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    45 Deeply Helpful TikTok Products You Owe It To Yourself To Buy In 2024

    Toothbrushes without these cleverly designed "flossing bristles" in them are sooooo 2023.

    1. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $9.90

    2. An AirPod cleaning pen to gently dig into the nooks and crannies of your charger and speakers to restore your sound quality to top notch again (listen, Taylor Swift did not record the 10-minute version of "All Too Well" for you to disrespect it by blotting it out with too much earwax!!). 

    A dirty
    The pen in action cleaning a small airpod speaker

    Promising review: "Saw these on a TikTok video and took a chance. I ordered three for different family members and boy am I glad I did! This product is fantastic! It does exactly what it says it will do. The brush is phenomenal in cleaning out the little grates on the speakers of my phone and AirPods. There is a picker that you can use to get big chunky ear wax out of your ear pieces and the long skinny wand thing reaches down into my charging case and gets all the junk out of there. This is a win-win-win!" —JMilwaukee

    Get it from Amazon for $7.99

    3. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

    Get a two-pack from Amazon for $8.91

    4. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.  

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

    Get it from Amazon for $13.99.

    5. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results! 

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $14.58

    6. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother. 

    Reviewer with smooth hydrated skin
    Reviewer holding up tin of moisturizer

    To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine. 

    Check out a TikTok of the snail mucin moisturizer in action. 

    Promising review: "I don’t think I will use anything else! When I tell you this product makes my skin so soft and so even, it’s an understatement! My skin is usually very dry, oily (acne-prone) and super sensitive, so it’s really hard for me to find something that can be hydrating but gentle at the same time. The product itself is on creamy/slime consistency, and sometimes you do have to work it in a little bit to absorb. After about 5-10 min the product fully absorbs and you’re all set! I use it after I apply their brand of hyaluronic acid." —May

    Get it from Amazon for $12.50

    7. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    DrTung's is a US-based small business that specializes in oral care products. 

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these, but here I am, AMAZED!! I recommend it. True game-changer!" —Aliyah Lofton

    Get it from Amazon for $7.38

    8. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.

    A dirty shower with a yellow floor
    The shower floor all clean

    Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, include soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

    Get it from Amazon for $19.99

    9. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5–20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full Elizavecca hair treatment review for more deets!

    Get a bottle from Amazon for $7.99.

    10. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliates pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $11.88

    11. A heated eye massager with so many bells and whistles it is worth the investment and *then* some — not only does it come with five different massage modes and a 15-minute timer, but it has Bluetooth music so you can vibe with your eyes *and* your ears. Reviewers swear by this to help combat eye strain, headaches, puffy under-eye circles, and dry eyes, and insomnia. 

    Promising review: "I saw this product on one of Amazon’s must-have TikTok videos and I knew I had to get it. It was so worth it — even though price may seem higher compared to other sellers, this is for sure a good investment piece. The quality is top notch, the strap that goes around your head is comfortable, and most importantly, the duration of each mode is long enough that it doesn’t interrupt your rest. I work a 12-hour night shift as a nurse and this technology has helped me get through the night easily👍🏽👍🏽👍🏽" —Amazon Customer

    Get it from Amazon for $59.49 (get this price by clipping the 15% off coupon on the product page; available in four colors). 

    12. A popular foot exfoliant peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feet for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet. 

    Reviewer foot with peeling skin
    Reviewer foot with skin peeled from it

    Promising review: "I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed and the results are amazing. Twenty-four hours after I soaked my feet in the plastic bag, nothing happened. Then 48 hours later it started working. Seventy-two hours and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. The shedding lasts for a few days. Results are incredible. Will use this again!"Vanessa

    Get it from Amazon for $18.49 (available in four styles). 

    13. An undetectable mouse jiggler for folks working at home who need to stay "active" on Gchat, Teams, or Slack and sometimes want to dash out to use the bathroom or walk the dog without doing the whole "BRB, BACK IN A BIT!!" song and dance every time they dare to get up from their desk. 

    A mouse on a white oval device that spins it slightly to keep the mouse active
    Reviewer holding up the power button on the device

    Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

    Get it from Amazon for $24.99 (available in eight styles). 

