We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    36 Beauty Products So Cheap And Well-Reviewed You’ll Be Like “Gimme”

    If your locks are all dry and sad from the winter, this $7 tube is basically magic hair sauce to bring it back to life.

    1. A buildable Electric Glow Stick lipstick with a sheer, subtle glitter and a unique rosy tint formulated with ~pH technology~ so it will adapt to your own personalized shade. Bonus: reviewers *love* this as a subtle, rosy blush — a cheaper alternative to expensive pH adaptive versions! 

    Model with pink lip stain
    Reviewer holding pink glittery lipstick

    Check out a TikTok of the Electric Glow lipstick in action. 

    Promising review: "Beautiful color lipstick that looks great with my skin tone. Not too bright but a rosy color that I love." —Faloli

    Get it from Amazon for $4.99

    2. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5, gives you instant length, and is DELIGHTFULLY sweatproof — reviewers call it out as an excellent comparison for Too Faced's "Better Than Sex" and Benefit's "They're Real." 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and was extremely hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back." —patrick hauk

    Get it from Amazon for $4.99.

    3. Plus Essence's Volume Booster Lash Primer that is ~botanically infused~ with mango butter and acai oil to thicken and moisturize lashes for that "POW!" level of volume. Your beloved falsies will be like, "Hey?? Remember ME???" 

    Just be sure to wait thirty seconds after application to put layer your mascara to get the full effect! 

    Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before mascara application and it does wonders. Adds volume! Stays all day." —JC

    Get it from Amazon for $4.99

    4. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord/BuzzFeed

    Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

    I use these and I love them! I used to use an electric one, but I feel like I'm getting a much more satisfying clean from these. Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

    Get a two-pack from Amazon for $8.91

    5. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of Mac and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.

    reviewer's before pic at 5 pm showing a glittery nighttime eyeshadow look
    reviewer's after pic at 10 pm showing their makeup intact

    Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie

    Get it from Amazon for $9.36 (also available in dewy and radiant finishes, and a jumbo size).

    6. Peach Slices Acne Spot Dots, a hydrocolloid sticker comparable to the $$ "Mighty Patches" that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

    Get a pack of 30 from Amazon for $4.88

    7. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Bonus: it's a heck of a lot cheaper than the other TikTok fave, the Tula version. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    "Better than Tula! I love this cooling stick!! It’s super easy, affordable and smells lovely." —Heather

    Get it from Amazon for $9.99

    8. Etude's delightfully multipurpose Dear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

    reviewer before and after image with added red tint to lips
    reviewer holding red version of the lip tint in their hand

    Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael

    Get it from Amazon for $6.85+ (available in five shades and combo packs). 

    9. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Before and after image of a reviewer with bumps on their arm and without
    The tube of scrub

    First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

    Promising review: "My son has had a rash on both upper arms forever. You can see/feel difference after just one wash! Tried expensive prescription creams that did nothing. This stuff started working after first try. It really is amazing!" —Garcia

    Get it from Amazon for $12+ (available in three sizes). 

    10. Pure Instinct Roll-On, a TikTok-viral "pheromone-infused" scent similar to the more expensive Basic Instinct version. It's marketed as a way to make yourself smell more ~alluring~ because it smells different on each user by blending with the unique pH of your skin, but a lot of reviewers just genuinely love the sweetness of the unique but subtle scent. 

    Pure Instinct is a small business established in 1985 that specializes in personal fragrances and essential oils. 

    Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out awhile ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" MN Tigerlily

    Get it from Amazon for $16.95

    11. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it.  

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    12. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. 

    a reviewer with the pore filler on half their face showing how it blurs large pores
    a different reviewer holding the stick

    Check out a TikTok of the Nyx Pore Filler in action.  

    Promising review: "Great product. I have tried more expensive products and have discovered that NYX pore filler is as good as the $40 products. It leaves a smooth matte finish." —Amazon Customer

    Get it from Amazon for $9.34

    13. A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $6.53.

    14. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra shimmer in their lives, and a heck of a lot cheaper than the viral Glossier or Drunk Elephant versions. 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily, but provides lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money

    Get it from Amazon for $12.99+ (available in four shades).

    15. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $8.49+ (available in three sets). 

    16. A rainbow eyeshadow palette that is basically like a fun playground for your face — these super long-lasting, blendable, high-pigmented shades give you all the WOW factor of the more expensive brand name versions without the OH NO factor of the price. 

    a hand holding the palette of 40 rainbow shades
    reviewer's eyeshadow look with orange, pink, and yellow shades from the palette

    Promising review: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

    Get it from Amazon for $7.99 (clip the $2 off coupon on the product page for this price). 

