We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    43 TikTok Personal Care Products Reviewers Are Raving About

    It's a mood, it's a vibe, it's actually just this little air purifier pulling all the allergens and dust and pet dander out of circulation so you can breathe a little easier.

    1. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12 (available in three sizes). 

    2. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $16.98 (clip the $3 off coupon on the product page for this price). 

    3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for the summer. 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    4. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $8.50.

    5. Paula's Choice Salicylic Acid Exfoliant, a true skincare MVP that reviewers swear by for reducing the size of pores, dealing with acne and redness, and helping tighten and rejuvenate skin. It's designed to work on all skin types and a lot of reviewers noticed *next day* results. 

    Reviewer before image with redness in skin
    Reviewer after image with clearer skin

    Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest) . And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza

    Get it from Amazon for $13+ (available in three sizes). 

    6. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $35.99

    7. An air purifier for anyone whose seasonal allergies are just *waiting* to play jump rope with their sinuses. This handy little unit filters allergens *plus* mold, pet dander, dust, and smoke, so you should be able to get through your day without sneezing and wheezing your way through it. 

    a reviewer photo of the white cylinder shaped air purifier
    a reviewer photo of a clean filer on the left, and a dirty filer on the right

    Psst — this even has a smart filter that lets you know when it's time for a replacement! 

    Check out a TikTok of the air purifier in action. . 

    Promising review: "I live on the Wasatch front in Utah, known for its poor air quality during the winter inversions and summer wildfires. I’ve had my Levoit air purifier in my bedroom for over three years and can attest to how great it works. I feel a noticeable difference in how my respiratory system feels during the inversions, wildfires (smoky air), and allergy season — if I don’t run the air purifier at night, I almost always notice an uptick in nasal congestion and respiratory irritation. The filters are very reasonably priced and the device is not too loud—it provides a nice amount of white noise as a backdrop for sleeping. And the LED light feature is easily turned off for unobtrusive use. I highly recommend it!" —Elizabeth V 

    Get it from Amazon for $65.98 (clip the $15 off coupon on the product page for this price; also available in black).

    8. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Before and after image of a BuzzFeed editor's hair, with the after image looking much shinier and curling more
    Bek O'Connell / BuzzFeed

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.84.

    9. A set of effective extra soft toothbrushes perfect for anyone whose gums are like "could you please NOT" with harsh bristles — these dentist-recommended alternatives are a perfect solution. A lot of folks who are pregnant or recently got braces or dental work done also swear by these! 

    Promising review: "I bought these for our eldest son who recently got braces. Other brushes were irritating his gums, and I happened to see these on TikTok, so I thought what could it hurt. My son loves them — cleans his teeth, and no irritated gums. Will definitely be buying more in the future. Highly recommended." —Stina

    Get a six-pack from Amazon for $9.99 (available in six color combos). 

    10. A set of extra soft cooling bed sheets so many reviewers with insomnia, night sweats, and overheating issues swear by that you might never consider buying another set of sheets again. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic. 

    Beige sheets on a bed
    close up of the sheets in white

    Sets come with a flat sheet, fitted sheet, and two pillowcases (with only one pillowcase included in the Twin size). 

    Promising review: "These are the real deal!! I found them from a TikTok and my husband actually said after the first night, 'Let’s just replace all of our sheets with these, they’re so comfortable!' It’s a beautiful blue and white pattern. They wash well and breathe at night — I am always hot but these stayed cool. Definitely buying more!" —Julia Monroe

    Get it from Amazon for $34.97+ (available in sizes Twin—California King and 41 colors). 

    11. *Plus* a set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so that it won't get as tangled while you sleep. Reviewers also swear by these for helping clear up their acne, and love how easy these are to wash while still maintaining their quality. 

    A model hugging a pillow with a black satin case
    Reviewer before and after image of hair looking less frizzy after using the pillow

    Promising review: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

    Another promising review: "I had trouble falling asleep every night; I had 'hot' issues and I had very badly knotted hair issues. I decided that the last two issues might be improved with a different pillowcase. I researched for hours and hours and decided to give these a try based on the Amazon reviews. I figured that if this many people thought enough of these to not only buy them but take the time to write a review, the pillowcases had to be good. And I must tell you that they exceeded all of my expectations. They are amazing. My head is no longer hot and my hair looks exactly the same before and after a night's sleep. I cannot believe that a pillowcase can make that much of a difference but it does. I have washed and dried them in the dryer just the same as any pillowcase and they came out good as new. The standard size fits my standard pillows perfectly. And they are very reasonably priced. What more could I want (except the secret to falling asleep)? I have been back for more and I highly recommend them!" —Vern Dewitt

    Get a set of two from Amazon for $8.06 (available in 23 colors and three sizes).

