same – we had limited contacts on Savoury – our fans seem to like the biscuits just the way they are! And Chicken Crimpy has had a minor tweak to improve the Health Star Rating of the product, but the flavour remains the same!

We’re monitoring the feedback really closely. We know that not everyone likes change but we do believe we’ve created the best tasting Shapes we’ve ever made and this change was asked for by and tested with our target consumers."