We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    31 TikTok Beauty Products You’ll Want To Use All Summer

    This illuminating moisturizer will give you such an instant, natural glow that the sun will be jealous of *you*.

    1. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $13.52

    2. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for the summer. 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    3. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort shimmer in their lives.

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

    Get it from Amazon for $12.97 (available in four shades).

    4. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier in the summer heat. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $15.99

    5. Tower 28's SunnyDays Tinted Sunscreen Foundation perfect for anyone looking for no-fuss, lightweight, protective coverage — this rocks some SPF 30, is easily buildable, and reviewers with sensitive and acne-prone skin *swear* by it. 

    before and after of a model showing what them with and without the product on their face
    three models' arms with swatches of the product to show the different shades
    Sephora

    Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

    Promising review: "Needed a new tinted moisturizer and heard great things about this via TikTok. I got the shade PCH and it blends in so nicely into my skin. My typical shade is Fenty 290 or 10/11 but i am pretty pale so PCH is perfect! Not orange! " —KWally21

    Get it from Sephora for $32 (available in 14 shades).

    6. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh
    Amazon

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $22.

    7. A set of satin pillowcases that not only have a cooling effect you'll be VERY grateful for in the summer heat, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.99 (available in 23 colors and four sizes).

    8. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. 

    Reviewer with pink lip stain
    The clear glittery lipstick in its case

    Check out a TikTok of the Glimmer Glow lipstick in action. 

    Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

    Get it from Amazon for $3.99

    9. A facial ice roller you can stash in the fridge or freezer, then pull out whenever you want to take your face for a ~chill~ ride, whether it's to help beat the heat, reduce puffiness and under-eye circles, or release tension from sinus and migraine pain. 

    Promising review: "Another TikTok find. I love this product. Helps with redness and inflammation. I used it after I put serums on my face, then after I put my eye cream and face lotion on. Has helped with inflammation of pimples and decrease pore visibility!" —Makenzie

    "I was in the habit of rolling a cold can of soda on my forehead to help with tension headaches and sinus pain but that was cumbersome and not always cold enough. This ice roller works so well to ease the pain from sinuses and tension. It froze very quickly and I felt instant relief. The rolling motion even cleared my sinuses and I could breathe better right away. I love this. Would highly recommend." —DT

    Get it from Amazon for $15.99+ (clip the 15% off coupon on the product page for this price; available in eight colors).

    10. Plus a set of glass ice globe facial massagers that first of all just feel SO so so so nice on your sleepy, early morning face, and second of all are an excellent way to reduce puffiness and soothe irritated skin. Reviewers also swear by these for staying cool in warm weather! 

    Two pink glittery globe-shaped ice massagers with small handles
    Reviewer rubbing one of the ice globes under their eyes

    Check out a TikTok of the facial ice globes in action. 

    Promising review: "I had never seen anything like these before, my massage therapist whipped them out and I immediately went home and bought some. I have rosacea and these are great for soothing my skin. I’m in love!" —Janie Waltz

    Get it from Amazon for $11.99 (available in four colors). 

    11. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before sweaty summer walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $8.80 (available in 18 shades).

    12. A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.

    A model applying the balm to their inner thigh
    Model applying it under their bra
    Amazon

    I swear by this to the point where if I can't find it in the morning on a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

    Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

    Get it from Amazon for $8.99.

    13. Coty Airspun Loose Face Powder, which is so beloved it's racked up over 79,600 5-star reviews. It's designed not only to give your makeup a beautiful blended look that will fight the heat all day, but to be super easy to apply — this doesn't leave a white cast like some other powders do, so you won't waste time blending it.

    reviewer with matte makeup
    Reviewer with matte makeup wearing Disney ears

    Promising review: "I bought this after seeing videos from TikTok that suggested to have this product added with your beauty routine. I like the smell and I love how makeup lasted longer. I didn't have to do retouch when I attended a barn wedding. When I got home after 12 hours, my make up was just about the same before I left." —Anna Kosteski

    Get it from Amazon for $12.24 (available in six colors, including translucent).

    14. A bottle of Tend Skin Solution to help take care of painful razor bumps, ingrown hair, and razor burn so you don't have to spend hours psyching yourself up to shave knowing that you're gonna be dodging a bazillion sensitive spots on your skin.

