We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in two shades).
2. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen. Reviewers also love this for keeping their straws safe from germs out here in the wild, bacterial west.
Check out a TikTok of the straw toppers in action.
Promising review: "So SO CUUUTE! 10/10!! good product and keeps my straw from getting bugs or getting germs on it! plus it’s really cute." —JennA
Get a set of four from Amazon for $6.99.
3. Kahi Wrinkle Bounce Hydrating Multi-Balm, a Korean beauty product you may have already seen taking TikTok by storm — this easy peasy all-in-one moisturizer for your face, lips, eyes, *and* neck is formulated with salmon complex and collagen to help reduce fine lines and boost radiance. Reviewers especially love how instant the hydration feels, and swear by it for that ~glass skin~, "just out of the shower" effect.
Check out a TikTok of the wrinkle balm in action.
Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy
Get it from Amazon for $22.99 (available in five styles).
4. A set of deep set heart-shaped salad plates because sometimes the way to your heart is through a BIG OLE Caesar salad loaded with whatever flavor of crouton Trader Joe's came up with this week.
Promising review: "The quality is amazing. Bright white, ceramic! I loved them so much I ordered another set! Obsessed with them!" —christina lowie
"TikTok made me buy it. I'm gonna replace all of my plates and bowls with these." —Nelson Green
Get a set of two from Amazon for $22.78 (available in three sizes).
5. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $9.99.
6. A set of the brand spanking new lightweight wireless "floating" open-air earbuds designed to settle just over your ear instead of inside it — basically all the convenience and privacy of AirPods, without the discomfort of physically putting them in your ears and worry that they'll fall out. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else — all the promises the new Bose open-air version has, but without the $299 price tag. 😬
Reviewers who run or sweat a lot during workouts especially swear by these, because the flexible ear loops lock them in place!
Check out a TikTok of the open air ear buds in action.
Promising review: "Amazing sound quality! I have owned many headphones and none have been as good as these. There's always the problem with the in-ear ones that they tend to fall off, and the over-ear-ones are just too bulky or hurt to wear for long periods of time. And most importantly being able to wear them not only for audio but for calls too and have a good microphone. These headphones cover all of the above and more. They are lightweight, they don't bother my ears in any way, they don't fall off, they have a good mic, and no sound leaking at all!!!! Best purchase I've done! Now I'm tempted to try other headphones from Tozo." —Cliente de Kindle
Get it from Amazon for $49.99 (clip the $20 off coupon on the product page for this price; available in four colors).
7. Or a pair of delightfully relaxing noise-canceling on-ear headphones for anyone whose dreams of owning AirPods Max do not align with the reality of their bank account — this ultra-lightweight, chic alternative has the same noise-canceling features as the Apple version, lasts for up to five hours on a single charge, and can get a three-hour charge in ten minutes. In other words: if you are a busy, cheap little chaos gremlin but you still want the best in tech, these headphones have your name on 'em.
Note that the the noise-canceling is 95% — ideal for keeping ears out for traffic and kid noises, if need be, but not 100% like the Apple version.
Check out a TikTok of the headphones in action.
Here's what BuzzFeeder Maitland Quitmeyer has to say about these headphones: "I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes."
Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip and adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" —Amazon Customer
Get them from Amazon for $65.99+ (available in silver and black).
8. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits!
Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $11.97.
9. Coco & Eve's Sunless Face Tanning Micromist for a quick ~glowy complexion~ hack without all the hullabaloo of prep that comes with full-body self tans. Bonus — this doubles as self-tanner *and* skincare, because it's formulated with a hydration-boosting antioxidant complex.
After application, you should allow for six hours for the tan to fully develop.
Promising review: "I’m very impressed with this tanner. The fine mist sprays evenly and is effortless to apply. I like to let it soak in for 10 minutes then I’m ready for makeup. This gives a nice glow that looks naturally sunkissed!" —sholiver 2
"I saw a review of this on TikTok but never thought that I would love this product as much as I do. I actually bought another because I can’t get my daughters to stop using it. Smells great, no color transfer on clothing, and goes on perfectly." —Suzette Beristain
Get it from Amazon for $29.
10. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $8.91.
11. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof.
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get a pack of three from Amazon for $14.97.
12. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo.
Checkout a TikTok of the airplane head rest in action.
Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini
Get it from Amazon for $22.99 (available in three colors).
13. Sol de Janeiro's Hair And Body Fragrance Mist, because people are straight up so obsessed with the smell of their cult-fave Bum Bum Cream that they bottled it up for everyday, anytime use. With a delicious "sunshine" and "beachy" smell that reviewers all describe a little differently, it is for sure *the* signature scent of the summer.
