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Paul McCartney Found A Fun New Way Of Announcing His "New" Album

He's been working with Mark Ronson. A newer artist than he is.

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Paul McCartney

@PaulMcCartney

born

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York

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moon

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This one should maybe have been the giveaway.

Paul McCartney

@PaulMcCartney

sworthy

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They are all words you can put the word 'New' in front of.

Paul McCartney

@PaulMcCartney

potato

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Paul McCartney

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fangled

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Paul McCartney

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lyweds

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sreel

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Paul McCartney

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Orleans

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Zealand...

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Macca was not losing it. He was leading out to a big announcement about his new album.

#whatsnew with Paul McCartney? Here's a 'New' song from his forthcoming new album out 14th / 15th October: http://t.co/nqjLkRleIl

Paul McCartney

@PaulMcCartney

#whatsnew with Paul McCartney? Here's a 'New' song from his forthcoming new album out 14th / 15th October: http://t.co/nqjLkRleIl

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The first single, also called "New" went straight up on YouTube.

View this video on YouTube

It is produced by Mark Ronson.

The song itself is nostalgic for mid-period Beatles, with Ronson's trademark retro sheen, which should sound even more retro, but in fact sounds exactly as you would expect Mark Ronson producing Paul McCartney in 2013 to sound.

That's no bad thing though. Other hip young things on "New" include Paul Epworth, Ethan Johns.

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