    14. An Orolay jacket, aka *the* Amazon coat, complete with fleece-lined hood, duck-down, and a snug warmth that is truly UNPARALLELED when it comes to facing the elements. You may have noticed a lot of people wearing over the past few years, and it truly lives up to its cozy hype. I can speak from experience when I say once one person gets it, the whole friend group wants to get on board.

    BuzzFeed editor in the coat
    Green down coat with lots of pockets and hood
    Emma Lord/BuzzFeed, Amazon

    TBH, it is the warmest, most functional coat I've ever owned. It's like being snuggled everywhere you go?? A gift that will just keep on giving and giving. Also the POCKETS ON THIS THING. I genuinely feel like a one-woman clown car pulling out all the things I've snuck in there. I don't use a purse in the winter, everything just very snugly and securely fits in one of the zippered pockets (and the side pockets are SO warm for your hands). 

    Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!

    Promising review: "I ordered this for my Scotland winter trip after seeing it on TikTok and I have to say it lived up to the hype. It kept me toasty warm and dry. Plus, I LOVED all of the pockets...so many pockets!! I was able to carry my phone, a charging brick, hat, gloves, cell phone and credit cards/money with room to spare. It's also really easy to adjust the fit with the side zippers and snaps on the front. One of the best buys I've ever made on Amazon!!" —Staci B

    Get it from Amazon for $151.99+ (available in women's sizes XXS–5XL and 13 colors). 

    15. A rechargeable magnetic phone charger/hand warmer set — like, honestly I'm a little in love with how clever and CUTE this is? The two pieces magnetize together to warm your hands or separate to put one in each pocket, and you can *also* use those same two pieces to charge two phones at once. Basically a must-have for anyone going on couple adventures. 

    Reviewer dividing up two pieces of a small square hand warmer and pressing the control buttons
    Reviewer holding the pieces together and divvied up on a gray model

    Check out a TikTok of the hand warmer/phone charger in action. 

    It has four warmth settings, so you can pick one that's perfect for the conditions too! 

    I have been using these for two winters now, and once it hits November I simply never leave the house without them. They heat up instantly, and unlike bulkier hand warmers, slide easily and subtly into any of my jacket pockets. They fit neatly in the palm of my hand, and the warmth radiates and genuinely makes a difference in regulating my entire body (I am a big BIG baby about the cold). The heat settings are super easy to change, they recharge efficiently within an hour, and I always feel like a handy little wizard when I can pull them out in a pinch if a friend's phone is dying and they need some extra charge to keep it alive. I cannot recommend them enough! 

    Get it from Amazon for $35.99+ (clip the 10% off coupon on the product page for this price; available in seven colors). 

    16. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. 

    Model using a purple cloud shaped knife to open a package
    Set of cloud knives in various pastel colors
    Amazon

    Check out a TikTok of the cloud knife in action. 

    Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

    Get a set of six from Amazon for $12.99

    17. A bottle of Angry Orange pet odor eliminator that's working OVERTIME — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit. 

    reviewer photo of dog next to bottle of the cleaner
    before and after image of a pet stain removed from a carpet

    Angry Orange is a small business that specializes in home cleaning products. 

    Check out a TikTok of Angry Orange in action. 

    Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards." —Amazon Customer

    Get it from Amazon for $17.99 (available in three sizes).

    18. makeup setting spray with a matte finish to lock your look in place in just a few seconds, even on days when the sun is trying to melt you like a Popsicle.

    A model spraying the setting spray on their face, which has colorful makeup on it
    Amazon

    Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.

    "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary 

    Get it from Amazon for $9.49+ (available in three styles).

    19. A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is summer humidity, this little bottle is about to be your secret weapon. Bonus: you only have to spray it once every three shampoos for it to work, so it'll last you a *long* time. 

    Reviewer with straight frizz-free blown out hair
    Reviewer holding metallic bottle

    Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. 

    Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —Amazon Customer

    Get it from Amazon for $28

    20. A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it'll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked-over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!

    Reviewer using it to clear up hard water stains in tub
    A customer review before and after photo showing the results of using The Pink Stuff on their stovetop

    A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

    Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT

    Get it from Amazon for $5.97.

