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    45 Products You’ll Try Once And Shout About Forever

    Prepare to get really, really loud about this TikTok-beloved "flossing toothbrush" and cult-fave snail essence moisturizer.

    1. A touchscreen mist cleaner, because your laptop, phone, tablet, and car screen all have one thing in common, which is that they are BEGGING you to (gently!!) clean them. They have put up with your grubby post-lunch fingers for FAR TOO LONG!!! The mister itself even doubles as a microfiber cloth to wipe it down streak-free. 

    Reviewer spraying an iPad with a mister and wiping it down
    Reviewer holding small mister next to recently cleaned car screen

    Promising review: "When you think you don’t need it. But TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptop, tablets, and phones! Love it! Highly recommend this product!" —Laura Schlutt 

    Get it from Amazon for $11.98

    2. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Get a two-pack from Amazon for $9.90

    3. An undetectable mouse jiggler for folks working at home who need to stay "active" on Gchat, Teams, or Slack and sometimes want to dash out to use the bathroom or walk the dog without doing the whole "BRB, BACK IN A BIT!!" song and dance every time they dare to get up from their desk. 

    A mouse on a white oval device that spins it slightly to keep the mouse active
    Reviewer holding up the power button on the device

    Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

    Get it from Amazon for $29.99 (available in eight styles). 

    4. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $15.92

    5. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother. 

    Reviewer with smooth hydrated skin
    Reviewer holding up tin of moisturizer

    To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine. 

    Check out a TikTok of the snail mucin moisturizer in action. 

    Promising review: "I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone) and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is on creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5-10 min the product fully absorbs and you’re all set! I use it after I apply their brand of hyaluronic acid." —May

    Get it from Amazon for $19.20

    6. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. 

    Model using a purple cloud shaped knife to open a package
    Set of cloud knives in various pastel colors
    Amazon

    Check out a TikTok of the cloud knife in action. 

    Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

    Get a set of six from Amazon for $7.45

    7. A set of cult-favorite, suuuuuper soft microfiber bed sheets that are the ultimate All Seasons Investment. These lightweight, moisture-resistant sheets are designed to be super breathable in the heat and cozy in the cold. Tons of reviewers loved their sets so much they immediately came back for more! 

    The white sheets on a bed
    close up of a white sheet showing microfibers

    Danjor Linens is a small business that specializes in bedding products for home and dorm use. 

    Promising review: "I sleep extremely hot. I always have issues with sheets and blankets, but with these sheets I sleep cool. I have a very thick memory foam mattress and it fit perfectly. They are so super soft, I truly love them. I noticed that when I washed them they got softer. I personally don’t use fabric softeners or bleach. I have used them for about a month now I am definitely going buy more." —Mel

    Get it from Amazon for $23.75+ (available in sizes Twin–California King and nine colors). 

    8. Plus a "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time. 

    A package with a rolled up pillow and separate memory foam that can be added to the pillow
    The white pillow fluffed up with a dog sleeping on it

    Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

    Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

    Get it from Amazon for $72+ (available in two sizes and three shapes). 

    9. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $11.88

    10. A portable car vacuum that lets you explore the great outdoors or enjoy a particularly messy snack without sitting in the evidence until the next time you do a deep car clean. With this easy peasy gadget, you can scoop it all up and leave your interiors looking brand spanking new. 

    Small handheld black vacuum in a reviewer's hand
    before and after images of a messy sandy car interior vacuumed clean again

    Promising review: "This was the perfect solution for a busy mom as myself. I have three little ones and every day there is a mess of some sort in the backseat. It saves time and money to not have to go to a carwash place and keep feeding the machine. It’s simple to use and a great size. Wish the suction was a little better but for the price and quality I can’t complain. It’s a must!" —Amazon Customer

    Get it from Amazon for $31.88+ (available in four colors).

    11. A buildable Glimmer Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. 

    Reviewer with pink lip stain
    The clear glittery lipstick in its case

    Check out a TikTok of the Glimmer Glow lipstick in action. 

    Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

    Get it from Amazon for $3.99

    12. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $9.99

    13. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real." 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and was extremely hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." —patrick hauk

    Get it from Amazon for $4.99.

