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    36 Beauty Products With So Many Reviews They Basically Have A Cult Following

    Once you wake up without any bedhead from these satin pillowcases, you're never going back.

    1. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $9.

    2. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $16.99 (clip the $3 off coupon on the product page for this price). 

    3. A firming eye cream made with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

    Bottle of eye cream
    Reviewers before and after pictures of their under eye area becoming smoother

    Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer

    Get it from Amazon for $14.99+ (available in five sizes). 

    4. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof for the summer. 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    5. Kulfi Kajal Eyeliner designed for a smooth, creamy glide that will last the whole live long day without smudging. The brand advises using the matte black as a base for a smoky eye by smudging it slightly immediately after application. Bonus — after it's dried, it's waterproof! 

    model wearing the black eyeliner
    all five eye pencils in different shades
    Kulfi Beauty

    Kulfi Beauty is a South Asian woman-owned brand that specializes in cruelty-free, vegan beauty products, with a portion of the proceeds donated to mental health organizations serving unique challenges faced by South Asian communities.

    Promising review: "Love the eyeliner. It's the best I have ever used. It goes on smoothly, neatly, and easily. It still looks good at the end of the day." —Charlotte A.

    Get it from Kulfi Beauty for $20 (available in five shades).

    6. A tube of Nyx Butter Gloss to get that gorgeously glazed lip effect in preeeetty much any shade you can think of — this one comes in a whopping 32, to be precise. 

    A reviewer holding a tube of the light pink shade up to their pink, glossy lips
    A reviewer wearing a reddish shade

    Promising review: "Skip the expensive mall store — buy this. This is one of those drugstore products that lives up to its reputation. 'Angel Food Cake' is a nice, rose mauve color with no yellow undertones. The color stays true and won’t turn orange while you’re wearing it. It’s not sticky like so many inexpensive lip glosses. It will also keep your lips reasonably hydrated. This gloss is all you need for everyday wear." —Toomanycats

    Get it from Amazon for $4.97 (available in 32 colors, a clear shade, and a three-pack).

    7. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    8. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.98

    9. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh
    Amazon

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $22.

    10. Laneige's Lip Sleeping Mask made with vitamin C and antioxidants to help keep your lips so soft, hydrated, and happy that you'll take more selfies than your front-facing camera can prepare itself for. 

    Model holding small pink container of lip mask
    Amazon

    Check out a TikTok of the lip mask in action.  

    Promising review: "I just had to write a review because for years I’ve suffered from severe chapped lips no matter the season. I’ve spent hundreds of dollars searching for a product that would help, prevent, or even soften my lips without success until now. Immediately after putting this product on I knew my search was over. And by day two I knew I would be a customer for life. My lips stay moist from sun up to sun down and works perfectly as a base to lipsticks or my preference long wear lip color. I highly recommend this product for soft, chap-free lips." —Angela Austin

    Get it from Amazon for $24 (available in five varieties). 

    11. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.84.

    12. A set of deep exfoliating sheets that are *not* here to play — you can use them on wet skin after a bath or shower (not under running water) to gently scrub and exfoliate skin, then apply lotion. Each pack comes with four red towels, which are more abrasive, and for less abrasive green ones. They definitely get the job done, so start out light at first and work your way up! 

    Reviewer showing dead skin removed from mitt
    The red mitt with dead skin on it

    Just make sure to thoroughly read the directions before use! 

    Promising review: "I stumbled upon these from watching a TikTok and I’m so glad I did! Definitely look into how to use them before you start so you do it efficiently and find what works best for you. I use them after being in a hot shower for at least five minutes then I start with long strokes in one direction. The red towels are heavier duty and the greens are lighter. I started with a red for my legs and lower body and green for my upper body and arms. These got lots of gunk off my body and left my skin feeling so soft and smooth!" —Mariah C. 

    Get a pack of eight from Amazon for $4.42 (available in five variety packs). 

    13. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12+ (available in two sizes). 

    14. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $6.80.

    15. The internet-famous Revlon oil-absorbing volcanic face roller so easy to use you can swipe it over your face like a magic wand to make excess oil disappear — super convenient, *way* less wasteful than using blotting strips, and less time-wasting than fancy powders that need a ton of blending work. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $13.49

    16. Peach & Lily's Glass Skin Refining Serum you may have already seen plenty of times on your TikTok FYP if you're on BeautyTok — this serum hydrates, brightens, and firms even super sensitive skin with its blend of ingredients including peach extract, hyaluronic acid, and East Asian mountain yam. Reviewers with acne and dry spots swear by it! 

    gif of someone applying the serum to their hands and rubbing it onto their face
    the white bottle of serum with pink lettering next to a few drops of the clear serum
    Peach & Lily

    Check out a TikTok of the serum in action.  

