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Maybe you're born with it, maybe you just have really great mascara.
Promising Review: "I love the dramatic effect of long, thick, volumized, and defined lashes. This makes my nonexistent short lashes pop up to my eyebrows with just a couple of coats. Usually, I use a mascara primer but with this product, I don't even need one to make it seem as if I have false lashes on." —DamnitsDina
Get it at Sephora for $23 (cruelty-free and PETA-certified but owned by Estée Lauder).
Promising Review: "I have average-length, not too thick, brown eyelashes. I love wearing eyelash extensions or false eyelashes. I bought this for those mornings where I am running late and do not have time to throw on a pair of falsies. These fibers most certainly work and will work for everyone, you just have to apply it right...which doesn't take much time and it doesn't have to look clumpy if you do it correctly. This mascara definitely does a better job than normal mascara." —A. S. Rose
Get it on Amazon for $19.97 (cruelty-free).
Promising Review: "I just have to write a review!!!! I first tried this product out in my Ipsy bag and I absolutely fell in love. This is the only type of mascara I will ever use from here on out. I don't wear false lashes because I would ruin them and waste my money lol. But Mad Lash is the absolute next best product compared to putting on a pair of lashes. It lasts all day long! This product is so amazing." —Erin Becky
Get it on Amazon for $17.10 (cruelty-free).
Promising Review: "This made my lashes SO thick, lush, and long!! My husband of nearly 20 years even noticed and was very impressed! Once I add some cat eye liner and shadow I will be able to achieve the va-voom look I want. My lashes are nice and long and look good with mascara. With this stuff? Serious wow factor. My lashes are still flexible too. With the other brands they were so stiff that if I brushed against them, they moved and stayed! Not cute! And the price is right for just about anyone to give it a try! Go for it, you won't be sorry." —Jeannie
Get it on Amazon for $7.97 (cruelty-free).
Promising Review: "This is the perfect mascara. I was introduced to it by a friend who gifted it to me for my last birthday. I freaked a bit when I went to remove it and it came off in clumps — I thought my eyelashes were falling out, lol! This is the best mascara to apply because it dries quickly and stays on all day. No smearing or smudges. Then when it's time to remove, it washes off with just water! It's like a rubber coating to your lashes! If you apply more than one coat, you'll have to do so before it dries. I usually do two coats for a normal day and three coats when I go out or for an event." —Justpeachy85
Get it on Amazon for $31.50 (cruelty-free and PETA-certified).
Promising Review: "I have been using this product for approximately five years, and it never disappoints. I have one suggestion — sometimes in warmer weather or if your mascara is in a warm place, it tends to liquefy. All you need to do to correct this is to shake it up a bit. It is incredibly long lasting; you can cry or swim with it on, and as long as you do not rub your eyes it will stay on until you remove it with just some warm water!" —mark
Get it on Amazon for $26 (cruelty-free and PETA-certified).
Promising Review: "This mascara is excellent. My lashes are long naturally but this mascara, with its curved brush, makes them look like I just had extensions done." —Scott C Birkbeck
Get it on Amazon for $15 (cruelty-free).
Promising Review: "Great waterproof mascara. I didn't have the flaking issue like other mascaras I've used. So glad Pacifica is staying vegan!" —Mwhetstine666
Get it at Target for $14 (cruelty-free, 100% vegan, and PETA-certified).
Promising Review: "I have thin Asian lashes and I crave volume. This mascara did not disappoint. I have been asked if I am wearing falsies. It definitely is a pain in the butt to remove but I just use my cleansing oil. Don't need to rub that hard and it breaks down fairly easily. I've included a picture of my eyes, one with the mascara on and the other without." —s y l v i a *
Get it on Amazon for $13.06.
Promising Review: "My mom, sister, and I all wear contacts and have struggled to find a mascara that doesn't irritate our eyes. We've tried SO many, I can't even tell you how many tubes of mascara have failed us! I bought this and hoped it would finally be the answer — and it was! I instantly told my mom and sister and now it's the go-to mascara for all three of us. It's also natural and free of harmful chemicals! This is the first natural mascara I've used that doesn't clump or rub off midday. I am also obsessed with the rubber-bristle brush. I'll never go back to a conventional one!" —Danielle
Get it at Target for $22 (cruelty-free and PETA-certified).
Promising Review: "WHOA. This mascara looks like you're wearing fake eyelashes and I'm not kidding. In my picture, the left eye has mascara and the right doesn't...see the difference?" —Amazon Customer
Get it on Amazon for $4.49.
Promising Review: "I love this! It is long lasting and very buildable. Does not flake (even after forgetting to take it off before bed). It is a great product for the price, and will definitely be replacing my usual $23 mascara. I do naturally have very long lashes. This mascara enhanced them beautifully." —Kristin Lilly
Get it on Amazon for $12.
Promising Review: "This is an amazing mascara! At first the brush seems a little weird because it almost feels like spring loaded, but work it into your lashes and you get fantastic results." —Anna Smith
Get it on Amazon for $5.89 (only for Prime members).
Promising Review: "I just got this, but love it already. I really wanted something without toxins and this doesn't disappoint. Even after crying, my mascara didn't run down my face or smudge! Very impressive. I have attached a picture to prove no mascara run (sorry my eye is red from crying). Also, I have sensitive eyes and most makeup causes burning but no bad reactions with this." —Teribix
Get it on Amazon for $21.85 (cruelty-free, vegan, and PETA-certified).
Promising Review: "The best mascara on the market. I used to work at a beauty supply store where I was trying new mascara on all the time. I stopped trying the other brands like Dior, Tarte, or Benefit because IT Superhero is by far the best. I will never go back to cheap mascara. Gives my lashes volume and length beyond compare." —Nichelle R. Folkemer
Get it on Amazon for $27 (cruelty-free and PETA-certified but owned by L'Oréal).
Promising Review: "The absolute best mascara I've ever tried. Comes off in little tubes rather than an oily smudgy mess. I water my fingers and gently pull the mascara off. The wand is tiny and great for people like me who have very fine, thin lashes. The tiny wand prevents the mascara from smudging onto my eyelids during application (a problem I've had all my life). I'm able to put on lots without clumping. It's also easy to apply to my lower lashes." —Nanci
Get it on Amazon for $18.50.
Promising Review: "I love everything about this mascara. It goes on smoothly, lasts all day, is gentle on my eyes, and is produced ethically with waste reduction in mind. I have used this product nearly every day for four months and there is plenty left. When it does run out, I will definitely purchase it again." —Liz
Get it at Lush for $20 (cruelty-free, vegan, and PETA-certified).