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    31 Beauty Products With Results So Magical They Might As Well Be Magic Potions

    Shoutout to the witch who brewed up this fast-acting hair mask.

    1. A bestselling tightening cream so you can join the legions of reviewers who have given it 5 stars for its visible results and delicious scent. It's infused with caffeine, coconut oil, and guarana extract to firm and smooth skin while adding a little shimmer. 

    before photo of a 60-year-old reviewer's legs and cellulite on their thighs
    after photo of the same reviewer showing their leg skin is much tighter and the cellulite is basically gone

    Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer

    Get it from Amazon for $22+ (available in two sizes).

    2. A lil' polar bear hydrating eye stick if your puffy, aching eyes feel like cinderblocks in the morning they're so heavy. Kickstart your routine with sweet, sweet relief thanks to this hydrating formula, which is blended with Iceland glacial water to help relieve puffiness, tighten skin, and tackle dark circles. 

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $9.99

    3. Or a fragrance-free CeraVe eye cream because you saw that Michael CeraVe ad and wanna know what all the hullabaloo is about. Here's the deal — the non-greasy formula was developed with dermatologists and helps combat puffiness and dark circles with a nourishing combination of ceramides and hyaluronic acid. 

    reviewer before using eye cream and the skin under their eyes is dark
    the same reviewer after using the eye cream and their under eye skin is much brighter and less puffy

    Promising review: "Out of the hundreds of products I've bought, I've written maybe five reviews. Most of those were bad reviews. 😅 THIS review is like the 10 gold stars of reviews. I LOVE THIS EYE CREAM! I have a pretty nasty bag under only one of my eyes. Within four days, that bag is GONE! I don't know how, but it is. The area around my eyes is softer than it's ever been. Even makeup looks amazing now. It no longer settles in those pesky fine lines. I wish I could find a cream that made my entire face this soft. I microneedle, I've done TCA peels, I'm obsessed with Korean skincare, but NOTHING has ever given me such results as this eye cream. The area around my eyes feels like silk. BUY THIS EYE CREAM! You won't be disappointed." —Emily Hunter

    Get it from Amazon for $14.44.

    4. A hydrating snail mucin repairing essence for soothing *all* skin types (reviewers love how gentle it is) with the potential to help heal acne scars, fade dark spots, and smooth fine lines...all for under $20!! 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "My skin dries out severely during the winter, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me. Eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month, I finally gave in, and boy, it was amazing! My hands feel more moisturized than ever for longer, and it doesn't leave a disgusting, greasy feel like Vaseline. Take it from a once-nonbeliever: You have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

    Get it from Amazon for $17

    5. A pack of two dark spot corrector soap bars that are packed with all the skin-loving good stuff (vitamin C, turmeric, hyaluronic acid, collagen, and MORE) to help even out skin and diminish dark spots wherever they pop up. 

    Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins

    Get a two-pack from Amazon for $11.99.

    6. A non-aerosol dry shampoo powder packed in a travel-friendly compact to prolong wash day and revive greasy locks so you can basically roll right out of bed and into the office and STILL have coworkers complimenting your fabulous hair. 

    a reviewer's greasy hair before using the dry shampoo
    the reviewer's hair after using the product

    Promising review: "I am so glad I gave this product a try, as it works amazingly well on my fine, oily hair. I have used almost every dry shampoo product on the market, and this is by far the best one yet. My hair looks beautiful, and I can now go nearly a week without washing (while still having absolutely gorgeous hair)! I used to have to wash my hair every other day when I was using my former favorite dry shampoo (and it made my scalp itch on day two). This product is definitely worth a try; it may soon be your favorite!" —Melanie Havert

    Get it from Amazon for $12.99

    7. A bottle of professional-grade callus-removing gel so you can quickly remove years' (I repeat, YEARS') worth of hard calluses without endless scraping and scrubbing. I'd start picking out a new pair of sandals STAT! 

    Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Promising review: "I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby-soft again. BUT please follow the directions...left it on my super-dry, thick-callused heels for only three minutes, and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

    Get it from Amazon for $14.99.

    8. A silicone-free L'Oréal moisturizing treatment if you want visibly healthier-looking hair FAST — like, eight seconds fast. This rinse-out formula works on any hair texture or length, delivering the proteins and amino acids necessary for a shiny, flippable mane.

