At $3.5 million for a 30-second spot, it’ll cost you $116,666 per second to reach viewers of Super Bowl XLVI. And the buzz surrounding this Sunday’s spots is eclipsing Madonna’s halftime show. Has the world gone to Hell? Fast Company expert blogger and brand identity expert David Brier teams up with cartoonist Tom Fishburne to present another side to this year’s Sunday extravaganza.
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