http://www.insidehighered.com/news/2012/04/25/colleges-ponder-pros-and-cons-pinterest-marketing-tool
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US residents can opt out of "sales" of personal data.
In the world of college marketing, can a picture be worth a thousand tweets?
http://www.insidehighered.com/news/2012/04/25/colleges-ponder-pros-and-cons-pinterest-marketing-tool