Popular LA based fashion line, Reformation, just released its latest 'Big Boob Problems' collection, designed for women with larger chests.
The I'm Up Here (Big Boob Problems) collection originally began last year and is back with Daisy Lowe as its cover girl.
Reformation states that this collection is designed for women with C-DD cup sizes who are sick of ill-fitting clothing. Upon its launch last year, Reformation founder and designer Yael Aflalo said, "We did a survey, and women said they were proud of their bodies but didn't want to be completely on display. Most of us when getting dressed want to feel beautiful but not like we're objectifying ourselves."
As a proud owner of 38D's, I was originally excited when I heard about it. Having to sacrifice comfort (for myself and others) over style and current trends, I immediately did more research on the collection. I thought that someone had finally heard my prayers and dressing room rants about the fashion industry's treatment of large chests.
All too often, I buy dresses or shirts a couple sizes larger because my chest doesn't fit. Most of the zip-up dresses I own need to be tailored because the last two inches of the zipper won't budge--with or without a bra. The I'm Up Here Collection seems like a blessing to big breasted women everywhere, but it's pretty problematic.
Here's a few highlights from Reformation's collection:
So let's just talk about these three pieces.
All three models are relatively thin and tall. Two of them actually have small chests, and the 'large-chested' model looks to be about a large B-cup or small C. While Reformation is advertising to women with big boobs, they don't show what their clothes actually looks like with DD-sized breasts.
Second, let's talk about prices. The range of prices from $78 to $218 filters out a huge market. Though boob size isn't determined by your income (which it should be cause bigger bras = bigger fabric cuts = bigger hole in your pocket), lots of women who could benefit from these clothing are completely ostracized.
Despite Daisy Lowe and a few other women, majority of the models are tall and thin women with small chests. I mean, what is the Marissa Dress going to look like on me in my 5'4"-130 pounds-38D-cup glory?!
The idea of a fashion line creating a collection for big chests is revolutionary, but Reformation's high prices and itty-bitty-titty models do nothing to support the big boob community. Reformation should seriously reform their act and practice what they preach.
Big boob problems, indeed.
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