We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A The Saem hydrating eye stick that has a cooling formula to help de-puff the area around your eyes and reduce the appearance of dark circles so no one at the office starts asking you why you look like a Tim Burton character.
It also can help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Check out this TikTok of the hydrating stick in action!
Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rear view mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S.
Get it from Amazon for $9.99 (available in two styles).
2. An Essence Lash Princess marcara — it might make you want to throw out your falsies. It gives you allll the length and volume WITHOUT the clumps and globs and has shocked reviewers with how full it leaves their lashes looking compared to other more expensive brands. It's a fan fave for a reason!
Here's what BuzzFeed Shopping writer Emma Lord says about it:
"Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99 (also available as a three-pack).
3. E.l.f.'s Poreless Putty primer that has over 24,000 5-star reviews — and rightfully so! It's infused with squalane for hydration and has a velvety texture that glides easily over the skin for a poreless effect while providing the ultimate grip on your makeup. This might just have you looking like Barbie herself.
BTW thanks to TikTok, it's constantly out of stock. Grab this while you can!
Promising review: "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
Get it from Amazon for $9.99 (available in three formulas).
4. A set of exfoliating gloves you can use in the bath or shower to gently lather off dead skin and impurities so you come out with ~buttery soft~ skin. The best part? You can choose from three different textures according to your skin sensitivity and since it's on your own hand, you can get specific about the exfoliation pressure!
Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney
Get a pair from Amazon for $8.99+ (available in three textures, six colors, and in multipacks).
5. A bottle of Elizavecca Hair Treatment infused with collagen, ceramides, and protein extracts to help repair your hair if it is damaged, over-processed, or has just spent too much time with that flat iron. Many reviewers are comparing it to Olaplex! Simply apply it on wet hair after shampooing, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5–20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.77+ (available in two sizes).
6. A bottle of nail and cuticle repair oil that uses jojoba oil and vitamin E to help strengthen your nails and soften your cuticles for when you're about to go to brunch and you notice your nails are looking a little too rough for those mimosa stories that will be posted later.
Promising review: "This stuff is magic. I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always had my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn Nackley
Get it from Amazon for $9.52+ (available in three sizes).
7. A pack of Peach Slices Acne Spot Dots to help your blemishes *poof* disappear overnight. You can stick it right onto your zit to help flatten it, reduce redness, and suck all that gunk out while you get your beauty sleep.
Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson
Get a pack of 30 from Amazon for $4.88 (also available as a pack of 60).
8. A bottle of widely popular Bio-Oil with vitamins A and E, chamomile, sunflower, and lavender oils to help fade scars and stretch marks while helping your skin retain moisture and achieve a more even tone. One reviewer even compares this stuff to sorcery.
Here's what BuzzFeed Shopping writer Emma Lord says about it:
"Scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.99+ (available in three sizes).
9. NYX Butter Gloss that has a hydrating, shiny gleam that *won't* hold strands of your hair hostage. The only downside? You'll probably have a super hard time choosing from their dozens of gorgeous shades that range from subtle to bold!
10. A cult-fave Maybelline multiuse concealer with a cushion applicator that makes it easy for you to conceal any blemishes or dark circles before you head out for another day of making the world believe you totally did not stay up binge-watching your latest Netflix obsession.
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more info.
Get it from Amazon for $5.42+ (available in 17 shades).
11. A spray bottle of SoCozy Curl Spray Leave-In Conditioner infused with keratin, vitamin B5, olive oil, and jojoba oil that'll help repair, hydrate, and protect your child's hair. Parents rave about how easy it makes it to brush through their little one's locks and leaves them with soft, bouncy curls! It works on adult hair just as well, so you might just have to use it for yourself now. 😉
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $8.69 (also available in a two-pack).
12. A shampoo scalp massager reviewers have raved about because it helped them with psoriasis, dandruff, and scalp tenderness. It exfoliates your scalp and gives you the glorious, relaxing feeling of a massage ~without~ the spa fees.
BuzzFeed Shopping writer Emma Lord says: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $8.58+ (available in three colors).