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla smelling. Almost like a beachy vibe. I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the band wagon with this one." —Karli Bullins
Get it from Amazon for $24 (available in five other scents).
14. A "Through The Seasons" Reverse Coloring Book, which is a newer edition of the original Reverse Coloring Book that took the internet by storm — reviewers swear by this easy, calming artistic outlet to help ease their anxiety, relieve stress, and unleash their inner creativity without taking up too much brainpower.
For those new to the concept — Instead of adding the color to these, you add the lines to create images within the colors. Sort of like a Rorschach test, but make it whimsical.
Check out a TikTok of the reverse coloring book in action.
Promising review: "Kendra Norton’s beautiful art books, Reverse Coloring books, have changed my world! My whole life I thought I was not creative and therefore had zero artistic ability. Now this has become my favorite form of artistic expression. I turn on music and/or an audiobook and allow myself to go for an adventure outside of my mind, beyond my mind, if you will. This has become my favorite way to process through difficult emotions and experiences I’m working through." —K. DeWitt
Get it from Amazon for $13.46.
(Psst — check out these cult-fave black fine point pens for $9.99 on Amazon for a good doodling option!)
15. CeraVe Resurfacing Retinol Serum to help refine pores and improve your skin texture and tone, particularly from post-acne marks. Reviewers especially love how lightweight and non-greasy it is, and that it plays nice with sensitive skin.
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
"I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly, removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine." —Successful Solo
Get it from Amazon for $15.64.
16. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D.
Get it from Amazon for $20.98+ (available in two scents and two sizes).
17. A Yonanas fruit soft serve maker that magics any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos, no measuring or brain power required. A lot of folks with dietary restrictions swear by this to get their ice cream kicks!
Promising review: "I saw one of these in action at a friend's house like five years ago and thought it was just a made up memory, because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it I immediately went to Amazon and bought it. Literally this was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY
Get it from Amazon for $31.69 (available in six colors).
18. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings
Get it from Amazon for $8.98.
19. A lightweight hybrid backpack, cooler, *and* chair that is doing so much that it's practically eclipsing all your other warm-weather gear. This foldable, insulated gizmo holds food and supplies for everything from long soccer games to hikes to camping, and easily converts into a seat that can hold up to 400 pounds.
Reviewers especially love that it comes in so many colors so family members can each have their own!
Check out a TikTok of the backpack chair in action.
Promising review: "Super recommended! We have only used it a few times, but it has saved my poor legs and our arms from carrying stuff at events. Super lightweight, comfortable to wear, and lots of space. I am a bigger girl and it hold me just fine sitting on it." —Purehoney
Get it from Amazon for $28.98 (available in 11 colors).
20. A Frostbuddy, aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this, and it will keep it so cold that the ice won't melt and dilute your beloved cold brew. It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment!
Frost Buddy is a small business that specializes in universal thermal-controlling drinkware.
Check out a TikTok of the Frostbuddy in action.
It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy.
Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.m. and still have ice in it at 7 p.m. I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too. Overall, awesome product!" —EHW
Get it from Amazon for $39.99 (available in 15 styles).
21. A retractable car charger so you can charge several devices at any time without having to untangle a veritable jungle of wires. This features a retractable iPhone and Type C charging cable, in addition to two extra charging ports, so it is basically the home base for all your travel tech needs.
Check out a TikTok of the car charger in action.
Promising review: "Didn't realize I had so many cables in my car until I put this in. Now I just keep a few wrapped up in the glove box that fit older connections. Great that the cables retract out of the way. Only complaint could be that it is rather large, but it is to be expected with four connections. Little car voltage display is nice to have as well (everyone should have one of these, by the voltage amount it shows if your alternator is working)." —Jaxmoto
Get it from Amazon for $25.99 (also available in a version that *ONLY* has two Apple retractable chargers!).
22. A cult-favorite luxury-scented candle with a throw so satisfying and scent profile so ~mesmerizing~ that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Check out a TikTok of the Lulu Candle in action.
Promising review: "I was staying over at a friend's house and sitting next to her coffee table. She had this candle on the table and even though it wasn't lit I could smell it, and it was so delicious that I instantly went online to find it and bought it for myself! If this came in a perfume I would buy enough to last the rest of my life. I don't know how to even explain the scent but if you are an amber/patchouli/vanilla fan, this is absolutely for you. The jasmine adds an unbelievable freshness without a flowery scent. I even bought the shampoo and conditioner which I will probably use as more of a body wash and shaving cream but that is how desperate I am to get this scent on me!" —Melissa I.
