We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. An absurdly adorable mushroom kitchen timer so you can go full cottagecore with the aesthetic when you're baking muffins on a cozy Sunday afternoon.
This winds up and times up to 60 minutes, ending in a loud buzzer. Reviewers also use it to help time themselves with work tasks and studying.
Check out a TikTok of the mushroom timer in action.
Promising review: "This is whimsical and fun, my kids love it. I tell them there dinner comes from a fairy mushroom forest. 😋 Works great, keeps my little monsters in line — 'Dad, the mushroom went off.' Love it." —Vik V
Get it from Amazon for $8.95 (available in four base styles).
2. A timelessly chic, conveniently lightweight canvas laptop bag that will become your commuting BFF. This features eight interior pockets to organize your chaotic existence, plus magnetic snap front pocket for easy access to things like keys and work IDs. It also has different carrying options between the sturdy handles and detachable carrying strap.
Promising review: "Okay when I say that this is a sign for you to get this bag, you should TOTALLY GET IT. I stumbled across this girl’s TikTok while searching for an affordable tote while being durable, spacious, and stylish! I am glad I came across this tote. It is perfect for school, and switching it up for work or travel! As an art major with a bunch of sketchbooks and a 16” laptop, I approve!" —Zonna Vu
Get it from Amazon for $29.99+ (available in seven styles).
3. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts.
Check out a TikTok of the cloud knife in action.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $13.99.
4. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go.
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different." —Brent Helm
Get it from Amazon for $7.32.
5. An affordable luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent. I even bought the shampoo and conditioner which I will probably use as more of a body wash and shaving cream but that is how desperate I am to get this scent on me!" —Melissa I.
Get it from Amazon for $19.95+ (available in four sizes, in gift box options, in packs of two, and in a variety of scents).
6. A sleek time-marked water bottle that says "hydration, but make it chic." Reviewers love this bottle not just for the chic frosted, minimalist look, but because it's super lightweight, leakproof, and motivational re: keeping yourself fully watered.
Promising review: "Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look and cleans very easily! The time increments really do motivate, definitely ordering again for myself and gifts. Fast delivery and very nice packaging." —Rosa
Get it from Amazon for $18.99+ (available in two colors and two sizes).
7. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 44 colors).
8. A pair of popular cross-waist leggings heralded as the perfect alternative to the Aerie leggings that went viral on TikTok — reviewers love this version for the streamlined look, the soft four-way stretch, and of course, the hidden pocket in the waistband 👀.
Promising review: "I absolutely love these leggings. As a plus size girl it’s hard to find really nice leggings on Amazon, but these are so great! They did not move much during my work out, they are squat proof, and they are so comfortable. I will order the next pair a size down because they were a little bit more roomy in the waist than I anticipated. Can’t wait to buy more colors!" —Lillian Williams
"I own 10 pairs of just the black leggings by this brand! [Similar to the] Aerie crossovers and Lululemon! So comfortable and fits amazing." —Maria Abramczak
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $19.90 (available in three fit types, women's sizes XS–XL, and dozens of colors).
9. A set of affordable, highly popular wireless Bluetooth earbuds reviewers compare to AirPods, except arguably better — these are completely waterproof (like, you can fully take them in the shower) and come with several silicone earbuds to get the best fit possible.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
Get it from Amazon $24.99+ (available in five colors and in two styles).
10. A marble board wire cheese cutter to serve as half decor, half kitchen tool, and 100% the biggest hit at any wine and cheese night when you let guests slice their own cheese with it.
Check out a TikTok of the cheese slicer in action.
Promising review: "My mother-in-law had purchased one last year and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get togethers with friends and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it's mostly easy to clean. Sometimes cheese gets stuck in the crack but some scrubbing with a small brush usually does the trick." —Jessica
Get it from Amazon for $16.33 (available in three sizes and three colors).
11. A decorative rainbow window film that says "yes, I want my privacy, but I also want to be extremely glamorous about it." Not only does this refract beautiful rainbows in your space, but reviewers mention that it's handy for pet owners whose dogs love to bark at things outside, and that they also used them to outfit the sunroofs of their cars to prevent glare.
Psst — you can read BuzzFeed's review of this decorative window film and for more deets!