    Promising review: "First time I heard about this product was on TikTok — the girl explained how was she struggling with razor bumps, and since I was dealing with the same thing I gave it a try. Let me tell you this product is just magical — after I shaved I used it just two times and no razor bumps. I was amazed, just love it and ready to order a couple more.❤️❤️❤️" —indiana fernandez

     "The pain and bumps I have with razor burn are real. I’ve tried everything. This works! I finally have relief and can shave again. 😂" —JJ

    Get it from Amazon for $18.99.

    15. satin-lined Hairbrella that's got your back (and head) — it protects your hair against rain and humidity in the summer, and pretty much anything else the sky can throw at you the rest of the year, so you don't have to spend an extra 10 minutes staring out the window waiting for the rain to die down before you leave your house.

    Model wearing a gray cap with a small visor on their head over their hair
    Model pouring water on another model's head while wearing the hairbrella, then taking it off to show hair perfectly styled and dried
    Hairbrella, Hairbrella/YouTube

    Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather.

    Check out a TikTok of the Hairbrella in action. 

    Promising review: "I never carry an umbrella cause they’re too bulky, so when I saw the Hairbrella I was so excited. It keeps my hair dry and my curls nicely quaffed, rather than me looking like I stuck my fingers I a light socket. I’m telling everyone I know about it, it’s an amazing alternative to those wide-brimmed hats or a briefcase LOL! Truly it’s never going to leave my side from now on! I definitely recommend it." —Gina C.

    Get it from Amazon for $35.99+ (clip the 10% off coupon on the product page for this price; available in 11 styles). 

    16. A popular foot exfoliant foot peel perfect for ~sandal season~ — reviewers swear by this for calluses and rough, cracked skin. All you have to do is apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next 5–7 days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After 2–3 days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and it just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

    Get it from Amazon for $13.51

    17. Or a foot file that'll remove calluses and hard or cracked skin from your feet with some gentle, pain-free rubbing. It works whether your feet are dry or wet at the time, and will leave your heels feeling gloriously soft.

    Promising review: "I don’t typically write reviews, I’m lazy! I usually write them if something is really great or really bad. Well this product is really great!! It offered me instant relief with ease!" —Brooklynn

    "I saw this product on TikTok. I was not disappointed at all. Make sure to read the instructions. Great product!" —Cristina Rosas 

    Get it from Amazon for $9.99.

    18. A cult-fave Mario Badescu Facial Spray infused with cooling aloe and soothing rosewater that you'll be *especially* grateful to have on hand with all the summer dryness and potential sunburns headed your way. This also helps set your makeup with a lovely dewy finish! 

    Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING and I use on the daily." —GoodLife7

    Get it from Amazon for $6.65+ (available in five sizes). 

    19. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

    reviewer before and after image with added red tint to lips
    reviewer holding red version of the lip tint in their hand

    Promising review: "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color, and can be deepened as desired upon application. There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" —Mollie

    Get it from Amazon for $6.50 (available in three shades and combo packs). 

    20. A pack of unscented antiperspirant wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! 

    Psst — you should definitely "patch test" this on a small area of skin before putting it on to make sure you don't have any kind of reaction! 

    Promising review: "So happy I saw this on TikTok! I was skeptical about the product because I am a very heavy sweater. There has been no deodorant that has helped this problem, but these Sweat Block wipes have literally been the best thing I've found that has made the quality of my life so much better!" —Amazon Customer

    Get an 10-pack from Amazon for $19.99 (each box lasts two months).

    21. A bottle of Fanola "No Yellow" purple shampoo reviewers with chemically- and color-treated hair *swear* by for toning down yellow hues in blonde hair, seeing a noticeable difference even from the very first wash. 

    A reviewer with yellow-tone blonde hair
    Same reviewer with platinum blonde hair

    Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee

    Get it from Amazon for $14.99+ (available in four sizes).

    22. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    Promising review: "Best wax ever. I saw this on someone's TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

    Get it from Amazon for $23.99+ (available in three sizes).

    23. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself. 

    Reviewer holding dual gold and pink palette with swatches of it on their hand
    Reviewer with blush and highlighter on their cheek

    Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

    Get it from Amazon for $5.49 (available in three shade combos). 

    24. A RobeCurls heatless hair curler, which is the new BFF of anyone who is *over* sweating like a geyser using standard hairdryers and curlers in the heat. You can easily wrap slightly damp air in the satin-covered rod at night and then wake up the next morning and pull it out to buoyant curls. 