    14. A handy dandy dual-sided deshedding brush for thinning and shedding pet hair off of especially fuzzy cats and dogs. This pain-free brush not only removes excess fur, but helps demat and detangle pet hair, so your (slightly less) furry friend can be as comfy as possible. 

    Reviewer using small handheld comb to brush fur out of a dog's coat
    Dog next to a pile of fur

    Promising review: "I watched the Facebook and TikTok videos and decided to take a gamble. I have a German Shepard that sheds boatloads daily and thought this might help. I was not disappointed. Brushed my dog on the back porch and had enough floof come off that I could make three more dogs. When using this, it seems at first like it's yanking the dogs coat off, but my dog liked it and wasn't experiencing discomfort. For this to work, you need to brush vigorously minding any area sensitive areas on your puppers." —Rescue2inVB

    Get it from Amazon for $15.77+ (available in four colors). 

    15. A pair of wireless sleep headphones to play white noise or the music of your choice in a comfy headband so you can enjoy the calm of it all night long. Reviewers also swear by this for meditation and outdoor workouts in the cold! 

    A model sleeping with the headphone band around her ears
    Amazon

    Promising review: "I saw these on TikTok and since I have so much trouble finding quality headphones I decided to try them. I’m very happy with the sound quality and comfort of these. I’m able to fall asleep to my music or podcast without having to limit myself to sleeping on my back or losing an ear bud in my bed in the middle of the night. It makes working out easier as well. The value is worth the quality. I would recommend." —Thunder Muffin

    Get it from Amazon for $19.99 (available in nine colors). 

    16. A seamless Skims-esque bodysuit that is (gasp!!) comfortable for long day wear, and way more affordable to boot. This makes for an excellent staple piece to dress up, down, and arouuuunnddd towwnnn, especially in the summer heat. 

    Reviewer wearing strappy black bodysuit tucked into a high waisted skirt
    Reviewer showing close up of black suit tucked into a high waisted jean

    Promising review: "Obsessed! Finally got the TikTok body suit! I’m obsessed, it fits like a glove but isn’t cutting of my ability to breathe or stuff my face with food. The fabric is so comfortable! BUY IT!" —Kenley

    Get it from Amazon for $37.99+ (available in nine colors and women's sizes XS–5XL). 

    17. A popular foot exfoliant peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet. 

    Reviewer foot with peeling skin
    Reviewer foot with skin peeled from it

    Promising review: "I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed and the results are amazing. Twenty-four hours after I soaked my feet in the plastic bag, nothing happened. Then 48 hours later it started working. Seventy-two hours and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. The shedding lasts for a few days. Results are incredible. Will use this again!"Vanessa

    Get it from Amazon for $17.69 (available in four styles). 

    18. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. 

    a reviewer with the pore filler on half their face showing how it blurs large pores
    a different reviewer holding the stick

    Check out a TikTok of the Nyx Pore Filler in action.  

    Promising review: "Great product. I have tried more expensive products and have discovered that NYX pore filler is as good as the $40 products. It leaves a smooth matte finish." —Amazon Customer

    Get it from Amazon for $9.97

    19. A vacuum-free space-saving compression bag so easy to use that all you have to do is stick your clothes inside, zip up the bag, roll the bag, and watch all the excess air get squished out of them until your clothes magically shrink. Yes, maybe it's only a weekend trip, but some of us need OPTIONS!! 

    A suitcase spilling over with clothes
    The clothes packed neatly in compression bags to fit in the suitcase
    Emma Lord/BuzzFeed

    HELLO, I AM OBSESSED WITH THESE. Despite all the rave reviews I was definitely skeptical of space-saving bags that didn't require a vacuum, and even as they were actively squishing my clothes into oblivion I still couldn't quite believe it. I had easily two suitcases worth of clothes I wanted to pack for a three-week trip to London, and I managed to neatly pack the entirety of my wardrobe in one roller carry-on bag. Truly all I had to do was put my clothes in the bag, push them to the bottom, and then sit on it to get the air out before sealing it up. I had tons of extra bags and make a habit of taking them with me in case other people joining me on trips need them to be able to pack souvenirs on the way home. I'm never taking a long trip without these again — these are worth every damn penny. 