    17. Revlon one-step hair dryer and volumizer to dry your hair as you style it and give your 'do an incredible amount of volume and shine, without the cost of a pricey blowout. Psst — reviewers compare this to the $599 (!!) Dyson Airwrap. 

    reviewer with blown out medium length hair slightly curled at the edges
    roller brush-shaped hair dryer

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

    Promising review: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa

    Get it from Amazon for $39.05+.

    18. Elizavecca's Milky Piggy Hell Pore Vitamin Bright Turn Peeling Gel for anyone who wants the satisfaction of sloughing dead skin off in real time — this is designed to exfoliate quickly *and* gently, giving you smoother, brighter skin without the "yikes!!" sting and dryness of other competitors. Bonus: Reviewers say it's an excellent pore cleanser. 

    Before and after pic of a hand with gel on it, and dry skin peeling off the hand
    The blue tube of peeling gel
    Amazon

    Note: You should always test new products on a small patch of skin before use; also, reviewers recommend using room temperature or cold water with this to prevent it from getting tacky and sticky. 

    Promising review: "Works well, fun to use! Love this product. I feel so clean and fresh after using it, and I actually have a fun time rubbing it off my face! It’s pretty satisfying! I also think the smell is pretty nice, but not super overpowering. I’m an asthmatic and it doesn’t affect me at all (normally strong smells are a trigger for me). 5/5 stars!" —Jade

    Get it from Amazon for $11.99

    19. Nyx's Fat Oil Lip Drop, a Dior alternative that is the new definition of "TikTok made me buy it" — this cult-fave product earned its hype by being a rare breed of lip oil that hydrates, glosses, and *doesn't* stick like a fly trap to your hair. It's also super versatile, since you can wear it bare or pair it with a fave lipstick for an extra *pop*. 

    Reviewer with glossy lip holding the tube of lip oil
    Another reviewer with a lighter shade of glossy lip

    Promising review: "I’m so amazed by this! I usually get the Dior lip oil but it’s way overpriced for the size so I figured I would give this a try, and I’m not disappointed at all. It’s moisturizing, it feels and looks exactly as Dior lip oil on my lips, and for the price it’s such a great deal. Definitely will purchasing again and trying different colors. It’s not too sticky." —Nouf

    Get it from Amazon for $8.97 (available in eight shades). 

    20. A strengthening rice water protein shampoo bar to promote hair health by balancing the PH in your hair — reviewers with dry, brittle hair swear by this for helping soften and restore their locks! Bonus: this is vegan, zero waste, and 100% compostable. 

    Reviewer holding beige circle shaped bar of shampoo
    Reviewer with lather of shampoo worked in to their hair

    Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in haircare. 

    Promising review: "I bought this after seeing how beautiful and healthy my sister-in-laws hair looked. My hair had become dull and I difficult to manage. I felt I had nothing to lose. I am thrilled with the results. My hair stayed sleek and shiny when I blew it dry. When I let it air dry, is fell in soft curls. There was no frizz at all. I have been using expensive salon products, no more! I am sold on this product!" —Beth P. Pelzer

    Get it from Amazon for $12.59 (and check out the conditioner for $12.59). 

    21. A ~weightless~ liquid cream blush with some real Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blend-able the colors are, and how soft and dewy the effect is on their skin. 

    Reviewer holding the pink applicator for the blush and wearing it
    Reviewer in the reddish tone of blush

    Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and a smooth application on the skin! It is a great [alternative] for the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal

    Get it from Amazon for $7.99 (available in 12 shades and in sets). 

    22. A trio of hydrating lip sleeping masks for three Laneige-like masks in *one* — this even comes in four different flavor combos so you can split them among friends, if you're feeling generous. ✨

    reviewer holding three small containers of lip mask in berry, pomegranate, and lime
    reviewer with glossy lips

    Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya

    Get it from Amazon for $9.90 (available in six scents and four combos). 

    23. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis! 

    The clear balm in a container
    A reviewer with a full face of makeup and an after image with it fully taken off

    Juno & Co. is a small business specializing in personal care and skincare products. 

    Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

    Get it from Amazon for $14.24

    24. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

    Promising review: "This product actually works! Very affordable too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have too? Definitely worth trying!" —Mona L Cureton

    Get a two-pack from Amazon for $18.95

    25. foundation brush with soft but firm bristles designed for that ever-elusive ~flawless finish~ for blending both powder *and* liquid concealers, blushes, and foundations. Experienced and beginner makeup users love it alike, but especially point out how "user-friendly" the bristle design is for inexperienced blenders!  

    A small round fine bristled makeup brush
    Reviewer with well blended foundation on their face

    Promising review: "I loved this brush so much I bought two more! It is the perfect blending brush for liquid, cream foundation, primers, concealers, and tinted sunscreen. I have brushes that were much more expensive but I love this one best. I just ordered the eye brush set to try them out, too." —kyglo

    Get it from Amazon for $9.99 (available in 13 colors).

