Tina Fey And Success: What Has Tina Taught Us?

She's funny. She's America's sweetheart. She can Russia from your house. So what can Tina teach us about branding and package design?

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With the 26,000 new products that come out per year, the consumer—you and I included—are formally in the age of information overload (even if we can see Russia from our house). As a result, brands that successfully break down the walls of “Us, the Brand” versus “You, the Consumer” are the brands that connect and win. Tina Fey has set a great example with this, where absolutely nothing is sacred nor above a bit of fun and humor.

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