    Get a set of eight from Amazon for $15.97

    20. A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds and residue that are *definitely* affecting the taste of your coffee, even if you haven't noticed over time.

    Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

    Get a set of six from Amazon for $9.95.

    21. A set of silicone "EarPlanes" designed with a twist-on structure to help relieve pressure that hurts your ears during altitude changes during landing and takeoff. Reviewers also swear by these for driving through altitude changes in the mountains and for helping with sinus pressure pain! 

    reviewer pic on an airplane with the earplugs in
    Reviewer holding case with small blue spiraling earplugs

    Promising review: "This product has changed my life. I travel fairly frequently and always have issues with ear pressure on the plane. My ears will be clogged up, and it is painful to swallow for a day or two after short-distance flights. But now, I use these and fly incident-free. You are supposed to insert them before the plane takes off and then before landing. I have found that it works best if I leave them in the entire flight from before takeoff until landing, but they work almost as well if you take them out once you reach cruising altitude." —Thomasina

    Get a pack of one from Amazon for $6.99.

    22. A bottle of Angry Orange pet odor eliminator that's working OVERTIME — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit. 

    reviewer photo of dog next to bottle of the cleaner
    before and after image of a pet stain removed from a carpet

    Angry Orange is a small business that specializes in home cleaning products. 

    Check out a TikTok of Angry Orange in action. 

    Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards." —Amazon Customer

    Get it from Amazon for $15.78 (available in four sizes).

    23. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blend-able the colors are, and how soft and dewy the effect is on their skin. 

    Reviewer holding the pink applicator for the blush and wearing it
    Reviewer in the reddish tone of blush

    Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and a smooth application on the skin! It is a great [alternative] for the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal

    Get it from Amazon for $6.99 (available in 12 shades and in sets). 

    24. A cult-fave exfoliating coffee face scrub reviewers with oily and combination skin *swear* by to help tackle blackheads, whiteheads, and acne. This herbal blend of rosemary, thyme, petitgrain, tea tree essential oils, and Arabica coffee grounds has got your back — and by back, I mean your face. 

    Model holding tin of face scrub
    Reviewer before and after image with acne lessened after using the face scrub
    Goodful

    Promising review: "Love the smell and how it makes my face feel and look after use. My face feels smooth and moisturized. And it is really great that the product is made of repurposed coffee so it's not only amazing for my skin but also good for the environment. Love love love this product and will keep buying again and again." —Kadri J. 

    Get it our Goodful shop for $22

    25. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

    A dirty shower with a yellow floor
    The shower floor all clean

    Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

    Get it from Amazon for $20.98

    26. A reusable microfiber Swiffer mop pad that reviewers love not only because it's ready for action again right after a wash cycle, but because it picks up a *ton* more dirt, gunk, and debris than the disposable mops do. Your kitchen floor is finally gonna shine ✨.

    Turbo Mops is a small business that specializes in eco-friendly cleaning products. 

    Promising review: "If you have a Swiffer Wet Jet and are tired of having to buy those mop pads I would 10000x recommend these. All you do is stick it to the bottom of your mop like you would a mop pad and mop like normal. It stays on great and even picks up crumbs better than the store bought mop pads. Once you’re done you just throw it in the wash and it’s good as new. I’m not sure if you’re supposed to dry them, but I do and they come out just fine! I love these!!" —Kate

    Get a two-pack from Amazon for $8.27 (available in multipacks). 

    Psst — if you don't already have one, you can get a standard Swiffer on Amazon for $18.44

    27. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.12.

    28. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $12.43

    29. Emergency Stain Rescue Stain Remover, an all-purpose cleaning spray that's really out here doing the *most* — you can use this on carpet, upholstery, or clothes to help banish both new stains and old ones. This stuff can tackle anything from ketchup to blood to paint to coffee to caked-on deodorant stains. 

    reviewer before photo showing a yellow stain on white fabric
    same reviewer's after photo showing the stain gone

    Check out a TikTok of the "Emergency Stain Rescue" in action. 

