The Chicago band that were on top of the music world when I was in high school (and pretty much the theme music to my life back then) have successfully reinvented themselves and also reinvigorated their audience.
Starting out with burning their old cds, they then went on to create a music video story known as Save Rock and Roll: The Young Blood Chronicles. Instead of taking the normal approach of doing one or two major music videos with their new album release, they are doing one for each of their songs and creating an ongoing plotline that keeps audience wanting more. They even include 2 Chainz, Foxes, and Big Sean in their music video saga.
We're only at part 7 and it's already pretty intense. If you haven't already, be sure to check out all of the Young Blood Chronicles!
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