    26. The Brow Glue, Nyx's ~extreme hold~ eyebrow gel that will hold up against ye olde elements, whether you're breaking a sweat on the dance floor or, like me, you're just sweating because it's Tuesday. Reviewers especially love that it doesn't get tacky or flaky like competitors, and is super easy to apply. 

    Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."

    Promising review: "The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." —Alex

    Get it from Amazon for $9.96 (available in six shades, including clear). 

    27. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear as a Tatcha Silk Primer alternative — this helps reduce the appearance of pores and lets you apply makeup more smoothly and evenly. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Promising review: "Finally able to get my hands on this and it absolutely lives up to the hype! This is an amazing primer and really does visibly smooth and blur pores. I use my beauty blender to apply it and a little goes a long way. It’s a perfect [alternative] for the Tatcha Silk Canvas Primer at a fraction of the cost." —Rebecca

    Get it from Amazon for $10.

    28. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers say work just as well as (if not better than!) a BeautyBlender or Real Technique sponges. They work for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $6.99+ (available in six colors and various combos). 

    29. Maybelline's Total Temptation Eyebrow Definer Pencil, an easy-to-use, subtle eyebrow filler just as effective as the ones triple its price — reviewers call it out as an excellent alternative to Benefit's Goof Proof and Anastasia Beverly Hills' Brow Wiz.  

    A before and after of a model with one eyebrow being shaped with the pigment and then being blended with the brush
    Amazon

    The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "I bought this because it looked like the Goof Proof brow pencil and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in." —Liza T. 

    Get it from Amazon for $8.54 (available in four shades).

    30. A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and in a lot of cases, made their taste buds experience flavor a lot more intensely!).

    reviewer pic of yellow tinged tongue
    reviewer pic of same user's tongue now clean

    DrTung's is a US-based small business that specializes in oral care products. 

    Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

    Get a two-pack from Amazon for $15.31

    31. E.l.f. Power Grip Primer, an inexpensive alternative for Milk's Hydro Grip primer and a *godsend* for makeup lovers of all skin types, particularly those dealing with dry, flaky, or acne-prone skin. Once you apply this and let it set for 30 seconds, not only will it grip your makeup in place, but the hyaluronic acid will help moisturize and plump your skin to improve its texture over time. 

    reviewer before and after with dry skin hidden by the coverage of the primer and foundation
    tube of blue power grip primer

    Promising reviews: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom

    "I tried the Milk primer and it worked magic for my super oily skin. I came across this for a fraction of the cost. The milk primer was $34 this does the same job for way less. I am happy with my purchase." —Shenelle

    Get it from Amazon for $9.99.   

    32. Nyx's delightfully loud Epic Wear Liquid Liner to announce your presence at a party before you even say "hello." Similar to the $$ Ulta and Sephora versions, these glide on easily for long-lasting, matte colors to remind you that your face is a canvas you get to play with for life, and it deserves a little 🌈🌈🌈 to celebrate! 

    Amanda wearing blue liner above black
    a model wearing lavender liner
    Amanda Davis / BuzzFeed, Amazon

    Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. 

    Here's what BuzzFeeder Amanda Davis, pictured above, has to say about it: "I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!" 

    Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak

    Get it from Amazon for $9.97+ (available in eight shades — including classic black!).

    33. An inexpensive alternative portable facial mister with such a soft, cooling spray that reviewers are *obsessed* with the way it soothes their skin. People also use this to keep their lashes hydrated when they're getting them applied, and act as a quick-fix humidifier if their sinuses are dry! 

    Reviewer pressing the button on the small pink device to let out a misting spray
    Reviewer holding the device flat on their palm

    Promising review: "Awesome mister for lashes! Small and compact, consistent mist with no droplets. Great deal for the price and product quality. My bestie liked it so much she ditched her expensive one and ordered this." —Troyce K. 

    Get a set of two from Amazon for $6.99

    34. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity. 

    Evridwear is a small business that specializes in gloves for work, personal care, and weather use. 

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $7.99 (available in three textures, various colors, and as sets of two or three). 

    35. Wet n Wild's Megaglo Blushlighter, the ultimate in two-for-one deals — the luminous shades of this combined blush and highlighter are designed to perfectly complement each other, so you don't have to do any color calculating yourself. 

    Reviewer holding dual gold and pink palette with swatches of it on their hand
    Reviewer with blush and highlighter on their cheek

    Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

    Get it from Amazon for $5.47 (available in three shade combos). 

    36. A cult-fave Mario Badescu Facial Spray infused with cooling aloe and soothing rosewater that you'll be *especially* grateful to have on hand when your skin is super dry from the weather. This also helps set your makeup with a lovely dewy finish! 

    Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING and I use on the daily." —GoodLife7

    Get it from Amazon for $7.60+ (available in five sizes). 

    Reviews have been edited for length and/or clarity.