Great things may happen at your business on a daily basis, but people also want to know what is going on behind the scenes. To get that information to the people, many businesses send out press releases. Sending a press release offers brand advocates, journalists, and others who search online a way to learn where a business stands, and any daily changes that are made. It will also get your brand at the front of many eyes. Most of the time, a press release will lead to more visitors to a website, stories, or a request for an interview. Just getting information to the public is not the only thing there is to press releases. When a press release is distributed, it shows how valuable your page is to search engines. Boosting SEO strategy is another way companies use press releases.
1. Google Gets More Indexed Pages
Press releases should be sent not just to a press release distribution service, but also be put on the website. Once the press release is uploaded to a website, Google will index the site and it will be used to help people find similar websites to yours. SEO rankings go up when more pages get indexed. You can send a signal to Google and the rest of the search engines to let them know your website and or business is alive and well.
2. Press Releases are Valuable Resources
Important information is offered to readers with a press release. People will be more likely to visit your website with they read this important information to learn more. Yahoo, Bing and Google all use algorithms to see the number of people who visit your website on a daily basis. When the people online and in the community see you as a valuable resource, they will spend more time at your website, which will increase the traffic to your website. Your SEO will be boosted tremendously because people will see you have something to offer of value; this will get your website ranked higher in the search results.