    The Hate Stains Co. is a small business that specializes in fast, powerful, and nontoxic stain removing products. 

    Promising review: "I've tried Shout wipes, stain removal pens, and all the other tricks in the book. This removes organic stains from sweat better than anything I've tried thus far. I followed the directions, got the fabric wet, sprayed it on, and left it to chill for an hour. When I came back, I was dumbfounded. I can't believe I didn't have this sooner, I'm about to buy a gallon!" —Mark Bogumil

    Get it from Amazon for $10.75 (also available in packs of two or three, and with on-the-go wipes). 

    30. A cult-favorite ~secret~ popcorn salt anyone in the movie theater industry will tell you is a perfect alternative for that oh-so-savory buttery goodness you love to inhale before the previews begin. Not to be dramatic about popcorn on main, but this stuff is game changing.

    A carton of Flavacol salt
    Reviewer image of buttery popcorn
    Emma Lord/BuzzFeed, www.amazon.com

    Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

    Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." —S Martinez

    Get it from Amazon for $9.60.

    31. An easy-to-use heated beard straightener you simply comb through your beard like a magic wand to groom your beard in a single stroke, no beard oil required. It's made with anti-scalding tech and three different heat levels, so it works with all hair types (and can also double as a hair straightener!). 

    Reviewer with curly beard
    Reviewer with beard straightened by straightener

    It also comes with a wooden comb and a travel bag. 

    Arkam is a small business that specializes in personal care and grooming products. 

    Promising review: "I purchased this item because I have a short/medium beard that’s more often curly than not. Looked at similar items that cost three or four times the price of this one. I have had this comb for a couple of weeks now, and it’s working beautifully. I normally use it to straighten my beard before trimming this making a more even cut. Even if I keep it curly after, the trim just looks better." —Laz

    Get it from Amazon for $23.65 (available in two sets). 

    32. A "nanofoamer" milk frother for the artistically inclined caffeine lovers, so you can unleash your hidden talent for latte art and live your best barista life. Bonus: this creates a velvety, soft "nanofoam" as opposed to the stiffer, thicker foams of other handheld frothers on the market. 

    Small handheld milk foamer next to a prettily patterned foam latte
    Goodful

    Each frother includes a guide an an access code to a master latte art class! 

    Get it from our Goodful shop for $57 (available in rechargeable or battery style).

    33. A convertible standing desk riser because you may not be able to control the figurative ups and downs of your work day, but you sure can control the literal ones. This lets you easily swap between sitting and standing positions depending on the flow of your day (read: how many meetings that could have been emails) so you can always be working as efficiently and comfortably as possible. 

    A white two tiered desk riser holding a keyboard on one shelf and a laptop and monitor on the higher one above it
    The same riser holding up a monitor on a desk in black

    Tech Orbits is a small business that specializes in desk converters and office accessories. 

    Promising review: "I've been looking at these for months and finally decided to buy one. Super happy with my purchase. I didn’t want to replace my entire work desk so I opted for this. The entire unit slides up and down easily. Plenty of room around the monitor for speakers, pens, notes, even a fan. easily assembly. Not too heavy. I’ve really enjoyed being able to stand at my desk. I’ve been struggling with lower back pain and standing more seems to be helping. I find myself wanting to stand more often than I thought." —halaly

    Get it from Amazon for $199.99 (available in three colors and six styles). 

    34. A pack of LeakLocks Toiletry Skins to keep things from going "kaboom!!" in your carryon as soon as you reach altitude. These extend to fit both full-size and travel-size toiletries like shampoo, sunscreen, foundation, or any other liquids you'd rather not find spilled all over your socks and underwear post-flight. 

    Rinseroo is a small business specializing in problem-solving cleaning, pet, and travel products. 

    Promising review: "These covered various sizes of products — hair care, body wash, etc. Nothing leaked out of these whatsoever, even after a lid popped open during a flight. These prevented it from leaking out on the other contents of my luggage. Easy to use. Not flimsy. Very flexible. LOVE THESE!" —TAG

    Get a four-pack from Amazon for $11.99 (also available in an eight-pack). 

