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18 Products From Queer-Owned Businesses Reviewers Truly Love

Hand soap, jewelry, and clothing that support the LGBTQIA+ community — what's not to love?

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A Castile liquid hand soap that lasts longer and leaves your hands softer than a detergent-based soap ever could.

Lavender liquid hand soap from Rora Apothic
Rora Apothic / Etsy

Promising review: "You can smell the natural scent of lavender before you open the package. It’s so nice. Love this." —Rae Stoughton

Get it from Rora Apothic on Etsy for $8+ (available in 4oz or 8oz)

2. A simple necklace to add a pop of sophistication to any of your outfits — or a pop of Dungeons & Dragons, either or.

Neverware Designs / Etsy

Promising review: "Lovely necklace! Super cute design, and it fits perfectly with the adjustable chain. Just what I needed to add a touch of elegant geekiness to my overall look." —Mary Kate Burnes

Get it from Neverware Designs on Etsy for $26+

3. A stress relief candle made with 100% soy wax and infused with lavender oil, chamomile, and bay leaf, because a little R&R sounds good these days.

Stress Relief candle from Moon Goddess
Moon Goddess Shop / Etsy

Promising review: "This is my third candle and I’m still in love! The candle invigorates my mind, body, and soul! I will buy more!! Great packaging!" —Nicole

Get one from Moon Goddess Shop on Etsy for $23.50

4. An adorable cross-stitch kit that comes with illustrated instructions and all the necessary supplies. Who knew crafting could be so foolproof?

Junebug and Darlin flower cross-stitch kit
Junebug And Darlin / Etsy

Promising review: "This was a great kit for a first timer! I learned so much, and even the few mistakes I made still look like perfection. Thank you for making these so easy. Cannot wait to purchase more." —Becca

Get it from Junebug and Darlin on Etsy for $20

5. A pair of boy shorts made in a high-quality cotton and a hint of stretch that'll keep you comfortable and wedgie-free.


These underwear are ethically produced in women-owned factories that pay living wages, are created from sustainably harvested materials, and have been obsessively fit tested on real people of all sizes—so much that if you don't love them at first try, your first pair is on TomboyX.

Promising review: "This is honestly the most comfortable pair of boyshorts I own & I cannot wait to own more. It is literally my favourite pair of underwear, and it makes me feel so good. Nothing has ever hugged my butt in a way that felt so right." —meh

Get them from TomboyX for $20 (available in sizes XS-4X and 13 patterns/colors)

6. Compression shorts with a nine-inch inseam, two full-size pockets, a supportive waistband, and flat lock seams that make chafing a thing of the past.

Superfit Hero

Promising review: "Love these shorts! They are thicker material so they hold me in better. Higher waist so more coverage and not rolling down. Love the pockets on each side for phone and keys! I now own 3 pair!" —Pat P.

Get them from Superfit Hero for $58 (available in sizes XS-5X)

7. A vintage botanical print with original typewritten poetry that'll make a beautiful addition to your current wall art situation.

Vintage botanical print with typewritten poetry from Sycamore Type Shop
Sycamore Type Shop / Etsy

The prints are pulled directly from vintage botanical texts and run right through a typewriter.

Promising review: "This has turned out to be one of my favorite purchases from Etsy! Now I have two beautiful prints hanging in my new apartment! Highly recommend!!" —ecsmith310

Get one from Sycamore Type Shop on Etsy for $15+.

8. A vegan, cruelty-free lip gloss with a subtle blue tint to highlight your pearly whites and have them shining all day long. It's also packed with vitamin E and jojoba oil to keep your lips soft and supple.


Promising review: "The days of sticky, thick gloss are GONE. This gloss smells great, and gives me the right amount of gloss. Perfect for my everywhere look. Plus, I really like the size. Also, it totally makes my teeth look more white!" —Selah Shepherd

Get it from Fluide for $12 and check out the rest of their products here!

9. A sequin zipper clutch that is the perfect size for all your necessities, and makes a statement no matter the occasion.

Clutch89 / Etsy

Promising review: "The quality is super!! I will use this clutch so much to keep my life, masks and wipes and keys and wallet organized. I’m so excited to shop for more." —Jenna Sturgis

Get it from Clutch89 on Etsy for $25.

10. Greeting cards made from vintage LGBTQ+ photographs and 100% recycled paper. They're the perfect backdrop for any note you've been itching to send via snail mail.

