You don't have to be a pretty hipster to wear the shirts, but it doesn't hurt.
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Alison Kelly (the Project Runway too-early-castoff) and beau Dane Risch (of band Salt And Samovar) have spearheaded a project in which they'll design a tee-shirt that proclaims the initials of your sweetheart.
You don't have to be a pretty hipster to wear the shirts, but it doesn't hurt.