    21. A trio of hydrating lip sleeping masks for three Laneige-like lip masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous during this dry skin-inducing winter. 

    reviewer holding small pomegranate lip mask
    reviewer with moist lips

    Promising review: "Definitely fell into the TikTok trend. This product makes my lips so moist and soft. The flavor is amazing as well. I will be ordering more for sure!!" —Jennifer Vandergriff

    Get it from Amazon for $9.90 (available in four combos). 

    22. A portable car vacuum that lets you explore the great outdoors or enjoy a particularly messy snack without sitting in the evidence until the next time you do a deep car clean. With this easy peasy gadget, you can scoop it all up and leave your interiors looking brand spanking new. 

    Small handheld black vacuum in a reviewer's hand
    before and after images of a messy sandy car interior vacuumed clean again

    Promising review: "This was the perfect solution for a busy mom as myself. I have three little ones and every day there is a mess of some sort in the backseat. It saves time and money to not have to go to a carwash place and keep feeding the machine. It’s simple to use and a great size. Wish the suction was a little better but for the price and quality I can’t complain. It’s a must!" —Amazon Customer

    "TikTok made me buy it. I NEVER leave reviews buttt I was surprised at how well and powerful this vacuum was! And it wasn’t loud. 10 out of 10 recommended. Go buy it and try it for yourself." —Jessica D. Williams

    Get it from Amazon for $32+ (available in four styles).

    23. bagless, touchless stationary vacuum to suck the gunk on your floors right up instead of wrangling with a dustpan full of hair clumps that keep falling out or a heavy vacuum cleaner. Why lug a vacuum around when you can get the job done with a lightweight broom instead? 

    the gray and black bagless, touchless vacuum on a tiled floor next to broom
    GIF of reviewer sweeping dust into bagless vacuum

    EyeVac is a small business that specializes in vacuums for home and commercial use. 

    Promising review: "Saw it on TikTok and knew I had to have one. I hate cleaning but get annoyed with the clumps of dog hair and bits of things on my kitchen floor. I usually just vacuum my tile with the vacuum which is a pain. This thing is so easy to just sweet things into and it sucks them right up. Sure, it's more expensive than my actual vacuum, but I've only had it three days and have used it two times." —Amazon Customer

    Get it from Amazon for $149 (available in eight colors).

    24. A rapid cold brew maker that makes a whopping 40 ounces of ice-cold goodness in under *nine minutes* — a far cry from the overnight process it takes to make it with a cold brew pitcher. You can even choose from three different strength settings, depending on whether your tiredness level is "itty bitty little yawn" or "I am going to nap on the floor if someone does not put caffeine in my veins immediately." 

    Check out a TikTok of the rapid cold brew maker in action. 

    Promising review: "I like cold brew year-round, which may be my favorite method/machine yet! It’s so easy to assemble, use, and clean. In about 15 minutes, I was impressed with how rich and bold the brew was, with no grounds like others I’ve tried. It looks great on my kitchen counter. It’s lightweight and stable with the base suction cups. It makes a little noise but much less than I expected (and less than my Nespresso machine)." —Liz

    Get it from Amazon for $149.99

    25. A set of rechargeable emergency LED bulbs for anyone whose power grid sees a storm and immediately PEACES out. These attach to any bulb fixture and stay lit for three to four hours so you can still have "regular" stable light instead of just wielding a flashlight all over the place. (That said, it is also portable if you want to move around with it!) 

    Reviewer holding lit portable lightbulb upside down
    Lightbulb installed in a lamp, lighting it up

    Promising review: "These little guys are so bright!! Got these on a whim after seeing it on a TikTok. These are super bright and charge when the light is turned on. These are worth the price." —Reid524

    Get a two-pack from Amazon for $17.99 (available in three styles and multipacks). 

    26. "Bacon Bin" so all the grease left over from your bacon has a home (read: does not clog your unsuspecting sink). Then you can easily store it in the fridge to cook with later, whether you're frying up bacon-greased veggies, burgers, or even (be still my baconified heart) grilled cheeeeeese. 

    bacon grease being poured into the red bacon bin, which is next to a plate of bacon
    Amazon

    Check out a TikTok of the bacon bin in action. 

    Talisman Designs is a small business that specializes in at-home cooking and entertaining products. 

