We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~.
Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles are still there, but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend it to anyone else who has tried all the things and been disappointed." —HeartsUnfold
Get it from Amazon for $9.99.
2. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $11.95.
3. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is affordable, gives you the instant length and volume of far more expensive brands, and is DELIGHTFULLY sweatproof.
Hello, that is my face above because I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time.
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
4. Plus Essence's Volume Booster Lash Primer that is ~botanically infused~ with mango butter and acai oil to thicken and moisturize lashes for that "POW!" level of volume. Your beloved falsies will be like, "Hey?? Remember ME???"
Just be sure to wait thirty seconds after application to layer your mascara to get the full effect!
Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC
Get it from Amazon for $4.99.
5. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
Get it from Amazon for $13.99.
6. COSRX Snail Mucin 96% Power Repairing Essence, a lightweight hydrating face serum to help protect your skin's moisture barrier against dry spots and irritants. This is designed for *all* skin types, and reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines. Users with sensitive skin especially appreciate how gentle it is compared to competitors, and a lot of them mentioned seeing results within the first few uses!
I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it for a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!
Promising review: "I stumbled upon this product on Instagram, and like most people who see products heavily marketed, I was skeptical. But my skin texture had been rough, my tone had been uneven, and I was willing to try something new. I wish I had taken some before and after photos. Within DAYS, my skin started to feel so much smoother/even, and I wasn’t even putting my normal face lotion/night cream on it in addition to the mucin. It is lightweight, and you only have to use a small amount. I’ve already told all of my friends that they need to order it! 10/10 would recommend!" —Kelsey
Get it from Amazon for $17.
7. *Plus* COSRX Snail Mucin 92% Moisturizer, the snail essence repair cream's partner in crime — this gel cream not only locks in moisture to plump and hydrate skin, but reviewers claim it genuinely has changed the texture to make it smoother.
To use as intended, apply the moisturizer after the snail repairing essence has dried on your face in your skincare routine.
Check out a TikTok of the snail mucin moisturizer in action.
Promising review: "I was skeptical about this but I love it. I have sensitive skin, and when I use it, I don't feel like my face gets irritated or red. It goes on so smoothly and very well under makeup. My face looks so plump and feels soft. Definitely recommend." —MO
Get it from Amazon for $16.
8. E.l.f.'s new sheer tint, hyaluronic acid-infused moisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. It is 2024, and we deserve an affordable way to perpetually taste like birthday cake!!
Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
Get it from Amazon for $4 (available in five flavors).
9. A pack of the internet-beloved Mighty Patch Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto open zits to help drain them and reduce redness overnight. Personally *love* to see a problem magically disappear while I'm snoozing.
Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway
Get it from Amazon for $11.70.
10. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
Check out a TikTok of the dry shampoo in action.
Promising review: "I've had the best results from this dry shampoo than any other. It's a small container, but it lasts a very long time because a little really does go a long way! I also do this the night before so the powdery look goes away by morning and it's more absorbed. You can also add a light oil to your ends and work it up if it feels too dry. There's no scent either, and it is very convenient for travel! This is the only thing that still makes my hair look 'clean' on the no hair wash days!" —Alice
Get it from Amazon for $12.99.
11. CeraVe Resurfacing Retinol Serum to help refine pores and improve your skin texture and tone, particularly from post-acne marks. Reviewers especially love how lightweight and non-greasy it is, and that it plays nice with sensitive skin.
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
Get it from Amazon for $14.21.
12. A ~weightless~ liquid cream blush that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are, and how soft and dewy the effect is on their skin.
Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni
Get it from Amazon for $5.99+ (available in 12 shades and in sets).
13. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict.
14. A firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa
Get it from Amazon for $15.99+ (available in four sizes).
15. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.95.
16. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.
Promising review: "This stuff is amazing, especially for the price. I have very oily skin, and no matter what I used to do, my makeup would get smeared by midday. I bought this, and it made such a big difference. I usually spritz it all over my face after applying foundation and then again after finishing my eyeshadow (before mascara, though). My foundation stays in place and my eyeshadow remains perfect until I take it off at night...no creased or anything. I love this product and hope they never stop making it." —Betchaan
Get it from Amazon for $9.39 (also available in dewy and radiant finishes, and a jumbo size).
17. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm, which is an absolute *treasure* among reviewers with sensitive skin. This nourishing blend contains hyaluronic acid to hydrate skin and help protect your moisture barrier, gently cleansing your skin of potential irritants *and* helping prevent more from working their way in. (Psst — reviewers say this is an excellent comp to expensive versions like Farmacy!)
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $11.
18. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "For the price, I was skeptical, but I just used it yesterday and saw an immediate difference in my hair texture. It felt very shiny and healthy. Even after blow drying, it kept its shiny, healthy texture, and I was very impressed! I don't see any issue with the smell at all. Great for dyed, damaged hair. Will definitely be making a staple in my hair routine." —Lauren Marie
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.15.
19. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $11.04.
20. An affordable but delightfully effective lip stain set perfect for newbies to the trend or anyone who wants to experiment with colors — this comes with a range of shades for any occasion, in a formula so versatile that you can also use it for blush and even a pop of eyeshadow.
