Unlike her Kardashian sisters, who kept their social media followers up to date on their pregnancies, attracting media attention that translated into ratings and maintained the Kardashian brand, Kylie went completely off the grid during her pregnancy.
In subverting the Kardashians' tried and tested model, Kylie has seen her popularity soar. Since December she's amassed a further 6 million followers, and the photos Kylie has shared since becoming a mother are now some of the most liked Instagram posts of all time.
Kylie returned to the public eye by breaking her Instagram hiatus in February with this post, which confirmed that she had been pregnant – and had also given birth.
It swiftly racked up 10.6 million likes, making it the sixth most liked photo on Instagram ever.
Two days later, Kylie shared this photo, which gave us a glimpse of her new arrival and confirmed her name. Within hours, this photo had generated 17.8 million likes, making it the most popular photo in Instagram's history.
In March, Kylie shared these cute photos to celebrate the fact that Stormi was 1 month old. They were liked 12.9 million times, which, for a short while, made them the second most liked Instagram post of all time.
That was until she shared three selfies of herself and Stormi – the first where her baby's face was completely visible.
These selfies received 13.5 million likes, which knocked the photos of Stormi at 1 month into third position, and became the second most popular post in the history of Instagram.
This means that Kylie has 5 out of the top 10 most liked Instagram posts of all time. And these snaps make up the top three.
All five have been posted within the past two months and relate somehow to motherhood.
But it's not just her motherhood images that have proved popular. In fact, all of Kylie's Instagram posts are now racking up more likes than ever. For example, these three photos received 7.5, 8.4, and 7.1 million likes, respectively.
Up until she became a mother, Kylie's most liked photo was this one. It amassed 5 million likes – a number that is now dwarfed by her current Instagram game.
All of this has translated to a significant boost for her business ventures. Prior to giving birth, her posts advertising Kylie's Cosmetics rarely broke 1 million likes. Since Stormi, all six of the makeup photos she's posted have broken that barrier.
Many people announced they had a newfound respect for Kylie after keeping her pregnancy so private, which could be why her Instagram has blown up since.
And she's also mastered the art of supplying public demand while not going overboard.
This suggests that people are now more interested in this phase of Kylie's life than any other.
Long live the queen of Instagram.
BuzzFeed has contacted Instagram for comment.
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