    A reviewer with defined coily hair
    a reviewer's wavy hair
    the same reviewer with their hair looking straight, sleek, and shiny

    Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —Natasha

    Get it from Amazon for $9.59

    9. A painless, mint-flavored teeth-whitening pen because traditional strips are tough to use, expensive, and can leave you with teeth sensitivity that is, in my professional opinion, NO fun. With this pen you can get instant results. And the best part? No lingering sensitivity. 

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $14.96.

    10. A pack of Skin1004's zombie masks that'll deliver skin-tightening, fine line-reducing benefits at the small price of looking like an extra in The Walking Dead for 15 minutes. It'll just make the post-facial reveal that much more sweet!

    The kit includes eight Zombie Pack sets (powder and activator), plus one applicator brush!

    Promising review: "When you put it on, the smell hits you hard. As it is on your face the smell is not too bad and the mask tingles as it dries. Wash it off and reveal clean, smooth skin. Plus fun to take pictures looking like a cracked mess." —raine

    Get an eight-pack from Amazon for $25.

    11. A vegan exfoliating body scrub for anyone who struggles with persistent KP. This buffs away bumps by combining the benefits of a chemical peel and microdermabrasion into one gentle, at-home treatment.

    Promising review: "I bought this after discovering that my ingrown leg hairs weren't actually ingrown hairs, but KP. This product was very well reviewed and although I avoid gritty scrubs because of my sensitive skin, I thought I'd give it a try. Wow. I haven't even finished the first tube and I'm seeing some amazing results just using twice a week. I am very impressed. This stuff really works. So happy to have beach-ready legs!" —Ghanimatrix

    Get it from Amazon for $12.

    12. A bottle of nail and cuticle care oil you apply like a clear coat of polish to help your nails get all the cuticle-softening, nail-strengthening nourishment they've been craving.

    Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $9.90+ (available in three sizes). 

    13. Plus, a coconut-scented nail strengthening cream if you hate deciding between eye-popping manicure prices or sporting short, brittle nails that are constantly chipping. Fortunately, there's a third option! This non-greasy formula is packed with calcium, moisturizing oils, and vitamins to strengthen nails and condition cuticles. 

    Promising review: "My nails were in bad shape before I started using this product. I had one nail that would constantly split on the side, but not anymore. I saw the difference right away after using this product. The smell is great, good moisturizer for your cuticles, and wonderful ingredients. I definitely recommend it, and I will be purchasing another really soon." —Tasha Stewart

    Get it from Amazon for $7.94.

    14. A powerful 2% BHA salicylic acid exfoliant if harsh scrubs haven't done your skin any favors. This helps to clear skin and unclog pores by gently sloughing away dead skin to reveal the texture-free glow hiding underneath.

    Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and thought I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicole

    Get it from Amazon for $13+ (available in two sizes).

    15. A soothing piercing solution because you've been watching that bump growing on your new piercing for weeks and it's time to take action. This aftercare formula is designed to reduce the size of your keloid over time with 2–3 daily applications. 

    reviewer's ear with a keloid bump on their piercing
    same reviewer's ear after daily use of keloid treatment

    This product does not promise to work overnight, so be patient! The healing process takes time!

    Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

    Promising review: "This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done, and it was getting bigger and more irritated by the day. Nothing was helping. I bought this and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then, the second week, it started totally disappearing, so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!" —Jordan Caprigno

    Get it from Amazon for $12.85 (also available in multipacks).

    16. A hydrating lip-plumping gloss that'll have you doing a double take in the mirror. Are those my lips or Angelina Jolie's signature pout?! The set is complete with a minty sleeping mask, so you can give your lips the VIP treatment day and night. 

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    Get it from Amazon for $9.98.

    17. A silky-smooth Huestick to layer under foundation as a color corrector or as a breathable, blendable, buildable pigment on lips, cheeks, and eyes.

    Three Huesticks with swatches on a surface, showcasing different shades
    a model before, during, and after using the multi stick as a color-corrector
    Ulta Beauty

    Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup and as an eyeshadow, blush, and lipstick.

    Promising review: "I use the Huestick in Origin as a color corrector under my eyes and it works great! It is smooth, blends easily, and is covered up easily with concealer." —Shivani 

    Get it from Amazon or Ulta Beauty for $26 (available in six colors). 