Get it from Amazon for $16.95+ (available in six sizes, in gift box options, in packs of two, and in a variety of scents).
23. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
Check out a TikTok of the dry shampoo in action.
Promising review: "I've had the best results from this dry shampoo than any other. It's a small container, but it lasts a very long time because a little really does go a long way! I also do this the night before so the powder-y look goes away by morning and it's more absorbed, you can also add a light oil to your ends and work it up if it feels too dry. There's no scent either and it is very convenient for travel! This is the only thing that still makes my hair look 'clean' on the no hair wash days!" —Alice
Get it from Amazon for $12.99.
24. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
Get it from Amazon for $13.99.
25. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.05.
26. A "Magic Tap" automatic drink dispenser as the ultimate parent hack — this battery-operated, spillproof system easily slides into jugs of water, milk, and juice in your fridge to make it easy for kids to serve themselves. Essentially it means a whole lot more independence for the kiddos, and a WHOLE lot more convenience for you.
Check out a TikTok of the drink dispenser in action.
Promising review: "Super happy with this purchase. Our two little ones (five and three years old) can now easily fill their own drinks. We also purchased a dual cereal dispenser from Amazon so now the kids can get their own breakfast cereal with milk!" —April M. Ramos
Get it from Amazon for $17.49 (available in four colors and in multipacks).
27. A game-changing deep exfoliating shower glove reviewers swear by for everything from brightening skin to handling keratosis pilaris flare-ups to prepping themselves to get or remove color from spray tans. If you thought your skin was soft before ... BOY HOWDY you're gonna need some moments alone ~feeling yourself~ after you've exfoliated with this.
Dermasuri is a small business that specializes in skincare and personal care products.
To use, soften skin with warm water for five to ten minutes, and then scrub wet *without* the use of soap.
Promising review: "Seriously thought this thing was a hoax and just another TikTok trend. But my jaw hit the floor when I used this and say just how much dead skin and whatever the heck else came off my body with this!! My body feels so fresh and clean after using this product! So easy and so worth it!!" —Lauren
Get it from Amazon for $14.99.
28. An oh-so-sweet hummingbird lamp with three brightness levels and a touch sensor that reviewers love using as a reading light, a wind-down light, or a nursery light. Bonus: it also functions as an aroma diffuser if you add 3–4 drops of essential oil to the top of its head.
Check out a TikTok of the bird night-light in action.
Promising review: "I literally have no idea why I bought this. It was a suggested item and looked interesting so I was like 'lol okay.' I can’t believe how much I like it LOL. It looks and feels much nicer than you’d think and the battery lasts forever. It has three shades of light and it’s extremely bright." —K
Get it from Amazon for $16.99.
29. A cleverly-designed weatherproof hide-a-key rock you can leave by the door — a godsend for anyone who plays "hide and seek" so often with their keys that they're about to make varsity.
Check out a TikTok of the key rock in action.
Promising review: "This fake rock was exactly what I had been hoping to find. It blends in extremely well with the rock from my landscaping, and the key fits inside perfectly. The slide on the bottom was very easy to close as well. I definitely recommend it!" —P Gilroy
Get it from Amazon for $9.99+ (available in four colors).
30. A set of plant-based, unscented insect repellent sprays with a "wallet" shape so they can more easily slide into pants pockets and backpacks without creating unnecessary bulk. These offer up to 14 hours of protection and *don't* leave any kind of sticky residue!
Check out a TikTok of the insect spray.
Stay Away is a small business that specializes in pest-removing and repelling products.
Promising review: "Deet doesn’t work for me, but this does! I’m the person who gets bitten while everyone else is fine. They follow me, and most repellent isn’t very helpful. This worked great! They came near but didn’t bite. The smell isn’t bad either! I didn’t mind it, and my sister has requested some also (she gets bitten even more than I do). I would have preferred a continuous spray nozzle, but I’m very impressed with how well it kept those dang mosquitoes away in Texas! I did sweat a little, and it didn’t change how well it worked." —eve
Get a four-pack from Amazon for $26.99 (also available in other packs).
31. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier against dry spots and irritants. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby
Get it from Amazon for $13.
Psst — reviewers love how beautifully this pairs with Cosrx's lightweight snail mucin repair moisturizer as well!
32. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
"i got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips." —kayla
Get it from Amazon for $4 (available in five flavors).
33. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time-wasting than fancy powders that need a ton of blending work.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $8.90.
34. A hands-free (rotating!) phone mount made for use on all airlines — not only can you mount it to the tray table of an airplane seat, but to the arm of a chair or any flat surface, so you'll be able to stream content easy as pie wherever you roam. Reviewers have used it on everything from their car dashboards to carry-on handles to office desks to bedside tables.
