James Patterson, one-man publishing empire and independent bookshop supporter, has released a new book. Just one. themosthrillingreadingexperiencemoneycanbuybyjamespatterson.com It costs £193,503 ($294,038), and will self-destruct after 24 hours. Here's the trailer. View this video on YouTube youtube.com Serious bidders with a spare £200,000 in their back pocket will have a chance to buy "the most thrilling reading experience money can buy": themosthrillingreadingexperiencemoneycanbuybyjamespatterson.com It's not clear why the dinner will be unforgettable, presumably because James Patterson is a master raconteur, not because of the terrifying possibility of death. The campaign takes a pleasantly cheeky tone – yes there is a self destructing book worth £193,503, but there are also 1,000 self-destructing ebooks up for grabs. selfdestructingbook.com They are free, and won't destroy your iPad. Over the next 5 days, 1000 readers will have 24 hours to read an advance digital version of Private Vegas until the book self-destructs. selfdestructingbook.com There is a caveat: You'll need an iPad running iOS 7 or 8, and will have to login through Facebook for the chance to read the book. As PR stunts go, it's very stunty. But in a book industry where budgets don't always stretch to such gimmicks, it's refreshing to see. youtube.com Will the book be any good? Does it matter? The non-destructing version hits stores on January 26th. FYI: This isn't the first self-destructing book stunt... Flickr: fredarmitage / CreativeCommons In 1992, writer William Gibson teamed with artist Dennis Ashbough to create Agrippa (A Book of the Dead), an art project featuring a 300-line poem by Gibson. The poem was stored on a 3.5" floppy disk, which encrypted itself after a single read, rendering it unreadable. The pages of the book were treated with photosensitive chemicals that ensured the words and pictures would gradually fade away after exposure to light. Visit selfdestructingbook.com for more info.