    Promising review: "This thing is awesome. Big enough to hold plenty of grease without taking up a ton of space. I keep mine in the butter compartment of my fridge next to the butter. I poured the grease right from the pan, still very hot right into it, and popped the lid on and put it in the fridge. Next time I needed some grease, I scooped some out with a spoon, no muss no fuss. Much better than the glass jar I was using. My only warning is if you get it out when people are visiting keep an eye on it. It's so cute and so good at its job everyone will want one." —John Dollard

    Get it from Amazon for $15.99.

    27. A set of legging organizing hangers for anyone who owns approximately [number redacted] pairs that are currently tangled in a dresser drawer like a giant athleisure nest. This will not only free up space, but give you easy access so you're not rooting through them for the One Pair That Makes Your Butt Look Good. 

    A curved hanger with ten clips hanging from it, each of which has a pair of leggings hanging from it
    Two hangers full of leggings back to back

    Each hanger holds 10 pairs of leggings. Check out a TikTok of the legging organizer hanger in action.

    Promising review: "Yes...I have too many clothes. I LOVE my leggings. These saved me soooo much room! Now I have much more space, AND I can see them all easier." —Larry Seymour

    Get a pack of two from Amazon for $16.99

    28. A 3-in-1 foldable magnetic wireless charger you'll honestly be mad you didn't know about before now?? It folds out from a small square into a rectangular charging pad with a spot for your iPhone, AirPods, *and* Apple Watch to charge all at the same time. Travelers and busy humans swear by it alike, because it saves soooo much space in their bags. 

    The white charger pad laid out to charge a phone, watch, and AirPods
    Reviewer pulling out the black version from its compact size all the way out to the three-part mat

    Check out a TikTok of the foldable 3-in-1 charger in action. 

    Promising review: "I use this product to charge my iPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers. I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn't fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!" —SBREDDY

    Get it from Amazon for $33.99 (available in six colors). 

    29. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

    Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

    Get a two-pack from Amazon for $15.95 (clip the $3 off coupon on the product page for this price). 

    30. A "Bread Buddy" dispenser to keep sandwich bread fresh by ensuring it stays *way* more airtight than it does in just the bag alone, and also lets you use the bread bag in a clever way to dispense slices one by one. Tons of reviewers are noting how much longer their bread stays fresh. (And how much easier it is to store without worrying about it getting smushed!)

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Buddeez is a family-owned, Missouri-based small business that specializes in unique household products. 

    Check out a TikTok of the Buddeez sandwich bread dispenser in action. 

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $12.49

    31. A small compost bin/trash can perfect for small spaces or ambitious cooks — it hooks easily to the inside or outside of a cabinet door for easy access, and the lid is designed so you can either lift the top off, or slide it out to keep it open. 

    small gray trash can installed on the inside of a cabinet
    The white version with the lid moved to expose the top of the trash can

    Promising review: "So I saw this tiny trash can on TikTok, and I was moving into a tiny studio apartment and thought this would be perfect. Turns out it's one of the best things I've ever bought. I installed mine with the over-the-cabinet hooks (also comes with adhesive stickers) on my kitchen island, and it is so convenient I can't even express with words. The lid is on this nifty hinge so you can open it by flipping the lid up, or by sliding it forward and it folds down out of the way. I usually keep it open while I'm cooking but I can close it super quickly if I see the dog coming. There is a little pull tab for easy opening. It is so easy to use and easy to clean. It's also so cute!" —Ginger

    Get it from Amazon for $21.99 (available in three colors). 

    32. A set of Sea Bands, which target an acupressure point on your wrists meant to help reduce nausea — a must-have for anyone who gets motion sick on long car rides, cruises, buses, and trains. 

    Check out a TikTok of the Sea Bands in action. 

    Promising review: "These were awesome! My entire family suffers from motion sickness, especially carsickness. My little one gets sick in the car on a regular car ride through the city. So I knew that a long road trip was going to be a disaster. I was amazed at how well these bands worked for everyone! Not one single person complained about being sick for 12 hours in the car. I have suffered for decades and now I know better. I will never travel without mine again!" —1SmartCookie

    Get a set of two from Amazon for $8.42.

    33. A cleverly-designed weatherproof hide-a-key rock you can leave by the door — a godsend for anyone who plays "hide and seek" so often with their keys that they're about to make varsity. 

    Small rock with a hidden comparment at the bottom for a key
    The rock hidden among other rocks

    Check out a TikTok of the key rock in action. 

