back to top

23 Words That Have A Totally Different Meaning When You Work In Marketing

More hashtags.

Posted on

1. "Working hours."

Thinkstock

What it means: The amount of time employees are contracted to work each day, usually 9 a.m.–5 p.m.

What it means in marketing: Leave before 9 p.m. and no promotion for you.

2. "Engagement."

Thinkstock

What it means: Inciting customers to talk with your brand or product, or about your brand or product with other people.

What it means in marketing: Hashtags!

Advertisement

3. "Social."

Thinkstock

What it means: Websites and applications that enable users to create and share content or to network with peers.

What it means in marketing: We totally have a Twitter.

6. "New."

Thinkstock

What it means: Doing something for the first time, or creating something that never existed before.

What it means in marketing: Let's do what we did last year. And the five years before that.

Advertisement

8. "Synergy."

Thinkstock

What it means: Individual units working together for a greater purpose. The sum being more than the parts.

What it means in marketing: No one really knows, but say this five times in a pitch meeting and the Candyman appears. Not in a good way.

Advertisement

13. "Rock star."

Frank Micelotta / Getty Images

What it means: A famous and successful performer of popular music.

What it means in marketing: I paid for all my Twitter followers. Nobody likes me.

15. "Return on investment."

Thinkstock

What it means: A ratio used to define profitability.

What it means in marketing: A mythical formula you can't possibly explain to the client, lest they understand how much money you lost them.

Advertisement

18. "Content."

Thinkstock

What it means in marketing: Information made available by a website or other electronic medium.

What it means in marketing: Get the intern to Tweetgram an Instapin.

20. "Like."

Thinkstock

What it means: A way to convey that you find something agreeable in social media.

What it means in marketing: We bought another 5,000 likes this month, because nobody gives a shit about your brand.

21. "Hashtag."

Thinkstock

What it means: A signifier used in social media to group posts and updates together.

What it means in marketing: Something that took three months to come up with, get approved, and only one person used. By accident.

22. "Viral."

Thinkstock

What it means: An image, video, or other piece of information circulated rapidly and widely from one internet user to another.

What it means in marketing: A mythical beast that many have heard of but few claim to have seen. Usually the first thing the client asks for.

Promoted

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss