Since becoming a mum to baby Paul last December, former TOWIE star Sam Faiers has prided herself on being a hands-on mum.
She's also been very vocal about her decision to breastfeed Paul, and has shared numerous candid photos of herself doing so on social media.
Today, Sam appeared on This Morning to promote her new reality show. However, because of traffic held her up en route, the interview began late and therefore in the middle of Paul's feed.
So Sam simply breastfed on camera until Paul was finished – but chose to cover him up with a tea towel.
And people were quick to praise her.
Its about time brestfeeding was praised and not looked down on well done to @SamanthaFaiers #ThisMorning
So much admiration for @SamanthaFaiers and @thismorning 💗💗💗 #breastfeeding #thismorning
And thanked her for normalising breastfeeding.
@SamanthaFaiers Thank you for helping to normalise breastfeeding this morning!! Wonderful to see you're still feeding baby Paul!
@thismorning Sam breastfeeding on air! Super proud! Well done girl! #normalisebreastfeeding
As well as saying that it's natural and should be treated as such.
@SamanthaFaiers is admiral for breastfeeding on 'this morning' its natural and she's natural so it makes perfect sense 👏🏼👏🏼
Fair play to @SamanthaFaiers for breastfeeding her baby on this morning earlier. It's completely natural and should be treated as such!
Well done Sam Fairs for breastfeeding on @thismorning showing how normal and natural breastfeeding is! #beautiful
However, some people were quick to accuse Sam of breastfeeding for "publicity."
I'm all for breast feeding in public, whip it out wherever, however that was a complete publicity stunt from Sam! Shameful and disappointing
@thismorning @SamanthaFaiers quite appropriate that baby needed feeding just when interview started!! Only done it to get people talking!!
Others were disappointed she'd still used a tea towel to cover up.
@thismorning Nice to see Sam breastfeeding so openly, but I hope other mothers don't feel they can only feed when they have a tea towel.
And some asked if it was "necessary" to have breastfed Paul at all.
@thismorning @SamanthaFaiers nothing against breastfeeding in public but was it necessary seconds before a short 5 min interview?
However, plenty of people were quick to jump to her defence.
@Afcw_Chris @thismorning @SamanthaFaiers can't just rip a baby off a boob because it's not convenient. It's completely natural
And many tweeted her directly to offer their support.
@SamanthaFaiers ignore the haters good on u for doing the most natural thing in the world #inspiration
Whatever the opinion, there's no denying that Paul is one happy, healthy baby. 💗