Perilogics is a small business creating hyper-functional tool holsters and bags for carrying your stuff on the go.
Promising review: "I got it, because like most of us, I saw it on TikTok. Wasn't sure if this will be worth the hype, but omg it is so awesome. It will not only be extremely useful on the plane, but when recording content almost anywhere, so now we can carry this little light holder instead of entire tripod. Great purchase. Worth the hype." —Maja
Get it from Amazon for $13.97 (available in three colors and multipacks).
35. A hands-free portable phone charger that sticks right onto your phone plug and chills there so easily that you might forget it's there in the first place. This mini charger is designed to give you one full iPhone battery per charge, making it a lifesaver for busy humans, particularly ones who love traveling.
Check out a TikTok of the charger in action.
Promising review: "I used these several times for the past year, traveling for business and leisure. It is always a challenge to find an outlet at the airport since some airports do not offer a charging station. Using those types can also be a security risk. That's why I love using these portable chargers. They are lightweight and fit in my travel handbag/or small backpack pocket. The portable chargers take about 30–35 minutes to fully charge if dead. Once charged, they charge fast and hold a charge for many hours." —J
Get it from Amazon for $19.99 (available in eight colors and in two-packs).
36. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.
Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige
Get it from Amazon for $14.99+ (available in 12 styles).
37. A set of legging organizing hangers for anyone who owns approximately [number redacted] pairs that are currently tangled in a dresser drawer like a giant athleisure nest. This will not only free up space, but give you easy access so you're not rooting through them for the One Pair That Makes Your Butt Look Good.
Each hanger holds 10 pairs of leggings. Check out a TikTok of the legging organizer hanger in action.
Promising review: "Yes...I have too many clothes. I LOVE my leggings. These saved me soooo much room! Now I have much more space, AND I can see them all easier." —Larry Seymour
Get a pack of two from Amazon for $15.99.
38. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time.
Check out a TikTok of the SneakErasers in action.
Promising review: "I have a couple pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome. " —Spencer
Get a 10-pack from Amazon for $11.99.
39. A painless, mint-flavored teeth-whitening pen you'll see results with from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $14.96.
40. A dark spot-removing soap bar you might want to try if you're someone with sensitive skin or hyperpigmentation — this is formulated not only with hyaluronic acid to protect your skin's moisture barrier but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin.
Promising review: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
Get a two-pack from Amazon for $14.99.
41. A Meridian "Manscape" trimmer that a lot of people don't know is an excellent razor for *anyone* shaving in sensitive areas, since it's mainly marketed toward men. If you're worried about nicks, cuts, ingrown hairs, and razor burn, particularly in your pubic area, this waterproof trimmer is about to be your new favorite gizmo.
Promising review: "I never thought about getting something like this until someone on TikTok was talking about how this changed her life. Literallyyyyy it’s so easy to use, it doesn’t take me an hour to shave anymore, so I save so much time. I hated shaving so much because it took so long and was to tedious but now it’s so easy????? Please buy this thing, it is probably the best thing I’ve purchased on Amazon ever. I’ve never cut myself with it, it’s very simple, just has one button to turn it off and on, and it comes with a charger. Like Y'ALL, it’s so good." —grydneybean
Get it from Amazon for $49.99 (available in three colors).
42. An oral rinse made with a mild mint flavor that packs a powerful punch — this formula fights bad breath for a full 24 hours and can combat those sour, bitter, and metallic tastes you can sometimes get in your mouth.
Promising review: "TikTokers have done it again. This was one of the products on Amazon a person could not live without, stating all-day freshness. It's true, I cannot believe it. The taste isn't strong, it does not burn at all. It keeps my breath smelling fresh all day no matter what I eat. This brand will be a new staple in my bathroom and morning routine." —Zac
Get a pack of two from Amazon for $14.57.
43. Dandylion Clean Paws, a no-rinse, non-irritating paw cleaner that instantly foams up when you press it. Reviewers love that it makes for a fast, easy clean that even finicky pups don't mind, and that all they have to do when they're done is wipe it off the foam with a towel, no water required.
Check out a TikTok of the paw cleaner in action.
Promising review: "Saw this product on TikTok so I had to try it. Love the soft bristles on top. My pup hates getting their paws cleaned and I’ve tried everything from wipes to paw cleaners. These were more comfortable for my pup while allowing for a good clean. I like that you can just use a towel to wipe off. Love that it's unscented and that you can remove the bristles." —Amazon Customer
Get it from Amazon for $18.
Reviews have been edited for length and/or clarity.