Promising review: "I absolutely love this! TikTok made me buy it for my sunroof and I'm so glad I did! It's so beautiful when the sun comes through! And you get so much for the price!! If you're on the fence, buy it!!" —Amazon Customer
Get it from Amazon for $8.99+ (available in 11 sizes)
12. A ridiculously plush blanket reviewers swear compares to the $$$$ Barefoot Dreams version, matching the quality, ridiculous softness, and durability without the big ole yikes of a price tag.
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy
Get it from Amazon for $26.09+ (available in 32 styles and four sizes).
13. A flexible power strip complete with three outlets, two USB ports, and a five-foot extension cable designed so you can fit it into weird nooks and crannies around or under your desk while still being able to plug in bulky chargers.
iJoy is a small business that specializes in headphones and tech accessories.
Promising review: "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourt one. Love this!" —Pond P.
"I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stengar
Get it from Amazon for $17.99 (available in four colors).
14. A portable Bluetooth retro-style keyboard to instantly fashion your tablet into a chic mini laptop when you're on the move. You're about to make a *lot* of friends at Starbucks asking you where you got this little gem.
Promising review: "I've been seeing retro-style typewriter keyboards on TikTok for a while now. I aways thought, 'That looks pretty cool!' Decided to look on here and found this one. I just got it today and so far has been working great! I had no problems connecting the keyboard via Bluetooth, and the clicking of the keys is really nice, one of the reasons why I wanted to get this." —dee
Get it from Amazon for $35.99 (available in 11 colors).
15. A plug-in color-shifting mushroom light for anyone whose little hobbit heart could use an extra dose of cozy in their room. Reviewers swear by this lil bub for navigating their rooms at night!
Check out a TikTok of the mushroom night-light in action.
Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand
Get it from Amazon for $5.99.
16. An investment-worthy MicrowavaBowl designed with habitual leftover reheaters in mind — this ceramic bowl has an elevated center that distributes the heat evenly and quickly, guaranteeing there won't be any cold spots when you dig in to your grub. It's also dishwasher-safe for easy cleanup!
Check out a TikTok of the MicrowavaBowl in action.
Promising review: "These bowls are high quality and very convenient. They heat up food very quickly and evenly, saving you valuable time and energy. Its ability to heat the food and not the bowl itself is very valuable to me. Prior to this purchase, I would have to use a hot bowl holder to avoid burning my fingers. The size of the bowls are perfect for the dishwasher, making them easy to clean and use. I would highly recommend them to friends and family!" —Alana
Get it from Amazon for $27.99.
17. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs.
Check out a TikTok of the Stojo collapsible cup in action.
Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.
Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup." —ViciousCycle
Get it from Amazon for $19.95 (available in six sizes and 24 colors).
18. A satin pillowcase that not only has a cooling effect, but is soft on skin and creates less friction for hair — especially important when cold, dry weather is already making it prone to breakage. Reviewers also swear by these for helping clear up their acne and love how easy these are to wash while still maintaining their quality.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷
Get it from Amazon for $18.99+ (available in two sizes and in 24 styles).
19. A set of TikTok-beloved, high quality checkered cosmetic bags designed to be easy to clean and dirt resistant, making them ideal for travel, work, or the gym. TBH, checkered patterns are having a *moment* right now, so all aboard the aesthetic train!!
20. A teensy mini waffle maker that will churn out adorably sized, perfectly cooked-through waffles in mere minutes. Psst — if you're waffling on the waffles, you can also use it for hash browns, paninis, biscuits, and even (gasp) PIZZA. If you can dream it, you can mini waffle it.
Promising review: "Saw it on TikTok and had to get it! I love waffles but I don't always remember to buy them so I love being able to make them super easily with this mini waffle maker. It's so easy and convenient for me because I didn't want anything that would take up too much time and space. It's perfect. I also used the waffle recipe provided by Dash and its great!" —Ken
Get it from Amazon for $12.99+ (available in 17 colors).
21. A high-ponytail running cap with UPF 50 protection so you can maintain your preferred hairstyle while still keeping the sun and sweat out of your eyes. This particular design even comes with two openings in the back for a high *or* mid pony.
Check out a TikTok of the Vimhue running hats in action.
Vimhue is an Arizona-based, woman-owned small business that specializes in uniquely engineered running hats.
Promising review: "Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it’s summer — really humid and really hot. I walk 3 to 4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it’s super cute!" —mlp06h
Get it from Vimhue on Etsy for $29 (available in 17 colors and multiple styles).
