We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Kitsch's iconic claw clip, well-known for its delicate style and strong, sturdy clamp suitable for all hair types. Yes, it's more expensive than the cheaper sets you can get out there, but this is actually built to last and has specially rounded teeth to prevent hair damage.
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size." —Niki
Get it from Amazon for $7.99 (available in two styles).
2. A strap-in airplane headrest/eyemask that essentially locks your head in place so you won't bob midflight (or mid-car ride!) and wake yourself up. All that airplane turbulence is so mad you're about to steal its thunder with this gizmo.
Checkout a TikTok of the airplane head rest in action.
Promising review: "This is exactly what I needed for when I travel. I hate that I constantly fall forward or to the side when I fall asleep. This makes it so much easier, and I can still wear my earbuds and be in another world and sleep comfortably. Great idea!" —Miss Erini
Get it from Amazon for $22.99 (available in three colors).
3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real."
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." —patrick hauk
Get a pack of three from Amazon for $14.97.
4. A set of pastel glitter highlighters I saw on Instagram the other day and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
5. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits!
Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Get a set of three pairs from Amazon for $11.97.
6. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in two shades).
7. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto
Get it from Amazon for $16.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
8. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing!
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $17.99 (clip the $2 off coupon on the product page for this price; available in seven sets, as well as two-packs and individual pairs).
9. Marc Anthony "Grow Long" Leave-In Conditioner Spray with some real ~Olaplex~ energy to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we're got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
"I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex… and it’s just as great, at way better price!" —Amazon user
Get it from Amazon for $6.
10. An affordable but delightfully effective lip stain set perfect for newbies to the trend or anyone who wants to experiment with colors — this comes with a range of shades for any occasion, in a formula so versatile that you can also use it for blush and even a pop of eyeshadow.
11. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Get it from Amazon for $8.79.
12. A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else!
Purity is a small business that specializes in tech products and accessories.
Promising review: "I've tried soooo many different types of ear buds over the years with no success. But these Purity open air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life, and people can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don't work for you either." —CPic
Get it from Amazon for $9.99 (available in 14 styles).
13. Or a pair of delightfully relaxing noise-canceling on-ear headphones for anyone whose dreams of owning AirPods Max do not align with the reality of their bank account — this ultra-lightweight, chic alternative has the same noise-canceling features as the Apple version, lasts for up to five hours on a single charge, and can get a three-hour charge in ten minutes. In other words: if you are a busy, cheap little chaos gremlin but you still want the best in tech, these headphones have your name on 'em.
Note that the the noise-canceling is 95% — ideal for keeping ears out for traffic and kid noises, if need be, but not 100% like the Apple version.
Check out a TikTok of the headphones in action.
Here's what BuzzFeeder Maitland Quitmeyer has to say about these headphones: "I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes."
Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" —Amazon Customer
Get them from Amazon for $69.99+ (available in silver and black).
14. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $22.99+ (available in women's sizes XS–XXL and 21 colors).
15. A lovely Secret Garden–inspired book vase for a subtle, dainty way to tell your guests, "Yes, I will be extremely unavailable when the next season of Bridgerton drops." The *decor's kiss* perfect amount of whimsy meets practicality.
Promising review: "I love this book vase. I added some silk flowers and it looks great. The size is just right on my dresser." —Rachel
Get it from Amazon for $14.99 (available in five styles).
16. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese
Get it from Amazon for $7.99+ (also available in packs of two and four).
17. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time.
Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories.
Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren
Get a set of two from Amazon for $19.95 (available in three styles).
18. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that not only hydrates the heck out of chapped lips, but comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries.
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
Get it from Amazon for $4 (available in five flavors).
19. A set of restaurantworthy shallow pasta bowls to make you feel like you're genuinely ~plating~ all your meals like a professional — this is like a bowl and a plate had a very stylish, SUPER convenient baby for all your pasta and salad needs.
Promising review: "These bowls are great. I lived my entire life until now without owning shallow bowls. I’ve been eating spaghetti off of a plate like some kind of wild animal. My life is forever changed." —JessieMo
Get a set of four from Amazon for $29.19+ (clip the 20% off coupon on the product page for this price; available in four colors).
20. An itty bitty flat water bottle, because sometimes you aren't Big Thirsty, but still Little Thirsty, and you shouldn't have to lug a whole ginormous tumbler to take care of it. This cheeky little insulated option is designed to tuck easily into purses, tote bags, and backpacks without taking up nearly as much space.
Promising review: "This is my new favorite water bottle. It looks nice, holds 10 to 12 ounces, seals well (no leaks), and is sized such that I can slip it into my back pants pocket (most of the time, if they are somewhat roomy) or in a large coat or vest pocket. I take regular one to two mile hikes, and was sick of carrying around water bottles holding twice as much water as I drink. This works perfectly, no excess weight and easy to pocket. I will also use backpacking for an easy access water bottle." —CRIU
Get it from Amazon for $13.99 (available in five colors and in a larger size).
21. A breezy long-sleeve crochet swimsuit cover-up so versatile and chic that you'll be planning entire vacations just for a chance to show it off — reviewers especially love that this is a near-perfect lookalike for a similar, more expensive version, and that this comes in so many more colors 🌈.
Promising review: "A must-have! This cover-up is perfect! The sleeve length is dreamy. Truly, I've been looking for a cover-up like this since my teens and nothing was ever just right. If you're on the fence, just do it! Material feels nice. It is a smidge heavy to me, but it will be perfect for the evenings around the pool or on the beach." —Keirsten
Get it from Amazon for $32.99 (available in women's sizes S–XXL and 22 styles).