    Peach & Lily is an Asian woman-owned small business that specializes in affordable Korean Beauty-inspired skincare free of harsh chemicals, dyes, alcohol, parabens, or sulfates.

    Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

    Get a 1.3-ounce bottle from Peach & Lily for $39 and a .5-ounce bottle from Target for $19

    17. A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

    Get it from Amazon for $12.99.

    18. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $8.99

    19. A spray bottle of SoCozy Curl Spray Leave-In Conditioner, which is beloved by kids and adults alike — this lightweight formula is designed to spray in your hair before bedtime to prevent bed head frizziness and tangles by restoring and detangling curls, but a lot of reviewers use it to define their curls as part of their morning haircare routines, too! 

    Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! 

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    Get it from Amazon for $9.29.

    20. Glow Recipe's Watermelon Glow, a pore-tightening facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.  

    before and after image of reviewer with irritated skin getting cleared up
    Reviewer holding pink bottle of product

    Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

    Get it from Amazon for $15+ (available in two sizes). 

    21. A popular foot exfoliant foot peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feet for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

    Get a two-pack from Amazon for $19.99 (available in six scents and three and four packs). 

    22. A tin of Cirepil blue wax beads, which is actually a wax that a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    Promising review: "Best wax ever. I saw this on someone's TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." —L

    Get it from Amazon for $23.99+ (available in two sizes).

    23. A spray bottle of Verb Ghost Oil, a weightless hair oil with reviews so effusive they're basically marriage vows — this unassuming little bottle is responsible for some of the softest, silkiest, frizz-free curls and waves reviewers have ever had (*especially* those with heat damage). 

    Reviewer with curly hair
    Reviewer holding bottle of oil in hand

    Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair. It has returned it to a soft, healthy, silky feeling. My regimen is wash, condition for a while or use a protein treatment, let it dry till it's damp then I run like two to three pumps through my hair (I have long thick hair) and work it into the bleached parts. I dry and then add a little more after. I also add more before curling my hair to protect it from heat damage. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva

    Get it from Amazon for $20.

    24. Stack Brush BFF, aka the real travel MVP — the bristles on this gizmo slide out gradually so you can either use it in very precise parts of your face, like for eyeshadow and contour, or extend it to fluff out more for bronzer and powder. Essentially it is infinite brushes in one. 

    gif of model adjusting metal part of brush to get different size bristles
    Model holding the pink brush with black bristles
    Subtl Beauty

    Subtl Beauty is a small business that specializes in vegan, cruelty-free beauty products, including compact, customizable beauty stacks. 

    Promising review: "Such a great little brush! So versatile. One of those makeup basics everyone should have. My adult daughter spotted mine in my makeup bag and immediately wanted one for herself." —Shawn Morgan

    Get it from Subtl Beauty for $20.

    25. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars. 

    A bottle of the serum with a pig witch illustration on it
    Before and after image of reviewer with acne that's less inflamed in the after pic

    Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch

    Get it from Amazon for $9.85

    26. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.

    Promising review: "Got this after seeing a recommendation on TikTok. It been a life saver for me. I have dry, red, sensitive, acne prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

    Get it from Amazon for $16.99.

    27. A dual hair dryer and brush that'll dry your hair as you style it, cutting your prep time in half and giving your locks an incredible amount of volume and shine.

    A reviewer with long shiny hair styled from the brush
    A reviewer holding the brush

    Unlike other hairdryers, this one can be held closer to the roots and scalp for a higher volume and lift, and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "I am not someone who normally writes reviews but I like this dryer so much I must give it a positive review. This dryer has been a game changer for my hair. I have a lot of hair and the strands are thick. I’ve been a flat iron user for many, many years but decided to try this on the recommendation of a friend. Not only is it easy to use, it gives my hair the closest thing to a professional blowout at home. There are tutorials online for maximizing the benefits of this dryer." —Jennifer G. 

    Get it from Amazon for $31.99 (available in two styles).