    Promising review: "This fake rock was exactly what I had been hoping to find. It blends in extremely well with the rock from my landscaping, and the key fits inside perfectly. The slide on the bottom was very easy to close as well. I definitely recommend it!" —P Gilroy

    Get it from Amazon for $8.99 (available in four colors). 

    34. A slim organizer tray for your cutlery to save you so much drawer space that you'll feel like you just opened an extra pocket in the time-space-fork continuum. No more jamming the messy drawer shut and praying it stays that way, y'all!

    Here's what BuzzFeeder Chelsea Stuart has to say about it: "I'm a little embarrassed about how often I think about it. For the first week we owned it, my boyfriend and I both commented daily on what a smart design it is, how much room it freed up in our drawer, and how we wished we knew about it sooner. If you — like me — are at that stage in your late 20s where practical, problem-solving products put a ridiculously wide smile on your face, I'm sure you'll love it." 

    Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife a spoon a fork!" —Haley Lutz

    Get it from Amazon for $8.79

    35. A foaming garbage disposal cleaner you can plop into your sink, run a little water on, and let its blue magic fizz its way up to the top while clearing out all the gunk from your culinary adventures in one go.

    blue foaming cleanser pushing its way out of the sink drain
    Amazon

    Promising review: "Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance." —Jessica Hamilton

    Get a four-pack from Amazon for $3.78.

    36. A magnetic microwave cover perfect for anyone whose Panera soup obsession is a little *too* well documented over every surface inside of their microwave. This conveniently sticks to the top of your microwave so you can pop it right off whenever you're looking to tear up some broccoli cheddar on a wild Tuesday night. 

    Check out a TikTok of the microwave cover in action. 

    Promising review: "If you live in a small space like I do, this will seriously change your life. No longer do I have to struggle to find somewhere to put my cover if I'm heating up a cup of coffee. Just attach it to the roof of your microwave. Hopefully, you have a flat surface; check before you buy. There is a slight learning curve as to where to put it or the force or lack thereof needed, but after a couple of times it's second nature. Love, love, love this product. I'm probably going to get some for Christmas presents next year, it's one of those items that you wouldn't necessarily buy for yourself but it will change your life." —Rachel

    Get it from Amazon for $24.95

    37. A compact silicone toilet brush so well-designed that it's like the toilet brush has finally reached its final Pokemon evolution. The flat silicone head is designed to properly scrub not just the interior of the bowl, but the corners in the outer rims, plus the silicone is *way* more hygienic in the long run because it's easier to sanitize. 

    Reviewer holding a flat silicone head gray toilet brush that fits into a white holder
    The brush in its holder sitting on the floor

    Check out a TikTok of the silicone toilet brush in action.

    Bonus: you can either let it sit in the holder on the floor, or mount the holder on the wall or the side of the toilet!  

    Promising review: "Loved it and bought three of them. The design is very cute, compact, and stylish, adding a touch of elegance to my bathroom. The silicone material makes it easy to clean, and I love that it stays dry clean itself through the vent holes the bottom of the holder. The flexible brush reaches all the nooks and crannies with ease, ensuring thorough cleaning." —Anthony Olsen

    Get it from Amazon for $11.99

    38. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! 

    Check out a TikTok of the curl spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $8.26.

    39. A set of Bottle Bright tablets so you can banish all the sludge caked on your automatic kettle, coffee maker, or favorite ceramic mugs before you have to buy replacements. 

    Promising review: "Saw this on TikTok and gave it a try. May I say the results were golden! My husband uses the same Yeti everyday for coffee and the inside was stained pretty bad. I put this tablet in, gave it a wash and it looks brand new!!!!!!! Also took away that coffee smell!" —Kelsey

    Get a set of 12 from Amazon for $8.

    40. A fast-acting ChomChom pet hair remover roller that is deeply beloved by pet owners — it's like a sticky lint roller, but specifically designed to pick up pet hair. It not only locks it in, but also stashes it inside the roller itself so you don't end up making matters worse by just shoving the hair around (instead of getting rid of it properly). 

    GIF of reviewer using the chom chom roller to remove fur from a couch
    reviewer image of a chom chom roller open to reveal all the collected pet hair inside

    Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. My mother picked up something from a competitor and it did not clean up the hair as well as this did. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product." —Connie

    Get it from Amazon for $24.99.

