Buzz·Posted on Jun 27, 2013New "Snuffy The Seal" Shark Week Ad Is Darkly FunnyIf you can't take the shark bite, then stay the heck out of the ocean, Snuffy.by Erin La RosaBuzzFeed StaffFacebookPinterestTwitterMailLink Warning: This video is NSFS (Not Safe For Seals). View this video on YouTube With Shark Week coming up on August 4, Discovery Channel has just released their latest commercial, featuring Snuffy the seal. It starts off like any typical fluff news story about a seal being released back into the wild. However, that quickly changes as Snuffy meets what's waiting for him in the ocean. It really is a bad week for seals. Tap to play or pause GIF Tap to play or pause GIF Yikes... RIP Snuffy. Also, if you're counting down, we have 46 days until Shark Week commences. Happy almost Shark Week, everyone!