Why Millennials Love Golf’s American Century Championship

It’s not a PGA TOUR or LPGA event. Quite frankly, it has nothing to do with professional golf, but the American Century Championship at Edgewood Tahoe is one of the most exciting events of the year. It will air July 22 on NBC Sports Network and July 23-24 on NBC. Want to join the social media conversation? Post with #ACCGolf and #CelebrityGolfParty. You can also tag @ACChampionship and @wearegolf. ESPN the Magazine calls it the “Greatest Sports Party on the Planet.” Here’s why millennials love this event:

1. 86 Celebrities - Justin Timberlake, Stephen Curry...

WE ARE GOLF / Via wearegolf.org

The 54-hole, made-for-TV event is a golf competition featuring athletes, entertainers and politicians. This year’s list includes Justin Timberlake, Stephen Curry, Charles Barkley, Aaron Rodgers, Larry the Cable Guy, Kevin Nealon and many more.

2. By Day: Beach, Boat Parties

Via americancenturychampionship.com

Along the par-3 17th hole, a DJ is set up on the shore for an all-day beach party. Boats pull up and enjoy the sights and sounds. Wait, is there a golf tournament going on too?

3. By Night: Take it to the Casinos

Great American Country / Via greatamericancountry.com

Edgewood Tahoe is nearby the Hard Rock Casino, Harvey’s and Harrah’s, where celebrities hang out and enjoy the summer night life. Several concerts and VIP parties take place throughout the week.

4. Who Ya Got?

Speaking of casinos, you can throw down bets on this year’s field at several sports books. Former MLB player and 2015 winner Mark Mulder (3/1), tennis star Mardy Fish (3/1) and Curry (6/1) have some of the best odds.

5. Korbel Champagne Celebrity Spray-Off

Via celebritygolf.com

Also on the 17th hole, celebrities partake in this annual sponsor event on Thursday evening. Players can’t miss it has they head from the 17th green to the 18th tee. NFL Hall of Famer Jerry Rice took part in the fun last year!

6. Dreams Do Come True - A.J. Hawk

Golf Channel

Two years ago, a fan told NFL linebacker A.J. Hawk it was his dream to be tackled by a professional player. Shortly after, A.J. drove him to the ground. Last year, he did it again. And yesterday, for a third time! Could this be an annual tradition in-the-making?

7. Doing Good: American Century Supports Finding Cures

American Century / Via americancentury.com

The 2016 tournament charity is the Stowers Institute for Medical Research, a non-profit, basic biomedical research organization dedicated to finding innovative approaches to treat, diagnose and prevent diseases such as cancer. The Institute owns more than 40 percent of American Century Investments, and through this unique ownership structure, American Century has made dividend payments that have totaled over $1.2 billion since 2000.