13. A foundation brush that you're bound to love no matter what your level of experience is. With a perfect balance of soft and firm, it lets you achieve that hard-to-get ~flawless finish~ whether you're blending powder or liquid. Plus, many reviewers mention how user-friendly the bristle design is (especially for beginners).
Check out TikTok of the makeup brush in action.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in 12 colors).
14. A heatless curling rod headband if you want voluminous, Barbie-worthy curls without the need for heat damage. Wrap your hair into it before bedtime, and you'll wake up with locks that give the phrase "I woke up like this" a whole new meaning. 💅
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $7.99+ (available in five colors).
15. A popular jade roller and gua sha set that works wonders to reduce puffiness and help firm the skin. Many reviewers also love using it to help them relax and relieve facial muscle tension. Pro tip: leave it in the fridge for a bit and use it while it's cold for even better results!
Promising review: "Honestly I got this after seeing some TikToks about it, I feel like my face gets really puffy and heard this thing helps. I was super skeptical but it wasn’t a bad price so I thought I’d get it. THIS THING WORKS. I’ve been using it for about two weeks now every night after I wash my face and put on moisturizer and it honestly is really sculpting my face. I’ve noticed quite a bit of noticeable changes after using it in the short time. I also get a lot of jaw pain and use it to massage right under my cheeks to relieve tension. Worth it for the price I think and would also make a great gift." —Alyssa
Get it from Amazon for $9.99+ (available in three colors).
16. A delightfully versatile (and recyclable!) matcha-infused moisture stick — even reviewers with sensitive skin swear by it. It's infused with organic matcha tea powder and coconut oil to help you with everything from hydrating dry lips and skin to reducing dark circles and puffiness.
Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health.
Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.
17. A set of satin pillowcases that'll give your bed a hint of ~luxury~. Not only does it look pretty; reviewers say its soft fabric helps clear acne-prone skin and creates less friction on their hair to avoid breakage (which is especially ideal as we brave the cold, dry weather)!
18. An internet-beloved set of makeup sponges — your Beauty Blender might have just met its match. 👀 It gives you pro-level blending and works for foundation, BB cream, powder, *and* concealer (wet or dry!). Sheesh, this sponge makes me feel like a slacker.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $7.99+ (available in nine color packs).
19. A beginner-friendly NYX mechanical eyeliner you'll be obsessed with because you get the best of both worlds. Want it just on your waterline? Don't worry, it'll stay put. Want to smudge it out a bit and live out your My Chemical Romance fantasies? It's got your back.
Check out a TikTok of the eyeliner in action.
Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or miscellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1
Get it from Amazon for $5.12+ (available in 13 colors).
20. L’Oréal 8 Second Wonder Water Lamellar Hair Treatment, which works its magic in eight (!!!) seconds to give dull-looking hair a dose of shine and silkiness. It'll probably make you want to do a dramatic hair flip every eight seconds, and we wouldn't mind it at all.
Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Practically NO effort required. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.
Promising reviews: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair and it gets tangled easily this stuff made it soft and manageable after the first use." —Jennifer Borchers
Get it from Amazon for $8.20.
21. A set of effective, dentist-recommended, extra soft toothbrushes perfect for anyone who's pregnant, recently got braces, had dental work done, or if your gums are just total drama queens with even a little pressure from harsh bristles. These alternatives could be just what you're looking for!
Promising review: "I bought these for our eldest son who recently got braces. Other brushes were irritating his gums, and I happened to see these on TikTok, so I thought what could it hurt. My son loves them — cleans his teeth, and no irritated gums. Will definitely be buying more in the future. Highly recommended." —Stina
Get a six-pack from Amazon for $8.99+ (available in nine color combos).
22. The Ordinary's Oil Control Serum that many refer to as a holy grail when it comes to managing acne, blackheads, whiteheads, and dark spots. This high-strength serum is enriched with a water-based mineral and vitamin formula that works to target pores and blemishes on *all* skin types.
23. A touch-up dermaplaning tool you'll need next time you want to quickly shape your brows or remove any of those other fine facial hairs that you just don't have the time or patience to pluck out one by one. Have no fear — it's super gentle and painless!
