Earlier this year it was revealed that Kylie Jenner is on course to become the world's youngest self-made billionaire after her makeup company, Kylie Cosmetics, was valued at $900 million.
The makeup company has been Kylie's passion project for the last couple of years, and she recently revealed that she'd like to one day pass it on to her daughter Stormi.
And given that Stormi is now nine months old and beginning to find her voice, it seems the perfect time for Kylie to begin introducing her to the business.
Because yesterday, she shared a video of herself attempting to teach Stormi how to say "Kylie Cosmetics."
In the video, Kylie can be heard saying: "Kylie Cosmetics" slowly to Stormi — who's holding one of the makeup palettes from the collection — in a bid to get her to repeat the words.
Stormi went on to adorably babble some words which didn't sound much like "Kylie Cosmetics," before saying: "Dada!" instead.
And of course, people immediately lost it over the fact that Kylie wanted Stormi's first words to be the name of her empire.
Some people made further jokes.
While others said that the mogul Kris Jenner would've been proud of her daughter's efforts.
And of course, many more people were melting over Stormi's cuteness.