    12. Dr Teal's Sleep Spray with melatonin to help wind you down for the night when your unsuspecting circadian rhythms are disrupted by life, by the seasons changing, or any other miscellaneous sleep chaos. All you have to do is spray this on your pillow before bed for a relaxing sleep vibe. 

    Check out a TikTok of the melatonin spray in action. 

    Promising review: "A coworker suggested this product because I have a tough time falling asleep and do not want to take sleep meds. This smells incredible and, for me, has really worked. It’s a little shocking actually as I didn’t have big expectations for it. I’m on my second bottle however and both my boyfriend and I really enjoy it." —Amazon Customer 

    Get it from Amazon for $12.59

    13. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    14. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

    Get it from Amazon for $14.57.

    15. Tower 28's SunnyDays Tinted Sunscreen Foundation perfect for anyone looking for no-fuss, lightweight, protective coverage — this rocks some SPF 30, is easily buildable, and reviewers with sensitive and acne-prone skin *swear* by it. 

    before and after of a model showing what them with and without the product on their face
    three models' arms with swatches of the product to show the different shades
    Sephora

    Check out a TikTok of the sunscreen foundation in action. 

    Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

    Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21

    Get it from Sephora for $30 (available in 14 shades).

    16. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it to help with dry and painful skin on their hands from handwashing and sanitizing.

    A model rubbing bio-oil on their hands
    Reviewer with acne scars and an after image of the scars faded

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $8.92+ (available in four sizes and two bundles).

    17. A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

    Get it from Amazon for $12.99.

    18. A firming eye cream made with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

    Bottle of eye cream
    Reviewers before and after pictures of their under eye area becoming smoother

    Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer

    Get it from Amazon for $14.99+ (available in five sizes). 

    19. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $9.99.

    20. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    reviewer with an irritated scalp and after pic with the redness gone
    Emma Lord/BuzzFeed, www.amazon.com

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98 (available in three colors).

    21. La Roche-Posay Toleriane Double Repair Face Moisturizer, which your skin will most definitely thank you for stocking up on when we're all battling dryness from the cold weather. This lightweight, fragrance-free moisturizer is formulated to strengthen the skin barrier to lock in hydration not just after you put it on, but in the longterm, too. 

    The bottle of moisturizer
    Reviewer with hydrated skin

    Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen

    Get it from Amazon for $19.99

    22. A popular Baby Foot exfoliant foot peel — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Reviewer image of skin peeling away on foot
    After image of reviewer's feet smooth and uncracked

    Promising review: "TikTok made me buy it, and it works as long as you use a few tips and tricks! 1. Soak your feet for 30 minutes in water before use. 2. Let feet sit in mask for 90 to 120 minutes upon first use or if you have bad callouses.  3. Soak feet daily to assist in peeling. Hope this helps!!" —Kelsey Mitchell

    Get it from Amazon for $25.

    23. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*. 

    to the left, an image of brown hair with the text
    A reviewer with defined coily hair

    Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair and it gets tangled easily this stuff made it soft and manageable after the first use." —Jennifer Borchers

    Get it from Amazon for $8.99.

    24. A multi-use pill splitter that also has a function to grind pills and serves as a pill storage box to boot. Because this thing is an overachiever, it *also* can serve as a small drinking cup if you're taking pills on the go. Pet owners swear by this to help crush meds into their fur babies' food! 

    Reviewer image of blue pill cutter and storage unit
    A graphic showing all the different parts of the crusher disassembled

    Check out a TikTok of the pill crusher and grinder in action. 

    Promising review: "I can't swallow pills (effects of GERD) so pill crushing has been a mess and a pain. This little gadget is quick, easy and keeps the process tidy. Made of sturdy plastic, it's lightweight and compact and does the job beautifully! Highly recommend!" —Stephanie

    Get it from Amazon for $9.51

    25. A bottle of Drop It, a natural wine sulfate and tannin remover that works its magic on your glass in just 20 seconds — instead of reaching for more expensive wines with fewer sulfates, you can enjoy a reasonably-priced pinot knowing you've spared yourself the infamous post-wine headache or allergic reactions.