    28. Eden BodyWorks Coconut Shea Curl Defining Creme made with coconut oil, shea butter, aloe, and avocado oil help define and moisturize curls without buildup, so the next time you load Zoom everyone will pull out a pad to learn your routine and take notes. This medium-hold crème is ideal for wash 'n' gos, twist, or braid outs.

    A model holding the product
    Eden BodyWorks

    Eden BodyWorks is a Black woman-owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2c–4c hair mention it working well for them!

    Promising review: "This curl defining creme is really good, and I consider it a must have. I have 4a, high density, low porosity, coarse hair. This gives my hair great definition and moisture. I think it works best as a part of the LCO method. Personally, I dampen my hair with water, apply this crème, and then follow up with a little bit of apricot or sweet almond oil. It doesn't mix well with products from other brands or other products in general other than oil, but that's not a bad thing considering you don't need anything else. Would definitely recommend this over curl-defining crèmes from other brands." —Crh

    Get it from Eden Bodyworks for $9.70 or Amazon for $8.47

    29. L'Oréal 8 Second Wonder Water Lamellar, which, true to its name, quite literally works its magic in *eight seconds* — you apply it to wet hair after a shampoo, massage it, rinse it out, and boom! This stuff targets damaged hair of all types to give you silkier, shinier locks for all the main character hair moments you *deserve*. 

    to the left, an image of brown hair with the text
    A reviewer with defined coily hair

    Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba n.

    Get it from Amazon for $8.99.

    30. A suuuper popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it to help with dry and painful skin on their hands from hand-washing and sanitizing.

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "I noticed my skin started to get dry and tight after I took a shower, especially in the winter time. I used to use expensive creams like Clinique but it didn't seem like it was enough. I saw this at Costco at a very reasonable price compared to what I was paying at Macy's so I thought I'd try it out. Just a couple of drops and my face immediately felt soft and supple! This lasted throughout the day and two little drops covered my face and neck area. Gradually after a few months, friends and acquaintances would comment how pretty my skin was (I'm in my late forties and Native American). If you use more than two or three drops on your face and neck, you're using too much. One bottle lasted me six months or more. Costco no longer carries this and after making do with Aveeno facial moisturizer, it is no substitute to what Bio-Oil does for me." —Lynn La Pointe

    Get it from Amazon for $8.92+ (available in four sizes).

    31. A box of newly popular "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face, it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick 10 minutes, and then it washes off super easily and leaves your skin bright and rejuvenated. 

    Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha

    Get a box of eight masks from Amazon for $24.40.

    32. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, wet or dry, so basically it's working harder than I have for *checks watch* my whole life.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $9.99+ (available in four color combinations).

    33. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.

    hands holding two of the spray bottles of leave-in conditioner
    BuzzFeeder with blown out voluminous hair
    Mane Club, Elizabeth Lilly/BuzzFeed

    Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products. 

    It's also BuzzFeeder-approved — here's what Elizabeth Lilly has to say about it: "This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days." You can check out Elizabeth Lilly's full review of the Mane Club One Hit Wonder spray for more deets! 

    Promising review: "I’m a hairstylist, so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison S.

    Get it from Mane Club for $10 or from Amazon for $9.95

    34. smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).

    reviewer wearing cat-eye look created with the winged eyeliner stamp and dark blue lipstick
    reviewer holds two stamps, which each have a slightly curved end for adding a winged eye to black eyeliner

    Psst — this tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel

    Get a set of two from Amazon for $14.98 (available in four styles).

    35. A set of satin pillowcases that not only have a cooling effect, but are also soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    Reviewer's hair before using the pillow with less volume, and after using it with more

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.99 (available in 23 colors and three sizes).

    36. A delightfully high pigment eyeshadow and highlighter palette for anyone who wants to take their eyelids on a colorful adventure. These matte, shimmer, and metallic shades are all waterproof, super long-lasting, and designed to be blendable and buildable, so not only will you be able to achieve the ~look~ you're going for, but you won't have to worry about sweating off your beautiful creation. 

    reviewer in strong pigmented shades of pink eyeshadow
    the palette with colors of the rainbow in shimmers and mattes

    Promising review: "Absolutely obsessed with this mini palette. It's not too small. It's perfect for everyday use, so many color options and I love the size. I can take it with me anywhere!! Amazing pigmentation for an amazing price! 10 outta 10 would recommend!! You can definitely see the pigmentation! I'm obsessed." —Casi B

    Get it from Amazon for $7.99

    Reviews have been edited for length and/or clarity. 

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