22. A tiny milk frother that makes rich, creamy froths in seconds, because why stop at regular tea and coffee when you can have velvety-soft milk tea and lattes?
Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!" —Denise
Get it from Amazon for $17.99+ (available in 35 styles).
23. A set of pastel matching kitchen utensils because you! deserve!!! the functional kitchen aesthetic of your adorable retro dreams. Not only are these adorable, but reviewers are super impressed by their durability, heat resistance, and how well they hold up in the dishwasher.
Check out a TikTok of the utensil set in action.
Promising review: "Really cute set and the quality is good too, so a win-win for me! It is dishwasher safe. I tried one of the pieces washed in the dishwasher and it came out just fine. For longevity I plan to just hand-wash because I love things in pink! They're heat resistant — I used the spatula to cook bacon and pressed on the pan and nothing bad happened to it. I've had this set for a month now and been using it every day; it still looks as good as new. No burns/melted marks; no discoloration. I have washed it in the dishwasher multiple times and they come out fine. Easy to clean." —Pookie Bear
Get it from Amazon for $19.99+ (available in six colors).
24. A chic minimalist fruit bowl/colander that lets you wash your fruit from the grocery store right in the bowl you're storing it in. Here's to an extremely adorable life hack.
Check out a TikTok of the colander in action.
Promising review: "Absolutely love this fruit bowl! The bottom comes off for drainage and it’s super easy to clean. It looks great on the counter and fits a decent amount of fruit! Great find and I would recommend this product!" —Faith Reviews
Get it from Amazon for $24.99 (available in three colors).
25. A record display shelf so you can properly display all your jams as you listen to them and *truly* curate the cozy aesthetic, plus keep your vinyl rotation organized from day to day.
Check out a TikTok of the record shelf in action.
Record Racks is a Texas-based Etsy shop established in 2015 that specializes in custom record shelves.
Promising review: "Had been wanting to find a record rack to put up whatever I have spinning and this was PERFECT. It was super easy to install and it looks so cute. Shipping was quick too!" —Ashley Davis
Get it from Record Racks on Etsy for $17.99 (available in 14 colors).
26. A set of gorgeous chip-resistant stoneware bowls with slightly uneven edges to truly cater to your sophisticated-yet-cottagecore sensibilities. These are also microwave- and dishwasher-safe to boot, making them quite the kitchen investment.
Check out a TikTok of the bowls in action.
Promising review: "These are awesome! Perfect thickness (not too thin and not too thick). I love the wavy appearance. Matte black has a sort of sheen to it and it's just lovely. These look amazing on my open shelving in my black walnut kitchen. They are LARGE, too. Awesome pasta/salad plates." —C. Mah
Get a set of four from Amazon for $28.95 (available in five colors and sets of four or six).
27. A simply mesmerizing glass essential oil diffuser and humidifier both for the aesthetic and *also* to combat dryness before it does a number on your skin and sinuses. You can even toggle between seven different lights depending on your vibe.
Check out a TikTok of the diffuser in action.
Promising reviews: "It’s beautiful!! Best oil diffuser I’ve ever had. Everyone is asking me where I got it at. Gives off a lot of mist, makes my whole room smell wonderful, and it’s a great conversation piece. Highly recommend it." —Danielle Martinez
Get it from Amazon for $35.97+ (available in four sizes and 23 colors).
28. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese
Get it from Amazon for $5.99+.
29. A set of vintage-inspired glass mugs reviewers love to use for everything from coffee to yogurt parfaits to oatmeal to add a subtle little Great Gatsby-esque touch to their morning routines.
Promising review: "Came straight to Amazon when I saw these beautiful mugs on TikTok. I just had to have them! I’m very picky with mugs, these are perfect for me. Stunning to look at and a pleasure to drink out of. Highly recommend!" —Margarita Harutoonian
Get a set of two from Amazon for $15.99+ (available in seven styles).
30. A daisy-shaped dish brush with a lil' vase holder so cute that, fair warning, you can't use it without accidentally bursting into an iconic Disney princess song. (Dibs on "When Will My Life Begin?" just saying!!)
Check out a TikTok of the flower scrubber in action.