    BuzzFeed editor putting drops into glass of red wine
    The drop it bottle in editor's hand
    Emma Lord/BuzzFeed

    It's also a lot more cost-effective and environmentally friendly than wine wands or other competitors — a single bottle of this can be used to treat up to 55 glasses of wine, as opposed to wands that can only do a few glasses each before they get tossed. Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you should be raring to go!

    Promising review: "I ordered this product after seeing it on TikTok with further investigation. And I must say it does work. I love sweet wine but will always get a headache the next morning (one glass). After using I did not have one the next morning 😊." —Theresa B. 

    Get it from Amazon for $10.99 (get this price by clipping the $4 off coupon on the product page).

    26. A bottle of Meltdown acne oil for anyone who's cycled through a bunch of harsh prescription acne treatments from dermatologists that never *quite* do the trick. With its soothing rose hip oil and its redness-combatting black cumin seed, literally *thousands* of reviewers swear by this stuff.

    Before and after pics of acne healing
    Blume

    Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Check out a TikTok of the Meltdown Acne Oil in action. 

    Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it's super versatile to your needs, too.

    Promising review: "Will forever repurchase. As someone who deals with hormonal acne when PMS-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts."  —Andrea P.  

    Get it from Blume for $28 or Amazon for $27.95

    27. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! 

    Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $7.99.

    28. A dual hair dryer and brush to dry your hair as you style it and give your do an incredible amount of volume and shine, without the cost of a pricey blowout.

    Reviewer holding the hair drying brush
    Reviewer with hair wavy on one side and straight on the other

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this on TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney

    Get it from Amazon for $32.49+ (available in two styles).

    29. An affordable sunrise alarm clock so you can trick your human brain into thinking you're already dappled in the light of a bright, sunshiny day when you wake up, even if the the sun hasn't quite caught up to your morning routine.

    The circular alarm clock with the time stamp on it
    The clock lit up with a warm yellow glow

    This can be programmed with seven different light settings, seven different calming "wake up" noises, and to start gradually lighting up at 30, 20, or 10 minutes before you wake. 

    Promising review: "I got this recommendation from TikTok and it really has helped especially with Oregon winters where the sun is not out by the time the alarm rings. It has several peaceful alarm settings and even has night music to put you to sleep. The sunrise with the alarm piano is what I play to wake me up every morning and it is a way better way than to wake up to an annoying phone alarm." —Amazon Customer

    Get it from Amazon for $39.98

    30. A reviewer-beloved anti-dandruff shampoo to relieve flaking and itching and help prevent outbreaks by getting directly to the root. A lot of reviewers mention that it not only started working from the first use, but it *also* helped with shedding and hair loss caused by dandruff in the first place.

    This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

    Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C. 

    Get it from Amazon for $14.84.

    31. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    Promising review: "Best wax ever. I saw this on someone's TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

    Get it from Amazon for $23.99+ (available in three sizes).

    32. Glow Recipe's Watermelon Glow, a pore-tightening facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.  

    before and after image of reviewer with irritated skin getting cleared up
    Reviewer holding pink bottle of product

    Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

    Get it from Amazon for $15+ (available in two sizes). 

    33. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.

    34. A facial ice roller you can stash in the fridge or freezer, then pull out whenever you want to take your face for a ~chill~ ride to help reduce puffiness and under-eye circles.

    reviewer's hand holding a plastic ice roller which is shaped like a shaving razor but with a bar that rolls at the end
    Reviewer image of eyes before and after using the ice roller to reduce puffiness

    Reviewers also swear by this for migraines and cooling down on hot days, so it's multitalented.

    Promising review: "Someone on TikTok said her (young looking) grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl

    Get it from Amazon for $15.19+ (get this price by clipping the 20% off coupon; available in eight colors).

    35. A delightfully versatile matcha-infused moisture stick reviewers use for everything from hydrating dry lips and skin to helping reduce dark circles and puffiness. People with sensitive skin especially swear by it, and as an added bonus, all the materials are recyclable! 

    model applying the matcha stick to their face
    the matcha stick resting on a pile of matcha powder
    Cocokind

    Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health. 

    Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.

    Get it from Amazon for $8.99 or Cocokind for $9.

    36. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way. 

    Before pic of reviewer's face
    After pic with fine hairs shaved from face

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a set of three from Amazon for $5.67.

    37. satin-lined Hairbrella that's got your back (and head) all year long — it protects your hair against rain, snow, humidity, and pretty much anything else the sky can throw at you, so you don't have to spend an extra 10 minutes staring out the window waiting for the rain to die down before you leave your house.

    Model wearing a gray cap with a small visor on their head over their hair
    Model pouring water on another model's head while wearing the hairbrella, then taking it off to show hair perfectly styled and dried
    Hairbrella, Hairbrella/YouTube

    Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather.

    Check out a TikTok of the Hairbrella in action. 

    Promising review: "I never carry an umbrella cause they’re too bulky, so when I saw the Hairbrella I was so excited. It keeps my hair dry and my curls nicely quaffed, rather than me looking like I stuck my fingers I a light socket. I’m telling everyone I know about it, it’s an amazing alternative to those wide-brimmed hats or a briefcase LOL! Truly it’s never going to leave my side from now on! I definitely recommend it." —Gina C.

    Get it from Amazon for $39.99+ (available in 11 styles). 

    38. folding travel mirror because no offense to every hotel mirror ever, but why do you have to hurt us this way?? This gives you different brightness levels for optimal lighting so you can *actually* see what's going on with your makeup. 

    reviewer holding the lit travel mirror
    reviewer photo of the lit travel mirror propped up on a table

    Check out a TikTok of the travel mirror in action. 

    Promising review: "Absolute must for travel. Hotels and Airbnbs rarely have both good lighting and a good mirror to sit down and do your makeup at. With this guy though, you won't have that worry. The different lights are wonderful for different settings; the mirror is sturdy and lightweight. It does not feel cheap at all; in fact, it is the best travel mirror I have purchased. I am now using this on a daily basis, so I think it was an awesome find, not just for traveling but also for every day! It also is really slim and fits in your carry-on easily." —Alexandra

    Get it from Amazon for $38.99 (available in five colors). 

    39. A lightweight double-sided cooling blanket reviewers living in hotter climates *swear* by. The cooling fibers make the effect last all night, so you won't wake up in a pool of sweat. Bonus — pets *love* snuggling up in these in hotter temps! 

    cat curled under a blue striped blanket
    Reviewer holding up corner of blanket to show its thinness

    Promising review: "My daughter found this on TikTok — she knew I was looking for something like this so I gave it a go. It actually works. The material is a bit weird and it takes some getting used to — just because it is NOT a blanket, but it works. The current temp here in Texas has been and will be 100+ with humidity probably forever ... this will definitely help keep you cool at night. I assume alien technology at this point but eh, I'll take it." —Tehru

    Get it from Amazon for $24.99+ (available in eight colors and five sizes). 

    40. A heated eye massager with so many bells and whistles it is worth the investment and *then* some — not only does it come with five different massage modes and a 15-minute timer, but it has Bluetooth music so you can vibe with your eyes *and* your ears. Reviewers swear by this to help combat eye strain, headaches, puffy under-eye circles, and dry eyes, and insomnia. 

    Promising review: "I saw this product on one of Amazon’s must-have TikTok videos and I knew I had to get it. It was so worth it — even though price may seem higher compared to other sellers, this is for sure a good investment piece. The quality is top notch, the strap that goes around your head is comfortable, and most importantly, the duration of each mode is long enough that it doesn’t interrupt your rest. I work a 12-hour night shift as a nurse and this technology has helped me get through the night easily👍🏽👍🏽👍🏽" —Amazon Customer

    Get it from Amazon for $59.49 (get this price by clipping the 15% off coupon on the product page; available in four colors). 

    41. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    I swear by this to the point where if I can't find it in the morning of a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99.

    42. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    43. A delightful little tool called the Bug Bite Thing that suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.

    A BuzzFeed editor's arm with a bite on it
    Rebecca O'Connell / BuzzFeed

    This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).

    Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends.  Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe

    Get it from Amazon for $9.95 (available in three colors). 

    Reviews have been edited for length and/or clarity. 

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