21. A bottle of Color Wow Dream Coat Supernatural Spray designed to work on all hair types to give your blowout the smoothest, most frizz-free styling of its *life*. If your greatest enemy is humidity, this little bottle is about to be your secret weapon.
Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action.
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —Amazon Customer
Get it from Amazon for $12+ (available in two sizes).
22. Tony Moly Watermelon Dew All Over Sugar Polish reviewers love for gently exfoliating and smoothing their dry skin, particularly after shaving. This is literally infused with watermelon extract, so that subtle, sweet smell is the ~real deal~.
23. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this!
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I have dealt with this hereditary skin condition my whole life. Aside from some harsh and expensive prescription creams, nothing ever seemed to help very much. I was also skeptical when I felt the product on my fingers at first, worried it would tear up my sensitive skin — but it absolutely did not. Skin was so soft and so much smoother after just one use. Will definitely be buying more of this. Really stunned that it exceeded my expectations. Like a miracle product for my bumpy upper arms and calves. 10/10 absolutely recommend!" —Jessica Campbell
Get it from Amazon for $12+ (available in four sizes).
24. Good Light's Moon Glow Milky Toner formulated with sensitive skin in mind — this gentle blend of MVP ingredients like hyaluronic acid, niacinamide, and snow mushroom help to hydrate and exfoliate your skin without irritating it, leaving you with a toned, dewy finish.
Good Light is a AAPI-, LGBTQIA-owned brand based in Brooklyn that specializes in vegan and cruelty-free personal care products.
My skin was especially sensitive when I first started using this, because I was newer to ~skincare~ at the time and trying to figure out what worked best for me. This is one of the few products I loyally use every single day, applying it right out of the shower and before the rest of my skincare routine. It is very soothing on my face, and I have definitely noticed a reduction in redness around my nose and cheek area over time. I use this in addition to the snail mucin serum, and credit their teamwork to helping even out the tone of my skin *and* reduce my acne!
Get it from Amazon for $24.
25. Marc Anthony "Grow Long" Leave-In Conditioner Spray to help detangle and prevent breakage and restore health in curly, dry, and damaged hair. We've got biotin, we've got vitamin E, we've got caffeine — TBH, your split ends and breakage-prone locks should be SHAKING knowing this is coming for them.
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
Get it from Amazon for $6.99.
26. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out.
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference in my skin consistency is astounding. My skin looks so smooth when I use this product. In the photo, I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." —Jenny Penny
Get it from Amazon for $9.99.
27. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply.
Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only, so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."
Promising review: "The Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small, and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it, and it’s half the price! Will definitely repurchase." —Alex
Get it from Amazon for $9.97 (available in five shades, including clear).
28. A bottle of Tend Skin Solution to help take care of painful razor bumps, ingrown hair, and razor burn so you don't have to spend hours psyching yourself up to shave knowing that you're gonna be dodging a bazillion sensitive spots on your skin.
Promising review: "I was skeptical about buying this. I shaved my legs, which I had not done so in years (usually trim), and I was literally covered in razor bumps. It was bad. I applied this product, and within 30 minutes, the intense itching went away. I applied it at night, so when I woke up, the bumps reduced. I’m on my second day of following the directions of use, and is working. The razor bumps are there, but A LOT LESS! Recommend this stuff." —Alvaro Pereira
Get it from Amazon for $18.99+ (available in two sizes).
29. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically, it's working harder than I have for *checks watch* my whole life.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising them. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $5.85+.
30. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.
Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in two sizes).
31. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell. (With some replacing their perfume with it altogether!)
Promising review: "LOVE, LOVE IT! Whole body!!! Compliments from everyone of how well I smell, and I love the softness of how my skin feels. Please don’t change anything or discontinue. Love, love it!!!!" —Debra Darling
Get it from Amazon for $22+ (available in two sizes).
32. A box of "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face, it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick 10 minutes, and then it washes off super easily and leaves your skin bright and rejuvenated.
Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha
Get a box of eight masks from Amazon for $25.
33. Coty Airspun Loose Face Powder, which is so beloved it's racked up over 80,000 5-star reviews. It's designed not only to give your makeup a beautiful blended look and last the whole day, but to be super easy to apply — this doesn't leave a white cast like some other powders do, so you won't waste time blending it.
Promising review: "I cannot say enough about this. Three generations have used it in my family. My grandmother used it all the time, so many times I would watch her apply this to her face. Then I started wearing it as soon as I was able to wear makeup (15), then my daughter started wearing it when she could. I hope they never stop making this. It is wonderful." —Cecilia A.
Get it from Amazon for $13.89+ (available in four colors, including translucent).
34. A beloved hydrating argan oil hair mask designed for all hair types to give you that extra *oomph* of softness and shine. People with damaged or weak hair from chemical dyes also love this for restoring hair health!
Arvazallia is a small business that specializes in hair repair and hydration products.
Promising review: "My hair was very dull, no shine at all. I put this on dry hair, waited about 30 minutes (after this first time I’ll do the recommended time), rinsed, and was amazed. Soft, shiny hair after one use. Nothing mends the amount of broken ends I had, but they were less noticeable. I snipped off a couple of inches this morning and I feel human again. No more looking like a plague victim, having people make the sign of the cross and averting their eyes when they see me. This is a miracle in a jar." —nettlehart
Get it from Amazon for $12.95.
Reviews have been edited for length and/or clarity.