Greeting card from In Your Own Words LLC
In Your Own Words LLC / Etsy

Promising review: "I ordered this as a gift for my daughter to celebrate the recent Supreme Court ruling. It is absolutely perfect! Fabulous quality and shipped extremely fast. Thank you!!" —Heather Anderson

Get one from In Your Own Words LLC on Etsy for $3+.

11. An all-natural de-tangler spray that works wonders on every hair type. Even better, a portion of sales is donated to help support homeless, queer youth of color.

Project Qurls / Etsy

Promising review: "This is my new favorite detangler. First of all, the smell is amazing! Throughout the day, I’ll get a wiff of the scent and ask myself, 'what smells so good?' Then I realize it’s my hair. Secondly, my hair gets the worst tangles. After a few days it all becomes a big knotted ball that’s painful to comb out. This detangler was able to make combing out my hair tolerable. It worked well and made my curls bouncy. This is my new go-to product!" —Sabine

Get it from Project Qurls on Etsy for $18.75.

12. A classic oxford shirt designed to fit any body type and made in an eco-conscious, 100% organic cotton — this shirt is never going out of style.

Kirrin Finch Stark Oxford shirt in gray colorway on model in studio
Kirrin Finch

Promising review: "Impeccable fit! This Stark oxford fits like a glove and makes me feel super confident. I work in a business casual environment and I've always struggled to find tops that aren't feminine or fit my short stature if buying in the men's section. I can pair this with slacks for a dress-up or jeans for a more casual look." —Lisa W.

Get it from Kirrin Finch for $148 (available in sizes 0-20 and six colors).

13. A baby record book that has been carefully designed for all new families, including same sex, gay and lesbian families.

LIttle Pickle Memories / Etsy

Promising review: "Bought this baby book for my sister and her wife as part of a surprise package for the arrival of their second baby together (surprise baby). And I didn't want anything that said 'mum and dad' as they are a same-sex couple. After A LOT of searching I came across this shop and highly recommend to anyone. And even better my sister and sister- in-law LOVED IT as they didn't have to cross anything out and change it for mummy." —Alexandra Ord

Get it from Little Pickle Memories on Etsy for $26.03.

14. A rainbow holographic sticker so you can show your PRIDE on your laptop, water bottle, car — I can keep going!

Gender Gems Pride Vision rainbow holographic sticker
Gender Gems / Etsy

Promising review: "They came quickly, beautifully wrapped, and even more beautiful in person! This is my second time buying holo stickers from Shawn’s shop, and I would highly recommend. They’re so pretty that I want to stick them on everything!" —Teddy W.

Get one from Gender Gems on Etsy for $2.

15. A pair of hammered brass earrings in crescent moons that will have everyone asking, "Where did you get those?"

Wild Fancy Design's hammered brass earrings in lunar moon shape
Wild Fancy Design / Etsy

Promising review: "GORGEOUS. Very light earrings and they look beautiful in person." —arwaayafai

Get them from Wild Fancy Design on Etsy for $36.

16. Adorable pins that challenge assumptions about people and help spread awareness with sensitivity and humor.

Sootmegs / Etsy

Promising review: "These pins are just fantastic. My granddaughter has high functioning autism. They are colorful and script is awesome. Packaging was great and shipping to the US during these tough times was about two weeks. Much faster than I thought. I absolutely love them." —Joanne Spencer

Get the "I <3 my trans child" pin for $3.91 and the "My skin condition is NOT contagious" pin for $3.91 from Sootmegs on Etsy.

17. A pair of snazzy oxfords made from vegan leather that are available in smaller sizes so anyone can dabble in the more masculine side of footwear.

Tomboy Toes

Promising review: "Perfect fit for such a small foot like mine! Love the fact I can change the shoe strings to any color; great accent! No more hassle for trying to find a men’s shoe to fit my foot because I have small feet. Great product. More purchases to come." —Tierra Parker

Get them from Tomboy Toes for $67 and check out their other styles here!

18. And a custom necklace that can be personalized with any pride flag and name or date of your choosing.

Pride Asylum / Etsy

Promising review: "I love this necklace! I've been wearing it almost nonstop since I got it. It’s beautiful, eye catching without being gaudy, beautifully crafted, the pendant is strong and sturdy, the stamping/engraving is sharp and clear. Eden was a wonderful person to work with, they were really sweet, super responsive, a joy to chat with, and they really went out of their way to make sure my necklace was special and exactly what I wanted. I can’t wait to find my next purchase from them." —Jocelyn Erman

Get one from Pride Asylum on Etsy for $19.53+.


Looking for more ways to get involved? Check out all of BuzzFeed's posts celebrating Pride.

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