A federal Liberal candidate has made what some are calling the worst campaign video ever.
The video of Ron Planche making his pitch to other Liberals for the nomination in his Niagara riding was posted in early March, but is just starting to gain traction for its...er...unique qualities.
Why is the camera is so shaky? It looks like Planche is paddling a canoe across Lake Huron in November.
It features rampant cutaways to things like Planche's forehead.
The video's music seems more suited to a bare-chested man wrestling a lion on a mountaintop, not a politician chatting about jobs from the foyer of a suburban home.
Oh, but it was all part of the plan, the video's director told the National Post.
"I was going for artsy and different with this one, while Ron stayed true and honest in his speech delivery," Nathan Cumberland said.
Get it, guys? It's just Dogme95.
The Syrup Trap, a Canadian humour mag, took the video's apparent profundity to the next level. The result is nothing short of epileptic transcendental genius:
Meanwhile, the comments on the original video have not been kind.
"Justin 'Zoolander' Trudeau"
Things got a little dark.
But Planche isn't the type of guy to let the haters get him down. He's been doing his very best to get this pastiche of a video noticed.
For now, Planche can tell the critics to stick it: He got his nomination.
Watch the full promo video, in all its weird awesomeness, here.
Emma Loop is a politics reporter for BuzzFeed News and is based in Washington, DC. PGP fingerprint: 4A39 DD99 953C 6CAF D68C 85CD C380 AB23 859B 0611.
Contact Emma Loop at email@example.com.
Got a confidential tip? Submit it here.