It comes with a precision cover to help you shape your brows to the exact shape you want. Or leave them just how they are. Remember, removing facial hair (or any hair) is optional, not necessary!
Promising reviews: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
"Plucking the more egregious of my thick black hairs is at least a 2–3x/week effort. I opened these rather hesitantly — I mean, they are sharp blades going on your face — took a sip of Prosecco for courage, washed my face and started shaving. I could not believe how easy and quick it was. After a couple of swipes down my cheek, I noticed that it was done. I thought it was going to take a lot more skill and time. First complete face shave (full cheeks, upper lip, lower lip, jawline) over and done with in less than three minutes with outstanding results. So much easier than tweezers and depilatories!! Wow." —Tara D.
Get a three-pack from Amazon for $5.94 (available in a pack of nine).
24. Ownest Cosmetics eyebrow soap to help you achieve those trendy, fluffy brows in just minutes. Reviewers rave about how well they stay in place, even after hours!
Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get a set of two from Amazon for $7.99 (available in three sizes).
25. A Nooni tinted appleberry lip oil made with soothing apple water to help moisturize and soften your lips without giving you that icky sticky finish. It also gives your lips a lovely, natural-looking flush.
This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.
I have been using this lip oil for two months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences!
Check out this TikTok of a reviewer using the lip oil.
Promising review: "I love K-beauty and this is one of my favorite lip oils. It makes my lips softer and cherry plump. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. As first, I thought that the bottle seems small but after applying 2-3 times/day for a month I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu
Get it from Amazon for $9.60+ (available in ten colors, two sizes, and in sets).
26. A set of durable matte hair clips — you'll be using these comfy little beauties so much, you'll probably have one on your dresser, in your bag, in your car, and under your bed (how did that get there?).
Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer
Get a set of four from Amazon for $6.99+ (available in three color combos).
27. An ultra-fine continuous water mister, which is just the thing you need for giving your hair or face a little refresh without totally blasting your face with water. Plus, it's a great alternative to aerosol bottles! And when it's not a hair-washing day, it's also *perfect* for applying any leave-in products that require your hair to be wet.
Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga
Get it from Amazon for $5.99+ (available in four sizes and in three-packs).
28. An EOS shea butter shaving cream that'll leave your skin *chef's kiss* oh-so-soft! A real game changer for people prone to razor burn, the shea butter in it ensures your skin stays moisturized and protected.
Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $3.97+ (available in four scents and various pack options).
29. Maybelline's Lash Sensational Sky High mascara — trust me, it didn't get that name for no reason. It blends beautifully, and it might just shock you with how much dramatic length and volume it can give, *without* the icky clumpiness!
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $7.90+ (available in eight shades).
30. A facial applicator brush that'll make your self-care Sunday even more enjoyable because you'll no longer have to end up with messy hands after applying your fave face mask.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $5.38.
31. A stick of anti-chafe balm to apply under your bra or between your thighs so that you no longer feel the need to walk like a penguin after a long day of doing activities in the heat.
I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.
Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL
Get it from Amazon for $8.99 (available in two sizes and four multipacks).
32. A stainless-steel tongue scraper because, trust me, your tongue has more gunk on it than you think. This useful tool lets you scrape it allll off and instantly freshens up your breath. It works so well, one reviewer even says they can now taste specific flavors they've never detected before!
Promising reviews: "On the list of things TikTok made me buy... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton
"Unfortunately I, like many, suffer from bad breath and have tried so many things to stop it. I read that sometimes it's the germs on your tongue that can cause it, so I went wild trying to brush my tongue. Of course, we all know how that ends — gagging, watery eyes, and it still looks like that gross film is on your tongue. I finally decided that maybe it was time to get a tongue cleaner and it had to be a stainless-steel one because they are easier to clean and sterilize. This product is really easy to use and I can get very far back on my tongue without activating my gag reflex. Also, it doesn't have the feeling like brushing with a toothbrush does. This cleaner just glides across my tongue, taking all the icky germs and bad breath with it. I love my nice new fresh breath and bolster of confidence!" —jordanlauren
Get it from Amazon for $7.66+ (also available in packs of two and 12).
Reviews have been edited for length and/or clarity.