    41. A SwitchBot Smart Switch Button Pusher to turn virtually *any* device with a press-able "on/off" switch into smart tech in an instant. Once you adjust the device over the button — be it a light switch, a switch to turn on your kettle, or a switch to turn on a fan — you can ask Alexa or Google Home to turn it off or on, or control it via an app on your phone. 

    the white square shaped SwitchBot on a lightswitch, fan, and computer
    The black version on a coffee machine button

    Reviewers love this because it doesn't require you to "smart enable" other parts of your home. It's also a great way to turn on your kettle or coffee brewer from the other room so it's ready for you when you get out of bed! 

    Promising review: "This is exactly what I was looking for and had no idea it existed until I saw someone mention it on TikTok! Our front walkway gets pretty dark at night, and I was frustrated with trying to remember to turn on the light every evening and off every morning. I looked into those light sensors you can plug in, but our front porch light is under an awning with enough shade that it would have kept the light on 24/7. This little Switchbot solved the problem. I applied it to the indoor light switch and set the time on my phone. It has worked perfectly ever since." —Alecia McLochlin

    Get it from Amazon for $29.99 (available in white and black). 

    42. A dishwasher magnet so nobody ever has to do the awkward guessing game of "what is the current status of this plate I want to eat off of" (or worse, nobody accidentally puts a bunch of dirty dishes away 😬).

    A person toggling between
    The magnets
    Sally Elshorafa/BuzzFeed, Amazon

    Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington

    Get it from Amazon for $7.99 (available in five styles). 

    43. A rectangular Lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version. This features 360 degree rotation so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!! 

    Condiments propped on a clear plastic turning tray installed in a fridge
    A model spinning the tray 360 degrees around in a fridge to show all the condiments on it

    Check out a TikTok of the rectangular Lazy Susan in action. 

    Promising review: "Wow! I love this turntable organizer! I can fit so many items on it, and because of that, I now have so much more space on the door shelves. With this organizer, I will have easy access to all of those extra items that just don't have their own space. Now they do have a place to go! I would highly recommend this product to everyone who wants to feel more organized and doesn't want to lose items in their fridge." —Amazon Customer 

    Get it from Amazon for $19.99

    44. A lil' telescoping car rearview mirror squeegee you'll be *very* glad you invested in when your mirrors are collecting condensation from the ever-changing temperatures. This is a much more effective (and cuter!!) option than using your poor coat sleeve, who never asked for the burden of this responsibility. 

    Model using pink small squeegee with handle ot clean off a mirror
    Reviewer using extended handle to clean rearview mirror from the inside of their car

    Bonus: With the extendable handle, you can do both mirrors from the driver's seat of the car! 

    Check out a TikTok of the car squeegee in action. 

    Promising review: "I saw this on a TikTok and had to try it, and I will say, I use it at least once or twice a week! In the mornings on the way to work, if it's dewy outside or already humid when I leave, it works great. Simple little tool, but for the price point, I say why not?!" —Samuel W. 

    Get it from Amazon for $7.99 (available in nine styles and in two-packs)

    45. A laser hair removal system with cooling technology that makes for the *ultimate* money-saving hack — use this gizmo to painlessly, gently, PERMANENTLY remove hair from any area in your human form, from your upper lip area to that ~sensitive~ area, in just eight weeks. Compared to the thousands of bucks it costs to get it done professionally, this is a steal and a half.

    hand holding the small handheld pink and white device
    reviewer's hairless arm

    Check out a TikTok of the laser hair remover in action.  

    Promising review: "I bought this specifically for my bikini area. I have only used this product on that area. I am now in my eighth week, and there is hardly any hair left. I am honestly shocked. I was, of course, hoping it would work when I bought it, but honestly was pretty skeptical. It did take twice a week for all of eight weeks but it did work. The hair in your bikini area is the most coarse and therefore, I thought it would take longer but it has gotten rid of almost all the hair. I can’t imagine how well it will work in other areas where the hair isn’t as thick or course. Would definitely purchase again and recommend." —strawn

    Get it from Amazon $78.99+ (available in two colors and three versions).

    When your under eyes are so hydrated from your polar bear stick that you just gotta show 'em off all over town: