Tina Fey And Success: What Has Tina Taught Us?

She’s funny. She’s America’s sweetheart. She can Russia from your house. So what can Tina teach us about branding and package design?

With the 26,000 new products that come out per year, the consumer—you and I included—are formally in the age of information overload (even if we can see Russia from our house). As a result, brands that successfully break down the walls of “Us, the Brand” versus “You, the Consumer” are the brands that connect and win. Tina Fey has set a great example with this, where absolutely nothing is sacred nor above a bit of fun and humor.



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