Creative duo Oli Kellet and Alex Holder have been creating some of the most fascinating ad campaigns in the U.K. for nearly a decade. After working with hand models for years, they decided it was finally time to put a face to those fingers.
Oli writes, "When you work in creating print and TV ads, you work with hand models quite a lot. You actually don't realize how often you see 'model' hands every day. So we thought it would be fascinating to take headshots of those hand models and set about contacting an agent who represented them, thats when it all came together."