    35. A bath pillow and full body mat that laughs in the face of your ordinary teensy bath pillows. Neck support is cute, but full body ridiculous plush comfort?? Is precisely where it's at. Hop in, friend. The wine is poured and that romance novel isn't going to read itself. 

    A white mat laid across a bathtub with a propped up pillow
    the pillow submerged in a full bath

    Bath Haven is a small business specializing in bathroom and personal care products. 

    Promising review: "We just installed a new tub in our master bathroom. The tub has a steeper slope than our previous. So we were looking for a pillow that provided head rest and back support. The Bath Haven pillow indeed provides both and is very comfortable. The linen material is soft and feels great. Definitely worth the price vs cheaper plastic pillows." —Alan Z. 

    Get it from Amazon for $47.02 (available in four styles). 

    36. A hands-free (rotating!) phone mount designed for use on all airlines — not only can you mount it to the tray table of an airplane seat, but to the arm of a chair or any flat surface, so you'll be able to stream content easy as pie wherever you roam. Reviewers have used it on everything from their car dashboards to carry-on handles to office desks to bedside tables. 

    A phone mounted to the back of an airplane tray table using a black clip device
    Same device used to prop a phone up on a flat table surface

    Perilogics is a small business creating hyper-functional tool holsters and bags for carrying your stuff on the go. 

    Promising review: "I bought this nifty gadget about six months ago for a multi-leg, ultra long-haul trip and it more than held up the entire duration. I was able to finagle it to fit the tray tables on different planes and like others, I find the height just nice when clamped onto a stowed tray table. It also works on my roller carry-on handle during layovers." —Earendil

    Get it from Amazon for $12.97.

    37. A foaming garbage disposal cleaner you can plop into your sink, run a little water on, and let its blue magic fizz its way up to the top while clearing out all the gunk from your culinary adventures in one go.

    blue foaming cleanser pushing its way out of the sink drain
    Amazon

    Promising review: "Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance." —Jessica Hamilton

    Get a four-pack from Amazon for $3.78.

    38. A handy pancake batter dispenser and mixer to guarantee you'll get mess-free, beautifully blended, perfectly portioned pancakes every time. The silicone tip is even heat-resistant, so you can get up close and personal with the pan if you wanna flex some pancake art skills. Plus? Cleanup is as easy as shaking soap and water into it. 

    Model pouring pancakes out with handheld bottle-shaped dispenser
    Reviewer pic of small round pancakes on a griddle

    Promising review: "My 8-year-old is a huge fan of making pancakes. He saw this on TikTok and just had to have it. We absolutely love this product!! Easy to clean and use. I love that it’s an all-in-one. No more messy bowls, and he can squeeze out the perfect amount for his pancakes." —Amazon Customer

    Get it from Amazon for $13.35

    39. A game-changing bag hanger magnet so strong that if you listen very quietly you can hear it saying, "Do you even lift, bro??" This handy keychain can magnetize to a car headrest, metal table leg, grocery store cart, or metal bathroom door so your travel bags never have to touch the dirty floor when you're on the move. 

    Small beige round magnet holding a bag up against a metal pole
    Goodful

    Each magnet can hold up to eight pounds!

    Threaded Pair is a Texas-based small business established in 2017 that specializes in handy accessories, cosmetic bags, and patches. 

    Get it from our Goodful shop for $14.99 (originally $24.99; available in four styles). 

    40. An AirPod cleaning pen to gently dig into the nooks and crannies of your charger and speakers to restore your sound quality to top notch again (listen, Taylor Swift did not record the 10-minute version of "All Too Well" for you to disrespect it by blotting it out with too much earwax!!). 

    A dirty
    The pen in action cleaning a small airpod speaker

    Promising review: "Saw these on a TikTok video and took a chance. I ordered three for different family members and boy am I glad I did! This product is fantastic! It does exactly what it says it will do. The brush is phenomenal in cleaning out the little grates on the speakers of my phone and AirPods. There is a picker that you can use to get big chunky ear wax out of your ear pieces and the long skinny wand thing reaches down into my charging case and gets all the junk out of there. This is a win-win-win!" —JMilwaukee

    Get it from Amazon for $5.99+ (available in three colors). 