Promising review: "Love having this on my kitchen sink. It’s happy and cute and makes me happy. One leaf did twist off after a few weeks of use but it’s still cute and I could’ve been more careful holding it. Not a super stiff brush but works well for most hand washing and quick rinses. Brush rinses well and food doesn’t get caught in it. I was happy to find it has a hidden scraper edge on top of the brush. Will def buy again when this one gets gross since it brings so much tiny joy into my kitchen." —Hannah Jo Wilson
Get it from Amazon for $13.99 (available in two colors).
31. A U-shaped neckline workout set reviewers love for a unique cut *and* for its performance, praising it for being squat-proof and compressive without being stifling.
Promising review: "LOVE IT. Material is thick and squat-proof. This is one of those 'TikTok made me buy it' purchases 😂. I’m so glad I did. Received tons of compliments. Get it, sister. You will not be disappointed." —Amazon Customer
Get it from Amazon for $35.99+ (available in women's sizes XS–L and 19 colors).
32. A Grosche moka pot so you can enjoy espresso right from ye olde STOVETOP instead of a new-fangled bajillion dollar machine. Now you can make lattes (or just mainline some espresso, you do you) so easily at home that the Starbucks mermaid will quiver beholding your power.
Check a TikTok of the moka pot in action.
Promising review: "Greatest purchase in the last five years!!! I have always been a coffee drinker, but I recently purchased a moka pot to make iced espressos during the summer. Quickly it became an everyday thing! I love this moka pot more than any other item in my kitchen other than my actual coffee pot brewer! It has lasted me two and a half years now without ever giving me a problem. Definitely a customer for life." —A. Arvy
Get it from Amazon for $19.99+ (available in 12 colors and five sizes).
33. A roll of cost-saving reusable microfiber cloths for all of the convenience of reaching for a paper towel with all of the eco-friendliness of, well. NOT doing that. Reviewers especially love how absorbent these are, and how they are delightfully streak-free when cleaning glass. Bonus: These can be washed and reused up to 50 times!
Check out a TikTok of the microfiber cloths in action.
Promising review: "I have this problem where I can never find a clean microfiber towel to clean with when I need one... This solves that issue completely. Initially, I bought this for my car, but I started using it around the house and decided that I need one for the house AND one for the car. The towels are reusable, so you can throw them in the wash once you're done with the initial clean. Having them on a roll really does help me out because I know exactly where my cleaning towels are." —Jenny
Get a roll of 75 cloths from Amazon for $26.99 (available in nine colors).
34. A clever twist-bottom flower vase designed so you can drain water through the base before replacing it, and twist the base off completely to trim the stems so the flowers will last longer. This is truly the Proud Plant Parent flex of the century.
Check out a TikTok of the twist-off vase in action.
Promising review: "Most genius vase. The flowers last so much longer, because you can change the water and snip the stems, to keep bacteria from growing and killing your flowers. It’s also beautiful as a vase itself, super modern and chic." —Eliezer Labkowsky
Get it from Amazon for $29.99+ (available in six colors and two sizes).
35. A dainty auto insurance and registration organizer so you can be like "responsibility, but make it fashion."
Check out a TikTok of the car registration folder in action.
Promising review: "Very sturdy and great quality. Awesome design and plenty of room for all the documents and then some." —Amazon Customer
Get it from Amazon for $16.47 (available in 10 colors).
36. A set of delightfully colorful resistance bands so you can tailor your booty and leg workouts to your exact level of resistance and strength — these come with a light, medium, and heavy resistance band to work abs, glutes, thighs, and calves. (Plus it comes with a booklet to get you started!)
Promising review: "I was pleasantly surprised. I saw this product recommended on TikTok and had to try them. I absolutely love them. They're very durable. Comfortable, and the level of stretch is perfect. I wasn't expecting a storage bag or workout booklet. Would definitely recommend!!" —Josie Chavez
Get it from Amazon for $12.72 (available in three color combos).
37. A nourishing yuzu-scented foaming hand soap that dispenses in your hand in the shape of an actual yuzu flower 😭. You may have seen this gem on TikTok already, but the foam isn't even half the hype — it also smells like a floral daydream.
I've been using this soap on and off for a few years now (I try to preserve it because it makes me feel fancy), and not only is it super hydrating for my hands (lol @ constantly hand washing now and forever!), but the yuzu scent is just calming and lovely. I'm also obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable.
Get it from Amazon for $17.98 (also available in a paw print version!).
Reviews have been edited for length and/or clarity.