Beauty influencers have become bona fide celebrities, and a lot of them have been in the game for a looong time.
Here's what 35 of the biggest beauty YouTubers looked like in their very first video compared to how they look now:
7.
Manny Gutierrez, aka Manny MUA
10.
Nikkie de Jager, aka NikkieTutorials
11.
Patrick Simondac, aka Patrick Starrr
13.
Kathleen Fuentes, aka KathleenLights
14.
Mariand Castrejon Castañeda, aka Yuya
15.
Rachel Levin, aka RCLBeauty101
17.
Bunny Meyer, aka grav3yardgirl
24.
Huda Kattan, aka Huda Beauty
26.
Em Ford, aka My Pale Skin
27.
Shayla Mitchell, aka Makeupshayla
32.
Shannon Harris, aka Shaaanxo
34.
Karen Sarahi Gonzalez, aka Iluvsarahii
35.
And finally, Jenna Marbles