Sasha Fierce

Rumors are swirling that Beyoncé’s next album will be released as a double disc set, one part called I Am Beyoncé and the other I Am Sasha, Sasha being the name of her “alter ego.”

In fact, a site has already been launched to create a viral stir. Oh, Chris Gaines, if you’d only been around to employ online marketing tools.

 
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