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    44 Treats To Buy Yourself That Are Actually Smart Investments

    If you haven't tried these open air ~floating~ headphones yet, prepare your ears for absolute bliss.

    1. Self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Now instead of dealing with aching feet all night, you can get ahead of the situation with some ~self care~. 

    Small pouch with two foot masks in it
    Feet propped up with two metallic foot masks on them
    Emma Lord/BuzzFeed

    Check out a TikTok of the foot masks in action. 

    I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

    Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

    Get a set of three pairs from Amazon for $14.67

    2. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing! 

    reviewer waring a pair of sunglasses
    Three pairs of sunglasses displayed on geometric stand

    Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

    Get a pack of three from Amazon for $17.99 (clip the $2 off coupon on the product page for this price; available in seven sets, as well as two-packs and individual pairs). 

    3. A popular, super affordable pair of adorable pair of strappy support sandals made with a memory foam yoga padding, a flexible fabric strap, and lightweight, nonslip soles — literally how dare this shoe be this cute AND this comfy?? The audacity. 

    Pair of flip-flops with white cloth straps
    Person in a flowing dress wearing the sandals

    Promising review: "These are the best flip-flops I've ever worn. They are padded and have nice arch support. I have flat feet, and these really helped to ease my foot pain. They are cute, and the colors are true to the pictures. I ordered my normal size, and they fit great! I will be ordering more." —Ashley Russell 

    Get it from Amazon for $15.99+ (available in sizes 5–11 and 29 styles). 

    4. A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! 

    Close-up of a person's ear wearing a behind-the-ear earbud
    Wireless black earphones on a wooden surface

    Purity is a small business that specializes in tech products and accessories. 

    Promising review: "I've tried soooo many different types of ear buds over the years with no success. But these Purity open air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life, and people can hear me clearly when I talk on the phone with them.  I definitely recommend these, especially if regular in-ear buds don't work for you either." —CPic

    Get it from Amazon for $9.99 (available in 14 styles). 

    5. Or a pair of delightfully relaxing noise-canceling on-ear headphones for anyone whose dreams of owning AirPods Max do not align with the reality of their bank account — this ultra-lightweight, chic alternative has the same noise-canceling features as the Apple version, lasts for up to five hours on a single charge, and can get a three-hour charge in ten minutes. In other words: if you are a busy, cheap little chaos gremlin but you still want the best in tech, these headphones have your name on 'em. 

    Reviewer selfie wearing silver over-ear headphones
    reviewer with headphones on an airplane

    Note that the the noise-canceling is 95% — ideal for keeping ears out for traffic and kid noises, if need be, but not 100% like the Apple version

    Check out a TikTok of the headphones in action. 

    Here's what BuzzFeeder Maitland Quitmeyer has to say about these headphones: "I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes." 

    Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" —Amazon Customer

    Get them from Amazon for $69.99+ (available in silver and black).

    6. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage. 

    reviewer with styled hair pulled into the gold claw clip at the back
    Reviewer with hair pulled into a bun with the clip at the back

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

    Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki

    Get it from Amazon for $7.99 (available in two styles). 

    7. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!! 

    buzzfeeder holding e.l.f. lip balm with glossed lips
    e.l.f. lip balm tube with features like
    Emma Lord/BuzzFeed, Amazon

    I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries. 

    Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

    Get it from Amazon for $4 (available in five flavors). 

    8. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨. 

    Assorted metallic highlighters with color samples on a white background, useful for shopping for stationery
    Eight swatches of glittery highlighers

    Promising review: "These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" —FBJH12

    Get a set of eight from Amazon for $6.85.

    9. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo. 

    model strapped into an airplane seat with an eye mask over their face
    Person wearing a sleep mask resting in a car seat

    Checkout a TikTok of the airplane head rest in action. 

    Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini

    Get it from Amazon for $22.99 (available in three colors). 

    10. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation. 

    A black mini vinyl record in a reviewer's hand that says
    six different mini vinyls on a table

    Promising review: "I absolutely adore these!!! They are so cute and definitely do the job! They keep the surface free from water rings and make me giggle!" —johnny williams

    Get a set of six from Amazon for $6.99

    11. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. 

    Person in a vehicle wearing a white tank top
    A person poses with arms up on a mountaintop overlooking a vast cityscape, wearing sporty attire suitable for hiking

    Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —