This ol' boy, John E. Mosley - with the help of established tattooist Mr Rytch'ad Soddy of Sith Tattoo Studio in Norwich - pledges to have one huge tattoo session to raise money for the Great Ormond Street Hospital.
He intends to get his entire back covered with one massive Where's Wally puzzle... And we're going to get it done in one hit! A full 24hours of tattooing. Are they mad?!