Joe Nicchi and his wife Tyler, tired of California frozen yogurt trends, launched their own mobile operation, keeping it simple and serving their creamy flavors from inside a repurposed Mr. Softee truck, affectionately named Charlie.
After a hard day at work, the Nicchis were rewarded by a very special guest, who is appearently everywhere.
4. Yes, that is Bill Murray, being Bill Murray, enjoying some soft serve ice cream.
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