    18. A box of Mighty Patch pimple patches containing hydrocolloid so you can stop that zit dead in its tracks with gunk-absorbing powers that speed up the pimple healing process. The sticker format can also help prevent you from habitual picking or popping. 

    Reviewer before and after photo using patches
    reviewer holding the white and red mighty patch box

    Promising review: "I've used this specific brand for years now and have found them to be the best at reducing the size and redness of breakouts! Whenever I notice a zit popping up, I put one of these on right before bed, and it stays put all night, even when I toss and turn a lot. By morning, it's much less noticeable and practically nonexistent when I cover the zit with makeup. It's such a great practically zero-effort way to treat blemishes!" —Ciera Velarde

    And check out BuzzFeed Shopping editor Amanda Davis's full Mighty Patch review for more info!

    Get a pack of 36 from Amazon for $11.97.

    19. Plus, a pack of nose pore patches for making your skincare dreams a reality by expunging gunk and excess oil from your nose while you sleep. The hardest part will be resisting the urge to touch your post-treatment skin now that it's as smooth as a baby seal. 

    a reviewer photo of the pack of nose strips
    a reviewer photo of a used nose strip with gunk on it

    Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer

    Get a seven-pack from Amazon for $9.98

    20. A silky-smooth Beauty of Joseon serum if you've got major glow goals to achieve. Formulated with niacinamide and propolis — a skin-smoothing power couple — this formula is designed to help maintain clearer skin, brighten dark spots, and give you a dewy glow with deep hydration. 

    A reviewer holding the serum
    A reviewer with glowing skin after applying the serum

    Promising review: "From the moment I started using this serum, I saw results! The combination of propolis and niacinamide in this serum is a winning formula. My complexion has never looked this radiant and healthy. It effectively addresses dark spots and hyperpigmentation, visibly reducing their appearance. What makes this serum even more remarkable is its lightweight and fast-absorbing texture. It feels like silk on my skin and leaves no greasy residue. I can apply it seamlessly without worrying about disrupting my makeup or other skincare products. The hydrating properties of this serum are a game-changer. My skin feels intensely nourished and plump, minimizing the look of fine lines and wrinkles. The only downside is the price. I think it's a bit expensive for the amount of product you get. However, it's so good that I'll still leave it at 8/5 stars!" —Yuna Lee

    Get it from Amazon for $16.95 (available in three other formulations; you can also get a pack with all four).

    21. A wildly popular Bio-Oil because real-life magic (aka science) has gifted us this powerful blend of moisturizing oils and vitamins to help fade the scars and stretch marks you thought were going to stick around for the foreseeable ever. 

    Hand holding a small bottle of Bio-Oil skincare product
    a reviewer image of a scar right after surgery, six months after surgery, and how it faded three months after using the oil

    Promising review: "After just about three weeks of use I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C

    Get it from Amazon for $9.95

    22. An anti-dandruff shampoo for reducing scalp flaking and itching thanks to a little clinically proven ingredient called ketoconazole, which kills the fungus that causes dandruff. Now you and your favorite black turtleneck can reunite without fear!

    a reviewer photo with white flakes along their scalp
    the same reviewer with no visible scalp flakes

    Read more about ketoconazole shampoo at Cleveland Clinic.

    Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad, I could shake my head and it would come off. With just a few uses per week, I got rid of all my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

    Get it from Amazon for $15.88.

    23. A powerful glycolic acid gel peel enhanced with retinol that works as an exfoliant to resurface skin, smoothing out bumpy texture and helping to minimize the appearance of fine lines and wrinkles. You might just be tempted to cancel your fancy facial after giving this a whirl. 

    before photo of a reviewer with dimpled skin texture on their cheeks
    the same reviewer after using the peel consistently and the pitting on their cheeks has lessened dramatically

    Perfect Image is an independent beauty brand that launched in 2007 as a way to get professional-strength chemical peels in the hands of consumers at an affordable price. 

    Promising review: "This stuff is absolutely incredible. In January of 2017 I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted and you'll see how happy I am with my progress (after photo on the right taken June 2017.) I've used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist's office." —Meredith

    Get it from Amazon for $29.95.

