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The Toronto Humane Society's New PSA Is Heartbreakingly Brilliant

PuppySwap is a fake start-up company. But it's designed to alert you to a real problem.

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A subtle and ultimately effective one. The PuppySwap campaign tugs at the heartstrings by sidestepping preachiness for perspective. See the whole PSA here. Watch it with someone fuzzy.

View this video on YouTube

youtube.com / Via puppyswap.ca
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