22. A pair of chic link earrings to add some trendy dimension to the "huggie" earring trend that's clearly here to stay. (Truly have not gone out to dinner with the squad in months without seeing a pair of gold huggies on EVERYONE'S EARLOBES, we love to see it!!)
Promising review: "I absolutely love these earrings and wear them almost every day. I get TONS of compliments on them! The quality for the price is absolutely amazing. Definitely a diamond in the rough find on Amazon. Will be ordering more products from this brand!" —Angela
Get it from Amazon for $13.95 (available in three finishes and three styles).
23. A set of luxe extra soft cooling bed sheets so many reviewers compare to hotel sheets, and with good reason — these are a go-to for people with insomnia, night sweats, and overheating issues. Reviewers also are obsessed with how well these sheets wash and maintain quality over time. Bonus? These come in so many colors it's basically *impossible* not to find one to match your room's aesthetic.
Promising review: "Feel like expensive high-end hotel sheets. I normally use flannel sheets year-round because it’s the only material I like, but these are my new favorite. Very soft and cooling. Fit our bed perfectly. I purchased both for our bed and our spare room and have only gotten compliments from guests. Great sheets without the huge sticker price." —Anna Greenlun
Get it from Amazon for $39.97+ (available in seven sizes and 18 colors).
24. And a deliciously soft waffle weave blanket designed with bamboo that makes it so light and airy that reviewers compare it to expensive brand names.
Promising review: "I have a waffle blanket from Garnet Hill on my own bed and was looking to purchase another for my guest room, but couldn't stomach the price tag for something I wasn't going to use personally. This Bedsure blanket is a great alternative — soft, comfortable, and launders well. I layer it with a quilt in the colder months and fold it up as a throw blanket in warmer months." —Vee Ess
Get it from Amazon for $29.99+ (available in 18 colors and four sizes).
25. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple.
Glamnetic is a small business that specializes on uniquely-designed, reusable press-on nails.
Promising review: "I saw these all over my TikTok FYP and was so curious to try them. They are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige
Get it from Amazon for $14.99+ (available in 12 styles).
26. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson
Get them from Amazon for $34 (available in women's sizes XXS–XXL, two inseams, and 16 styles).
27. A flower-shaped pill organizer so cute that taking your medication will suddenly feel like the most ~~aesthetic~~ main character part of your routine. These feature a surprisingly large capacity, and the days are detachable so you can take pills on go!
Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen
Get it from Amazon for $7.99 (available in five styles).
28. A simple tennis bracelet to add a touch of sophistication to any outfit without the "!!!!!" of the price of name-brand versions like Swarovski.
Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters
Get it from Amazon for $17.95 (available in five styles and three sizes).
29. A pair of delightfully chic open-toed memory foam slippers so you can get all the comfort and support of these cozy soles *without* overheating. Reviewers compare the style to Uggs, and because the soles are anti-slip and water resistant, you can also wear them out running errands 👀.
Promising review: "These slippers are amazing. They are so comfortable and look so expensive, and they are high-quality for the low price. Great for after the shower and wearing around the house and super easy to wash in the washing machine. I've had these for over a year, and they are still in perfect condition." —Sydney Nicole
Get it from Amazon for $24.99 (available in women's sizes 6.5–12 and five colors).
30. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal
Get it from Amazon for $7.99 (available in 12 shades and in sets).
31. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case!
Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key
"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri
Get a set of two from Amazon for $7.99 (available in 22 colors and four sizes).
32. A chunky statement ring for some subtle sophistication to both your elevated looks *and* your playful ones. Like all the (TikTok-beloved!!) Pavoi pieces on Amazon, this looks a loooot more expensive than it is, and is built to last.
I bought this for spring and I am obsessed with it. It looks adorable on its own but also easily stacks with my other rings, and it's so comfortable that I often forget I'm wearing it. I am a huge fan of Pavoi jewelry and wear it almost exclusively because of how elegant, affordable, and durable all their pieces are, and so far this piece has held up to the very high standard they've set!
Promising review: "Love. It’s a nice quality costume jewelry. Order a size up if you’re wanting to wear it on your middle finger or index finger." —Emily
Get it from Amazon for $12.95 (available in sizes 5–9 and in gold and silver).
33. An oh-so-chic Lululemon-inspired mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $13.98 (available in 31 colors).
34. An affordable, elegant gold-plated paperclip-style necklace to instantly give any outfit a touch of sophistication without also making it a little, well, *boring*. Elegance, but with a bit of a modern edge.
Promising review: "You can't tell it's not solid gold. I've worn this every day for nearly a month, and it still looks fantastic. This is, I think, my fourth or fifth Pavoi purchase (specifically for their gold-plated jewelry) in the last year or so, and honestly, I won't order any other brand. Pavoi gives Vermeil a run for their money. The quality is that good. I've yet to have a single piece change in color, chip, or tarnish. All look just as good as the day I got them." —Candy H.
For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets!
Get it from Amazon for $14.45 (available in two finishes and five other styles).
35. A rainbow prism suncatcher you can easily hang indoors or out to refract sunlight and make a bunch of teensy little rainbows all over the place, adding a subtle touch of magic in your space. 🌈
36. A trio of hydrating lip sleeping masks for three Laneige-like masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous. ✨
Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya
Get it from Amazon for $9.90 (available in four combos).
Reviews have been edited for length and/or clarity.