23 Words That Have A Totally Different Meaning When You Work In Marketing

More hashtags.

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1. "Working hours."

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What it means: The amount of time employees are contracted to work each day, usually 9 a.m.–5 p.m.

What it means in marketing: Leave before 9 p.m. and no promotion for you.

2. "Engagement."

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What it means: Inciting customers to talk with your brand or product, or about your brand or product with other people.

What it means in marketing: Hashtags!

3. "Social."

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What it means: Websites and applications that enable users to create and share content or to network with peers.

What it means in marketing: We totally have a Twitter.

6. "New."

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What it means: Doing something for the first time, or creating something that never existed before.

What it means in marketing: Let's do what we did last year. And the five years before that.

8. "Synergy."

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What it means: Individual units working together for a greater purpose. The sum being more than the parts.

What it means in marketing: No one really knows, but say this five times in a pitch meeting and the Candyman appears. Not in a good way.

13. "Rock star."

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What it means: A famous and successful performer of popular music.

What it means in marketing: I paid for all my Twitter followers. Nobody likes me.

15. "Return on investment."

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What it means: A ratio used to define profitability.

What it means in marketing: A mythical formula you can't possibly explain to the client, lest they understand how much money you lost them.

18. "Content."

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What it means in marketing: Information made available by a website or other electronic medium.

What it means in marketing: Get the intern to Tweetgram an Instapin.

20. "Like."

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What it means: A way to convey that you find something agreeable in social media.

What it means in marketing: We bought another 5,000 likes this month, because nobody gives a shit about your brand.

21. "Hashtag."

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What it means: A signifier used in social media to group posts and updates together.

What it means in marketing: Something that took three months to come up with, get approved, and only one person used. By accident.

22. "Viral."

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What it means: An image, video, or other piece of information circulated rapidly and widely from one internet user to another.

What it means in marketing: A mythical beast that many have heard of but few claim to have seen. Usually the first thing the client asks for.