    Reviewer pulling the rod of of their hair to show thick curls
    Reviewer pulling the large curls out of their hair to form smaller ones
    Amazon

    Emikeni is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

    Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Oswalt

    Get it from Amazon for $27.99 (available in five colors). 

    25. A set of sunscreen reminder stickers — these UV stickers have SPF recognition and will change colors to let you know both when your SPF is working, and then again when it's time to slather more sunscreen on. Each sticker is water-resistant and works for up to twelve hours. NOT TODAY, SUN!!! 

    Reviewer with purple sticker on their arm
    The sticker turned clear

    Check out a TikTok of the sunscreen stickers in action. 

    Promising review: "After yet another bad sunburn even though I'm trying VERY HARD to keep sunscreen on, I bought these. First use was at Disneyland on a 90-degree zero clouds day. This helped so much! I kept an eye (as did my friends) on the dot so we all knew when to reapply sunscreen and not one of us got burned. I also used these on a weeklong hiking adventure in Utah where it was also in the 90s with an extreme UV index. None of us got burned, so all in all this is one of the best inventions!" —Catherine Shock

    Get a 16-count from Amazon for $15.99

    26. An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.

    Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

    Get it from Amazon for $3.83 (available in five varieties, including a sensitive skin version!). 

    27. Supergoop's Shimmershade Illuminating Cream Eyeshadow — complete with SPF 30!! — to give your eyelids a subtle, natural shimmer you can apply lightly or build depending on the ~mood~. Reviewers especially appreciate how sweatproof and long-lasting it is compared to competitors. 

    the four shades in their jars
    close up of model wearing a shimmery gold eyeshadow on their lids
    Sephora

    Check out a TikTok of the Shimmershade Illuminating Cream Eyeshadow in action. 

    Promising review: "Effortlessly gorg and perfect for summer!! The texture/pigment of this shadow makes my eyes glow and ever so faintly shimmer. Need all colors!!" —katesykes

    "I work outside so I love the idea of an eyeshadow with sunscreen. It is a gorgeous shade with a buildable pigment. After I do my eyes I pat the extra on my nose, cheekbones, and Cupid’s bow for a subtle glow." —mermaddie

    Get it from Amazon or Sephora for $24 (available in four shades). 

    28. Nyx's delightfully loud Epic Wear Liquid Liner to announce your presence at a party before you even say "hello." These glides on easily for long-lasting, matte colors to remind you that your face is a canvas you get to play with for life, and it deserves a little 🌈🌈🌈 to celebrate! 

    Amanda wearing blue liner above black
    a model wearing lavender liner
    Amanda Davis / BuzzFeed, Amazon

    Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. 

    Here's what BuzzFeeder Amanda Davis, pictured above, has to say about it: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!" 

    Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak

    Get it from Amazon for $9.97+ (available in eight shades — including classic black!).

    29. A set of — be still my dessert-loving heart!! — "Mini Scoops" ice cream-themed face masks, which come in three delicious flavors for three different skin targets. The "Cake My Day" has hydrating hyaluronic acid, the "Matcha Much?" has soothing aloe, and the "Feelin' Groovy" has exfoliating strawberry seeds to make this the most powerful trio since the Powerpuff Girls. 

    Model holding up all three face masks with sections of them on her face
    Close up of the rainbow sprinkle
    Amazon

    Promising review: "It is so cute, trendy, and aesthetic. It smells so great. I first saw it in TikTok and I was like, I have to buy it and try it out." —thecrossinglife

    "This product not only is so soft, but smells absolutely wonderful. It smells just like cookies and cream. It’s a nice treat yourself product. It’s nice and cooling. When I washed it off of my face, my skin felt so nice. It comes with a spatula too. I love it!!!!" —Angela

    Get a set of three from Amazon for $17.50

    30. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps, which can act up in all that summer heat — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

    Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use Cerave rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney

    Get it from Amazon for $12+ (available in three sizes). 

    31. BYO Blush Oil, which is the ultimate in summer makeup because it's delightfully lightweight and stays *put*. Bonus: its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord/BuzzFeed

    Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on! 

    Check out a TikTok of the BYO Blush in action. 

    I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day. 

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $36

    Reviews have been edited for length and/or clarity.