    24. A cruelty-free intense-therapy lip balm with SPF 25 to take even chronically irritated lips from dry and cracked to hydrated and smooth while protecting them from future damage.

    reviewer before and after of chapped lips and healed lips
    tube of lip balm

    Promising review: "I have tried many other lip products for my chronic chapped lips, and nothing has worked. Except for this stuff. This stuff is amazing! For the first time in months, my lips don't hurt and aren't bright red. I won't buy anything else!" —Colleen H.

    Get it from Amazon for $10 (available in six flavors and in packs of three).

    25. An air-dry leave-in cream so you can get touchable, crunch-free curls, and enjoy less frizz without getting the blow-dryer or other heat styling tools involved. 

    This cream helps define your natural texture and works best on those with wavy, curly, or coily hair!! 

    Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product once so far, and I never want to be without it. I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610

    Get it from Amazon for $7.97.

    26. A cruelty-free extreme hold eyebrow gel if midday fallen brows leave you crestfallen. All that fluffing work for nothing?! Try this nonsticky styler (transparent or tinted) for serious staying power that'll last up to 16 hours. 

    before photo of a reviewer's natural lashes
    after photo of the same reviewer's lashes looking thick and defined after applying the eyebrow gel

    Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m gladI did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby

    Get it from Amazon for $9.97 (available in five shades). 

    27. A paraben-free self-tanner because you still want that on-demand, sun-kissed glow even when the sun is nowhere to be found. You can expect results in just one hour! The mouse texture applies evenly and doesn't have that *distinct* smell you've likely experienced with other sunless tanners. 

    Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

    Get it from Amazon for $9.97+ (available in six shades).

    28. A budget-friendly putty primer for blurring pores, smoothing the appearance of wrinkles, and getting that virtually airbrushed look. Plus, this primer is mixed with squalane, which offers a whole host of hydrating skin benefits.  

    a reviewer wearing the primer and foundation
    a reviewer holding a small tub of the primer

    Promising review: "This is smooth, blends well with foundation, and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look. Since it's colorless, it doesn't look like foundation. The price is great and I've yet to see it in a store. I like that I can control how much to apply, and a little goes a long way. It appears to wash off well. Will be buying it again." —Momma Bee

    Get it from Amazon for $10

    29. A lightweight sun milk that delivers a silky smooth layer of SPF 50+ protection without the long dry times, white cast, and greasy texture. It's *the* ideal option for everyday wear under makeup. Yes, even a full face of foundation!!

    In the photos above, you can see a reviewer before applying the sun milk, after application, and how the product looks under makeup.

    Promising review: "Can I give it 10 stars? This sunblock is amazing! I put this on right before my makeup and don’t have to reapply even when I’m outside all day. I personally like the matte version but have tried the others and they all provide the same great protection." —T Suzuki

    Get it from Amazon for $19.90.

    30. A tattoo aftercare salve so you can soothe, protect, and enhance your ink, whether you got it five days or five years ago. Made from just seven vegan and cruelty-free ingredients, this balm is sensitive skin-safe and will make both colored and monochrome tats POP.

    a reviewer photo of an arm tattoo labeled
    a reviewer photo of the same arm tattoo labeled

    Mad Rabbit was found by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.

    Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward

    Get it from Amazon for $18.98 (available in two scents). 

    31. A soothing SOS facial spray to calm down angry, stressed-out skin morning, noon, and night. The hero ingredient — hypochlorous acid — is found in our white blood cells and actually triggers an immune response, which signals your body to repair and heal irritated skin.

    on the left, a reviewer with redness on their cheeks and chin labeled
    Tower 28 Beauty

    Tower 28 is an Asian woman-owned small business based in Los Angeles. The founder, Amy, started the brand after working 15+ years in the beauty industry. The company works to create nontoxic, vegan, cruelty-free beauty products that are perfect for any skin type.

    Promising review: "This was recommended to me by a friend. My skin cleared up within a week or two. I have never gotten so many compliments on my skin. As someone who struggles with adult acne, I would highly recommend this product. I only wish it lasted longer. :)" —Dana

    Get it from Amazon, Sephora, or Tower 28 for $12+ (available in two sizes). 

    Reviews have been edited for length and/or clarity.