The co-host of Channel Nine's Today show was outed as a "thrifty" outfit recycler by the Daily Mail on Tuesday when she sported a top for the second time in "just four months".
"I am sooo busted!" Wilkinson tweeted in jest.
But this morning the breakfast TV presenter stuck it to the Daily Mail by wearing the same burgundy blouse the publication described as having a "strategic cut-out just above the bust".
The Daily Mail, which has caught Wilkinson out previously for wearing an outfit more than once (and with the SAME ACCESSORIES), is yet to file a follow up story on her bold wear-it-three-times play.
It isn't the first time the publication has published content about female Australian TV presenters wearing normal things.
In December Sunrise host Samantha Armytage was busted going "makeup free" and sporting a "loose-fitting dress", under which she "dared to bare" her "giant granny undies".
"The TV personality's oversized granny panties showed through the garment with a clearly visible line," the Daily Mail story read, before noting that other gossip publications had romantically linked Armytage to several colleagues during the previous week.
The Daily Mail eventually apologised to Armytage following a public backlash.