    41. A compact silicone toilet brush so well-designed that it's like the toilet brush has finally reached its final Pokemon evolution. The flat silicone head is designed to properly scrub not just the interior of the bowl, but the corners in the outer rims, plus the silicone is *way* more hygienic in the long run because it's easier to sanitize. 

    Reviewer holding a flat silicone head gray toilet brush that fits into a white holder
    The brush in its holder sitting on the floor

    Check out a TikTok of the silicone toilet brush in action.

    Bonus: you can either let it sit in the holder on the floor, or mount the holder on the wall or the side of the toilet!  

    Promising review: "Loved it and bought three of them. The design is very cute, compact, and stylish, adding a touch of elegance to my bathroom. The silicone material makes it easy to clean, and I love that it stays dry clean itself through the vent holes the bottom of the holder. The flexible brush reaches all the nooks and crannies with ease, ensuring thorough cleaning." —Anthony Olsen

    Get it from Amazon for $9.59

    42. A cult-favorite ice cream scoop to swear you off all other scoops forever — this professional-grade version is designed with a curve that lets you easily slide through even the most rock hard tubs of ice cream, so you don't have to strain your whole arm chiseling at it like a brick. 

    Reviewer easily scooping ice cream out of the pint
    the ice cream scoop next to a carton of vanilla

    Promising review: "I think I just found the best ice cream scoop ever! I was very surprised when I took it out of the box because it has some weight to it, so I knew right away that it would not break easily. It scoops ice cream beautifully and is dishwasher safe. I am so glad TikTok made me buy this!" —MamaKickAsh

    Get it from Amazon for $11.97+ (available in 12 colors). 

    43. A Silly Poopy's Hide & Seek game, aka any parents' dream — this gizmo keeps kids entertained for hours of fun hiding it all over the house, where it makes little noises to give clues about where to find it. It's basically all the joy of playing hide and seek, except it's the *toy* hiding, not the humans. 

    reviewer holding the rainbow poop toy
    A GIF of the multi-colored plastic Silly Poopy lighting up
    www.amazon.com, John Mihaly / BuzzFeed

    Check out a TikTok of the Silly Poopy in action. 

    Promising review: "Let me tell you that if you want hours of endless fun of hide and go seek without having to hide yourself, this is a must get! When it's hidden it makes various toot noises and says stuff so the kids know if they are close. And when they find it and press the button to do and sing the silly poopy dance ... even you will dance and sing along!!! Doesn't need batteries and come on, it's poop? Who doesn't think poop and toot noises are funny and if they don't they are lying to themselves. A must-have for fun with your kids without barely doing any work!!" —andrea kelli gorman

    Get it from Amazon for $12.99.

    44. A slightly cropped half-zip pullover for the ultimate in cozy Lululemon Scuba vibes. Reviewers love that this has all the comfort of a hoodie but enough structure to it that it's easy to wear for errand running and workouts, too. 

    Reviewer in a yellow hoodie with a half zip
    Reviewer in gray version

    Promising review: "I saw this sweatshirt advertised by an influencer on TikTok. I purchased almost immediately because everyone said it was a good comparison for the Lululemon jacket. I was blown away by the quality of this jacket!! It’s super soft. I purchased a size small and it fit perfectly." —Rebecca Slattery

    Get it from Amazon for $39.99 (available in women's sizes S–XXL and 15 colors). 

    45. A container of Cinnamon Toast Crunch Cinnadust so absurdly delicious that all food will just become a mere canvas for putting Cinnadust on. Reviewers use this on everything from coffee to toast to yogurt to fries to popcorn to sweet potatoes to ice cream to — you know what, I'll let you decide on your cinnajourney for yourself. 

    A jar of cinnadust
    The cinnadust on top of creamy coffee

    Promising review: "Ten out of ten, would order again. Try it on yogurt, ice cream, toast, carrots, and amazingly I saw a TikTok challenge with it on hard boiled eggs. It is stupendous!!!" —ThatGuy

    Get it from Amazon for $3.49

    When you're out walking your dog but your mouse jiggler tells your boss you're elbows deep in an Excel spreadsheet: