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    The 2 Most Powerful Letters & 1 Character

    Paul Marobella, Euro RSCG Discovery's new president, explains the power of 'Hi'. The benefits are beyond personal use, but in terms for marketers, how the word's simplicity can change brand and consumer relationships.

    http://blog.eurorscgdiscovery.com/index.php/the-2-most-powerful-letters-1-character/?utm_source=DiscoBlog&utm_medium=BuzzFeed&utm_campaign=PM